观光农业园的绿色营销策略

2009/08388COMMERCIALRESEARCH:1001-148X(2009)08-0071-04,(,100097):,,,,,:;;:F30611:AGreenMarketingStrategyofCitySightseeingAgriculturalParkZHONGChun-yan,ZHOULian-di(InstituteofIntegratedDevelopmentofAgriculture,BeijingAcademyofAgriculturalandForestrySciences,Beijing100097,China)Abstract:Nowadays,thegreenmarketinghasbecomemarketingmainstream,socitysightseeingagriculturalparkneedstoimplementgreenmarketingstrategytoachieveeconomicandenvironmentalbenefits.Therefore,weshouldes2tablisheffectivegreenmarketingstrategyinlightoftheactualtopromotesustainabledevelopmentofcitysightseeingagri2culturalparkbyin-depthstudy.Keywords:citysightseeingagriculturalpark;greenconsumption;greenmarketing:2008-04-06:(1975-),,,,::,:xk100190553,,,,,,,,21,,,,,,,,,,,,,,,,,,(),,,,722009/08:1.,,,,,,,,,,,2.,,,,,,,,3.,,,,,,,,,,,(),,,,2080,,,,,2090,,,1995,1998,1999,2002,2004,2006,330,2000,10,200589319,30,,,,;;;(),,,,,,21,,,5318%;3719%;3817%,,,,,,;,,,(),,,,,,,:;;,;,,,,,388:73,,,,,,(),,,,,,,,,,,,,,,,,,,,,(),:(1);,,,,,,,,(2),(3),,,(4),,,,,,,,,,(),;;:1.,,,;,,,,2.,,,,,3.,,,,,742009/08,,4.,,(ISO14000),,(),,,,,,,,,,,,()1.,,,2001,2.,,,()1.,,(),,,,,,,;,;,,,,,;,,,2.,,(1),,,,(2),,,(3),,,,(4),,,,:[1],,..,2000(3):119-124.[2]..,2000,15(6):52-55.[3],..:,2005.[4]..(),2004,24(5):300-302.[5]..,2003(12).[6]..:,2006.[7].:.,2003(10).[8]..:,2006.(:)