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SituationanalysisAnalysisofinternalenvironmenti.Mission●Makehouseholdflowersbrandinthemarketintheshorttermhascertaininfluence,thusformingakindofbrandeffect.●Buildingourspecialbrand，makeitknownbysurroundingperson,expandourvisibility.●Accordingtosituationanalysis,realizeourproductmarketconditionsanditsadvantagesanddisadvantagessothatwecantakeeffectiveactionstoincreasesales.ii.Resources●OurproductsareWithflowersasmainproducts,matchwithdryflower,artificialflowers,livingplants,pot-plantingandaccessories(glassware,pottery,wood,caneimplement),etcofproductstructure.ThemainresourcesofflowersrelyonHuaianflowermarket.Besides,forthekindofplasticflowers,wecangatherrawmaterialstomakeitbyourselvestosolvecosts.●Thesecondresourceisfarms.Wepickfreshandhigh-qualityflowersbyourselves.iii.ProductsOffering●Wewillpromoteourproductsineachbigstores,supermarkets●WewillalsoprovideTelephoneorderingandpostal-delivery.●Weareestablishingnetworkmarketingsystem;,goingon●Wewillsellproductstostudentsinnearbyschools.●Wewillseeksponsorstocooperatewithpromotingourproducts.Iv．Financialandnon-financialresults●Ifwearesuccessfulingainingfinancialsupportwecangainmorefunds.Openedinthefutureofthepubliccapitalmarketfinancingchannels,increasinglendingability;●Wefinishedthefirstpubliclistedcompanyaslongashighperformanceanddevelopmentpotentialeasilyagaininthestockmarketraisecontinuousfundingandeasyaccesstobank'strust.●Increasedassetactivities,thesharesofacompanyoperatingscaleexpansioninthestockmarketliquidityhelpthecompanytobuyotherbusiness.Increasenetassets.●Strengthenthecompany'squality,theexistingstabilityandcompetitiveposition,publiclylistedstrengthenedthecustomerandsupplierlenderstothecompany'sconfidence,investorspromotioncompany'squalitystabilityandcompetitiveposition.Ifwearefailtogainfinancialsupport.●WewillhavenotFinancialsupportnottohaveenoughfundstomanagenothaveenoughmoneytopurchaseflowers,materials,andsendsalarytoemployees.iv.BusinessRelationships/Channels●Wewillestablishbusinessrelationshipswithmallsandsmallbusinesses.WewillsearchforfinancialhelptoschoolsandsponsorssuchasUnicomcompany、mobilecompanybarbershopsandsoon.Meanwhilewewillpromotetheircompanywhenpromotingourproducts.●Wealsocooperatewithpeers.Whilecompetingwithpeers,wealsooperatewithpeersforsomecommoninterests.Forexample,wecanmakeanactivityonholidayssothatweeachcansavecostandtime,improvingefficiency.●Ourbiggesttargetisthatkeepstablerelationshipswithcustomers.Wetryourbesttoofferthebestserviceforcustomerssothatwecangainrepeats.Weprovidebestgoodsforcustomersandhigh-qualityafter-salesservice.AnalysisofExternalenvironmentⅰMarkets:●FlowerstoreisoneimportantfactorindevelopmentofNorthernRegionofJiangsuProvince.Huaianisdevelopingatabreathtakingspeedgrow.●Fromaglobalscalelook,flowerstoreisavibrantofsunriseindustrywhichhascertaincondition.Developedcountriesanddevelopingcountriesthatareinactivedevelopment,meetthedomesticdemandandtheorganizationforexport.Ourcountryhasdevelopmentflowers.Creativeindustryadvantagedresourceconditionsandcomparativeadvantage,therefore,astrongmomentumandbroadprospects.ⅱCompetitiveAnalysis:●Productinnovationwithindependentintellectualpropertyrightsofthelackofnewvarietiesofplants.●Newfastnumeroustechnologyhavenewvarieties,willsoonputitcommercializationcanrealizeprofits.●Inadditiontoassurequalitybutalsotoachieveintegralconsistencyandstability,thisneedmodernizationandmaturesystemofcultivationtechniques.●Highperformance-to-priceratioofmatrixandfertilizeroninternationalmanymatrixandfertilizerproductionenterpriseshasbeenlandedinHuaian.●Large-scaleandlowcostiftheenterprise'sownstrengthandthemarketcapacityallow,enlargingthescale,reducecostarealwayscompetitioneffectivemeans.●Logisticsandterminalnetworkwithflowerproductgraduallycameintomassdailyconsumption,logisticsandterminalnetworkconstructionofmoreimportance,flowerstorealsowillenterwinterminalsera.iii.EconomicTrends:Huaian'sflowerimportandexportchannelsmoreunobstructed,theintroductionofnewvarietiesandfinishedtheexportofflowerswouldincrease.Second,withHuaian'sagriculturalstructureadjustmentoffurtherthorough,themoreandmorefarmerschosetheflowersandtreesplanted,governmentsatalllevelsactivelyorganizeandhelpfarmersinterventionflowerproduction,adjustmeasurestolocalconditionstodeveloplocalcharacteristicflowersandtrees.Inordertomeetthemarketdevelopment,floralresearchunitinsuccessionrestructuring.iv.EcologicalTrends:Flowerstorehaslowinputandyield,circulatingetcecologicaleconomy,allthecharacteristicsofgreeneconomy.Weoftensaynopollution,purenaturalcompletelycanbeusedtodescribeflowerstore.Thecentralgovernmentformanyyearshasbeenstronglyadvocatedthechangesofeconomicgrowthpattern,advocatetheconstructionresourceconservationandenvironmentfriendlysocietytoday,Huaianflowerstoredevelopingdirectionofanoptional.Inrecentyears,withtheprocessofurbanization,industrialization,landresourcesmoreprecious,howinlimitedarablelandresources,developfruitflowerindustry,asfaraspossibletoimprovethelandoutputefficiency,isourproblemsneededtoresolve.v.DemographicsTrends:Co