chapter 1 business letters

BusinessEnglishWhatdoyouwanttolearnfromthiscourse?INTRODUCTIONMultinationalcompanies:culturecompanyorganizationManagementMaketing…ExportandimportcompaniesInternationaltradeInternationaltradeexchangeofgoodsandservicesacrossnationalboundariesPartiesinvolvedininternationaltradesellersbuyersshippingcompaniesfreightforwarders(货运代理)banksinsurancecompaniesgovernmentadministrationsCUSTOMSENTRY-EXITINSPECTIONANDQUARANTINEBUREAUEtc.Differencesbetweeninternationaltradeanddomestictradelanguage,laws,customscurrencyculturecommunicationsystemsrisklevels...BenefitsofinternationaltradecheapergoodsorservicesgreatervarietyofgoodswidermarketsforthesupplyingcountryeconomicgrowthSyllabusWeeksLectures1Chapter1Introductionandbusinessletters2Chapter2Establishingbusinessrelationship3-11NoClass12Chapter3EnquiriesandChapter4OffersandCounter-offers13Chapter5Order14Chapter6Contract15Chapter7Payment16Chapter8Shipment17FinalExamGradingplanforthiscourseThiscoursewillbeweightedasfollows:1.Attendance10%2.Assignment20%3.Finalexam70%Total100%ChapteroneBusinessLettersObjectivesToknowcharacteristicsofbusinessletters.TolearnstructureandstylesofbusinesslettersTolearnthewaysofdesigningtheenvelopeaddressingCharacteristicsofbusinesslettersClarityConcisenessCourtesyClarityThesendermustexpressthemeaningclearlysothatthereceiverwillunderstanditwell.ConcisenessTrytousethesimplestsentencesandfewestwordstoexplainthemeaningclearly.CourtesyTrytoavoidirritatingandoffensivestatements.Itisalsopolitetoansweraletterpromptly.Weareveryinterestedinyourproductsandwouldliketoplaceanorderfor30000gelpens.GivemearelybeforeThursday.OurcompanyislocatedinNingbo,whichisabeautifulcoastalcityinSoutheastChina.Whichprincipledothefollowingsentencesviolate?Structureofabusinessletter1.Letterhead2.Date3.InsideAddress4.AttentionLine5.Salutation6.SubjectLine7.Body8.ComplimentaryClose9.Signature10.Enclosure11.CarbonCopy12.Postscript1.Letterhead(信头)sender’snameandaddresspostcodetelephonenumber,faxnumberE-mailaddressChinaNationalLightIndustrialProductsImp.&Exp.Co.82DonganmenStreet,Beijing,ChinaTel:*******Fax:*******E-mail:*******PostCode:*******2.Datee.g.7September,2013Sep.7,20137Sep.,20139/2/2013Sep.2,2013(AmE)9Feb.,2013(BrE)商务英语第一章3.Insideaddressthereceiver’snameandtitlecompanynameandaddressChinaNationalLightIndustrialProductsImp.&Exp.Co.82DonganmenStreet,Beijing,ChinaTel:*******Fax:*******E-mail:*******PostCode:*******Mr.WalterRobertsSalesManagerMid-WestImp.&Exp.Inc.12EastTenthStreetChicago,IL60687,U.S.A.住址中常用字，有简写的多用简写楼F(e.g.2F)巷Lane(e.g.Lane194)段Section;sec.(e.g.Sec.Ⅱ)弄Alley(e.g.Alley6)路Road；Rd.(e.g.FenghuaRd.)街Street；St.(e.g.YangwangSt.)商务英语第一章Howtotranslateaddress?No.33,Alley151Sec.4,Ren-AiRd.,Taipei,Taiwan台湾台北仁爱路4段151弄33号中国浙江省宁波市江北区风华路818号No.818FenghuaRd.,JiangbeiDistrict,Ningbo,ZhejiangProvince,Chinae.g.商务英语第一章SalesManager①CarpetDepartment⑤102,FengqiRd.④Hangzhou③P.R.ofChina⑥SalesManagerCarpetDepartmentZhejiangNativeProduce&AnimalBy-productsImp.&Exp.Corp.102,FengqiRd.HangzhouP.R.ofChinaZhejiangNativeProduce&AnimalBy-productsImp.&Exp.Corp.②4.AttentionLine（经办人行）1．信件需由对方公司专人处理时，2．信内地址和称呼之间加上如下文字：e.g.Attention:Mr.DavidJones,BusinessManagerAttention:ExportDepartment商务英语第一章5.SalutationDearSirs,(BritishStyle)Gentlemen:(AmericanStyle)6.SubjectLine（事由行）thecentralideaofaletterinsertedbetweenthesalutationandthebodyoftheletterDearSirs,Subj:Women'sBlousesDearSirs,Re:Women'sBlouses7.Body(1)Openingsentence(2)Actualmessage(3)Closingsentence商务英语第一章Openingsentencese.g.(1)ThankyouforyourletterofSept.8…(2)InreplytoyourletterofJuly2…(3)Yourletterofthe10th,Aug.hasbeendulyreceivedwiththanks.商务英语第一章Closingsentencese.g.(1)Welookforwardtohearingfromyousoon.(2)Pleasedonothesitatetocontactusifyourequireanyfurtherinformation.(3)Wewouldbegratefulifyoucouldsendusthisinformationassoonaspossible.(4)Anyearlyreplywouldbehighlyappreciated.商务英语第一章8.ComplimentaryCloseSincerelyyours,Yourssincerely,Sincerely,Faithfully,Respectfully,Truly,Bestregards,9.SignaturethesignednameofthepersonwritingtheletterSincethehand-writtensignatureisillegible,thenameofthesignershouldbetypedbelowthesignature.10.Enclosure(附件)1．左下角注明：Encl./Enc.复数，Encls./Encs.e.g.Encl.:OrderformNo.512Encls.:2invoices2．附件另邮寄出，则打：Encl.:Underseparatecover.3．附件内容在信中提及Encl.:Asstated/Encl.:a/s商务英语第一章11.CarbonCopy(抄送)1．寄给对方的信件有副本寄给另外一个人单位时2．在签名处后面一行左边打上C.C./cc及副本收件人或公司名3.bcc密送/暗送e.g.C.C.Mr.J.CopperC.C.Prof.C.Y.ChengHongkongChineseUniversity商务英语第一章12.Postscript(附言)Whenthewriterforgetstomentionsomethinginhisletter,hemayaddhispostscripttwospacesbelowtheC.C.e.g.P.S.Thecataloguewillbeairmailedtoyouunderseparatecover.1.Letterhead2.Date3.InsideNameAddress4.Attention5.Salutation6.SubjectLine7.Body8.ComplimentaryClose9.Signature(hand-signed)(typed)10.Enclosure11.CarbonCopy12.P.S.ChinaNationalLightIndustrialProductsImp.&Exp.Co.82DonganmenStreet,Beijing,ChinaTel:*******Fax:*******E-mail:*******PostCode:*******2ndSep.,2013Mr.WalterRobertsSalesManagerMid-WestImp.&Exp.Inc.12EastTenthStreetChicago,IL60687