中国休闲旅游行业发展报告

TRAVEL&TOURISMTRAVEL&TOURISMINCHINA:INCHINA:AMARKETANALYSISAMARKETANALYSIS©AccessAsiaLimited,2001Travel&TourismMarketinChina:AMarketAnalysis©AccessAsiaLtd.,2001PageiChinaContactPublicationdate:August2001Publishedby:AccessAsiaLimitedAddress:19,BramfordCourt,HighStreet,Southgate,LondonN146DH,UKTelephone:[phone]Fax:[phone]E-mail:[e-mail]:AllrightsreservedtoAccessAsiaLimitedDisclaimer:AccessAsiaLimitedhasundertakenstringenteffortstoensuretheaccuracyofallinformationcontainedinthisreport.However,duetothefactthatnotalldatacanbeverified,itispossiblethaterrorsofomissionsmayoccur.AccessAsiaLimiteddoesnotacceptresponsibilityforsucherrorsoromissions.DetailssuppliedbyAccessAsiaLimitedshouldonlybeusedasanaidtoassistthemakingofbusinessandinvestmentdecision,notasthesolebasisforsuchdecisions.©ChinaContact(animprintofAccessAsiaLtd)Allrightsreserved.Thisdocumentisstrictlycopyrightandanyreproductioninanyformswhatsoeverisprohibited.Nopartofthispublicationmaybereproduced,copied,storedinanelectronicretrievalsystemortransmittedwithoutwrittenpermissionorinaccordancewiththeprovisionsoftheCopyright,DesignsandPatentsAct1988.Travel&TourismMarketinChina:AMarketAnalysis©AccessAsiaLtd.,2001PageiiContentsINTRODUCTION1ReportCoverage1ExecutiveSummary21MARKETBACKGROUND31.1FastFacts31.2ExchangeRates41.2.1ExchangeRates:China4Table1.1AVERAGEANNUALEXCHANGERATESBETWEENRMBANDUS$1994–200041.2.2ExchangeRates:HongKong5Table1.2AVERAGEANNUALEXCHANGERATESBETWEENHK$,RMB&US$1994–200051.3RegionsofChina6Map1.1CHINA:PROVINCESANDMUNICIPALITIES71.4Demographics81.4.1Demographics:TotalPopulation8Table1.3TOTALPOPULATION1994–200091.4.2Demographics:PopulationbyLocation9Table1.4POPULATIONBYURBAN-RURALDIVIDE1994–200091.4.3Demographics:PopulationBreakdownbyLocation9Table1.5POPULATIONBREAKDOWNBYURBAN-RURALDIVIDE1994–2000101.4.4Demographics:PopulationbyProvince10Table1.6POPULATIONBYPROVINCE1999/2000111.4.5Demographics:PopulationDensitybyProvince11Table1.7POPULATIONDENSITYBYPROVINCE2000121.4.6Demographics:PopulationConcentration12Map1.2CONCENTRATIONOFPOPULATIONBYPROVINCE2000131.4.7Demographics:PopulationbyGender14Table1.8TOTALPOPULATIONBREAKDOWNBYGENDER1994–2000141.4.8Demographics:PopulationbyAgeGroup14Table1.9POPULATIONBYAGEGROUP1994–2000151.4.9Demographics:PopulationbyAgeGroup15Table1.10POPULATIONBYAGEGROUP1994–200015Travel&TourismMarketinChina:AMarketAnalysis©AccessAsiaLtd.,2001Pageiii1.5ConsumerWealth161.5.1ConsumerWealth:GDPandCostofLiving16Table1.11GDPANDCOSTOFLIVINGINDEX1994–2000171.5.2ConsumerWealth:ProvincialDifferencesinGDP17Table1.12GDPBYPROVINCE1994–2000181.5.3ConsumerWealth:GDPGrowthbyProvince19Table1.13GDPGROWTHBYPROVINCE1994–2000191.5.4ConsumerWealth:GDPPerCapitabyProvince20Table1.14PERCAPITAGDPBYPROVINCE1999/2000201.5.5ConsumerWealth:ConcentrationofWealthbyProvince21Map1.3VALUEOFGDPPERCAPITABYPROVINCE2000211.5.6ConsumerWealth:TheMajorCities22Table1.15LEADINGCITIESKEYECONOMICINDICATORS2000231.5.7ConsumerWealth:TheSignificanceofChina’sAccessiontoWTO231.6Households251.6.1Households:OverviewofHouseholdConditions251.6.2Households:TotalHouseholdsbySize26Table1.16NUMBEROFHOUSEHOLDSBYSIZE1994–2000261.6.3Households:TotalhouseholdsbyUrban/RuralDivide26Table1.17NUMBERANDSIZEOFHOUSEHOLDSBYLOCATION1994–2000271.6.4Households:IncomeEarnersPerHousehold27Table1.18AVERAGENUMBEROFINCOMEEARNERSPERHOUSEHOLD1994–1999281.7Employment291.7.1Employment:NumberofWorkersbySector29Table1.19NATIONALEMPLOYMENTBYSECTOR1994–2000291.7.2Employment:GrowthbySector30Table1.20GROWTHINEMPLOYMENTBYSECTOR1994–2000301.7.3Employment:WorkersbyGender31Table1.21TOTALNATIONALWORKFORCEBYGENDER1994–2000311.7.3Employment:WorkersbyHabitation31Table1.22NATIONALWORKFORCEBYHABITATION1994–2000321.7.4Employment:Unemployment32Table1.23URBANUNEMPLOYMENTRATES1994–2000321.8ConsumerMarket331.8.1ConsumerMarket:ConsumerSpendingTrends33Table1.24CONSUMEREXPENDITURE*BYBROADSECTORATCURRENTPRICES1994–2000331.8.2ConsumerMarket:PerCapitaConsumerExpenditure33Travel&TourismMarketinChina:AMarketAnalysis©AccessAsiaLtd.,2001PageivTable1.25PERCAPITACONSUMEREXPENDITURE*BYBROADSECTORATCURRENTPRICES1994–2000341.8.3ConsumerMarket:RetailSalesandConsumerSpending34Table1.26RETAILSALESASAPROPORTIONOFCONSUMEREXPENDITURE1994–2000341.8.3ConsumerMarket:UrbanIncomeandSpendingCompared35Table1.27URBANAVERAGEANNUALINCOMEANDEXPENDITURE1994–2000351.9ConsumerTrends361.9.1ConsumerTrends:ConsumerResponsetoPoliticalChange361.9.2ConsumerTrends:ConsumerResponsetoEconomicChange361.9.3ConsumerTrends:ChangesinLifestyleExpectation37Livelihood37Housing38Possessions38Travel40Entertainment40PurchasingInfluences41Taboos422THETRAVEL&TOURISMMARKET432.1InboundTourismMarket432.1.1InboundTourismMarket:TouristArrivals43Table2.1TOTALINBOUNDTOURISTARRIVALS1994-2000442.1.2InboundTourismMarket:TotalTouristReceipts44Table2.2TOTALINBOUNDTOURISTRECEIPTS1994-2000442.1.3InboundTourismMarket:TouristReceiptsbyMajorVisitorGroup45Table2.3BREAKDOWNOFTOURISMRECEIPTSBYMAJORVISITORGROUP1999/2000452.1.4InboundTourismMarket:China’sGlobalPosi