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西安工业大学北方信息工程学院毕业设计（论文）西安工业大学北方信息工程学院本科毕业设计(论文)题目：馨凯房地产公司客户关系管理系统的设计与实现系（部）：计算机信息与技术系专业：软件工程班级：学生：学号：指导教师：2010年06月西安工业大学北方信息工程学院毕业设计（论文）馨凯房地产公司客户关系管理系统的设计与实现摘要随着市场经济的深入发展，市场竞争、行业竞争越演越烈产品和服务的差异越来越小。以生产为中心、以销售产品为目的的市场战略逐渐被以客户为中心、以服务为目的的市场战略所取代。谁能掌握客户的需求趋势、加强与客户的关系、有效发掘和管理客户资源，谁就能获得市场竞争优势，在激烈的竞争中立于不败之地。企业、供应商、分销商及客户连成一片的价值链成为企业之间竞争的核心。为房地产企业开发一套客户关系管理系统（CustomerRelationshipManagement:CRM）成为必然趋势。该系统所面向的对象为房地产企业的管理和销售人员。整个系统从符合操作简便、界面友好、灵活、使用安全的要求出发，采用ASP.NET作为前台开发工具，SQLServer2005作为后台数据库平台，基于B/S的三层模式的客户关系管理系统。旨在实现利用数据库来存储、管理大量数据信息。设计并完成对其各种数据的分类、查询和统计，尽可能实现友好的操作界面。房地产公司客户关系管理系统将大大提高客户满意度和忠诚度，工作效率，发掘客户价值，从而提高企业盈利。该系统将给房地产企业整个的信息化建设带来深远而有意义的影响。关键词：CRM；客户关系管理；房地产；ASP.NET；数据库西安工业大学北方信息工程学院毕业设计（论文）ThereassignmentandrealizationofthexinkairealestatecompanycustomerrelationshipmanagementsystemAbstractWithfurtherdevelopmentofmarketeconomy,marketcompetition,competitionintensifiedandtheproductsandservicesismoreandmore.Productionasthecenterforthepurposeofsellingproductsmarketstrategygraduallytocustomer-centricservicestrategyforthepurposeofreplacingthemarket.Whocangraspthetrendsincustomerdemand,strengthencustomerrelationships,effectiveresourcediscoveryandmanagementofcustomers,whowillbeabletoobtaincompetitiveadvantageinthefiercecompetitioninaninvincibleposition.Enterprises,suppliers,distributorsandcustomerstogetherintoavaluechaintobecomethecoreofcompetitionamongenterprises.Realestatecompaniestodevelopacustomerrelationshipmanagementsystem(CustomerRelationshipManagement:CRM)hasbecomeaninevitabletrend.Thesystemobject-orientedrealestatebusinessmanagementandsalesstaff.Thesystemiseasytomanipulateanduser-friendly,flexible,safeandrequirements,theuseofASP.NETasadevelopmenttool,SQLServer2005asthebackenddatabaseplatform,basedonB/Sthree-tiermodelofcustomerrelationshipmanagementsystem.Aimedatachievinguseofthedatabasetostore,managelargeamountsofdatainformation.Designandcompleteavarietyofdataonitsclassificationandstatistics,asmuchaspossiblefriendlyinterface.Realestatecompanycustomerrelationshipmanagementsystemwillgreatlyenhancecustomersatisfactionandloyalty,efficiency,identifycustomervalue,therebyenhancingprofitability.Thesystemwillgivetherealestatebusinessthroughouttheinformationtechnologyhavefar-reachingandmeaningfulimpact.Keywords:CRM;customerrelationshipmanagement;realestate;ASP.NET;Database西安工业大学北方信息工程学院毕业设计（论文）目录1绪论...................................................................................................11.1研究背景............................................................................................................................11.2课题设计的目的和意义....................................................................................................11.3课题主要的研究工作........................................................................................................21.4论文结构的计划安排........................................................................................................22课题中涉及的关键技术......................................................................32.1ASP.NET的简介................................................................................................................32.1.1ASP.NET的概念和特点.................................................................................................32.1.2ASP.NET页面主要的优点.............................................................................................52.2MicrosoftSQLServer2005简介.......................................................................................62.2.1ADO简介........................................................................................................................62.2.2ADO.NET包含的对象...................................................................................................62.2.3SQL简介.........................................................................................................................82.3C#简介................................................................................................................................92.4B/S模式介绍....................................................................................................................123需求分析.............................................................................................133.1系统需求分析...................................................................................................................134系统概要设计....................................................................................154.1系统的数据库设计..........................................................................................................154.2系统的功能模块设计......................................................................................................215系统详细设计与实现........................................................................275.1系统数据库的设计与实现..............................................................................................275.2系统功能模块的设计与实现..........................................................................................265.2.1系统登陆模块设计实现...........................