321-波士顿咨询公司的营销理念(二)

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40%2080J.C.PenneySearsWoolworth90ZaraZaraZara36~12ZaraZaraZara(CAD)(CAM)ZaraZaraZaraZara••••TescoTesco70Tesco20604870SainsburyASDATescoTescoTescoECR(EDI)TescoTesco10TescoTescoECR49Tesco1996450ECR300ECRECR1992300ECRECRECRECRECRECRECRECR1.ECR2.3.4.ECR5.523ECRECRECR300ECRECR19969531938501507%30%250(Harlem)60%E10.0925540%(BoyleHeights)Ikea140%PathmarkShopShop40005255Walgreen20%100(Kmart)1997563119111210%358NeimanMarcus230.25%~2%101.3/42.Safeway59603.Tesco5Tesco70%4.1998111•••••62••631.2.3.4.64199926510(GAP)(HomeDepot)2080902-12-1TSR19851997681985~19902218016014012010080601985~1990+65%-5%+3%-17%1990~1997TSRTSR1985198619871988198919901990199119921993199419951996199718016014012010080606710(grossmargin)CFROI3801979230198913009019932-22-2CFROICFROINPV68151050-5-10CFROICFROI%2-32-3CFROI00CFROI%%69201999470

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