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如此情况下，我们该如何当老师呢？梁教授通过分享自己在实际中如何去安排复杂多样的工作任务、生活的琐事therealimplementationofthequasi,ruthless.Tough,requirement,carryforwardthespiritofanail,andthecorrectivemeasuresTheimplementationofthenerveendings,donotlettherectificationisnotinplace,nottoretreat,thepeoplearenotsatisfied.Pinfouristoadheretothereformandinnovation.Toreformthewayofthinkingandinnovativecouragetoturnstyle,againstfourwinds,thecouragetofacethecontradictions,goodatsolvingthechronicills,daretobreaktheoutdatedcustomsandbadhabitsHenshaunhealthytendencies,trees,freshhealthy.Thefiveistoadheretotacklingtheproblem.ThatisthewindSuJiandtheeducationsupervisioncombined,inordertoestablishanewsystemtopromotethenormalizationofstylebuilding,long-term,toenhancethepartyspiritofhonestandpragmaticpeoplethoughtconsciousaction.Thesixistoinsistonthecompletionofthethirdgrasptheoverallsituation.ActivityandendThisyearthegoalofsafetyproductionworkplanfornextyear,worktogether,topromotetheactivitiesandtheworkofproductionsafetywithbothhands,twopromotion,twonotmistake.Two,rectificationoftheoverallobjectivesandspecificobjectives:(a)theoverallpatharoundthefourfocus,carriedouttheoutstandingproblemsofthespecialrectification,thefullimplementationofthecentralandprovincialPartycommitteecleartherectificationtask,effectivelycurbthefourwinds,realizetheoverallimprovementofPartyandgovernment.Thepointis:focusonthepeople,thepeople,convenience,andresolutelycurbthebureaucraticstyleofwork;lookingtostimulategrassrootsvitality,resolutelycurbtheWenshansea;focusonthecadreshonest,cleangovernment,politics,andresolutelycurbexceedthestandardQuasioccupiedofficespace,Gongjusiyong,publicfunds,extravaganceofthewind;focusonestablishacorrectviewofachievements,theconceptofpower,andresolutelycurbactsagainsttheinterestsofthemasses.Acceleratethesystemreformandconstruction,improvethepeoplehonestandpragmaticnormalizationsystem,constantlyconsolidateandexpandeducationalpracticeachievements,makepeoplesatisfied.Therecentreformgoal:PoliticalQualityBureauandallPartymembersandcadres,furtherimprovethequalityofthebusiness;thefourwinds,twoproblemhasbeeneffectivelysolved.Themiddlegoalofthereform:oppositionpartyandgovernmentausteritywasteC一、1、媒体计划的内容：媒体目标、媒体策略、媒体执行方案2、媒体类别与媒体载具：媒体类别：媒体分类的第一层级，是以媒体传播形式划分的较大分类，一般将媒体分为电视、广播、报纸、杂志、户外及新兴的网络媒体等。媒体载具：指媒体类别下再细分的个别承载信息的具体媒体，如电视媒体类别下的某个节目，报纸媒体类别下的某份报纸等。3、商业媒体特性：大众性、可控制性、付费二、1、品牌占有率与媒体诉求对象★（一）、品牌占有率=（品牌消费量/品类消费量）*100%（1）当某一品牌B已囊括了C品类的大部分份额，而C呈现停滞现象媒体诉求对象：既有消费者（2）品牌B成为品类的领导品牌，品类C还有发展空间★媒体诉求对象：①巩固既有品牌的消费者②争取互有替代性的其他品类的消费者（3）如果品牌B的占有率有限，品类C成长有限时媒体诉求对象：竞争品牌消费者第二节：指数与加权指数2、BDI、CDI（一）CDI品类发展指数（CategoryDevelopmentIndex）（1）定义：品类在一个地区的销售占总销售的比率除以该地区的人口占总人口的比率，用以评估品类在该地区的相对发展状况。★（2）CDI=（地区品类销售量/全部品类销售量）/（地区人口数/总人口）*100%★（3）CDI与BDI评估以100为基准，评估品牌及品类在各地区的发展状况CDI≈100：品类在特定地区的发展在平均水平；CDI＞100：品类在特定地区的发展在平均水平以上；CDI＜100：品类在特定地区的发展在平均水平以下。（二）BDI（品牌发展指数）（1）定义：品牌在一个地区的销售占总销售的比率除以该地区的人口占总人口的比率，用以评估品牌在该地区的相对发展状况。★（2）BDI=（地区品牌销售量/全部品牌销售量）/（地区人口数/总人口）*100%（三）CDI与BDI的交叉检视媒体策略：BDI高低CDI高1、防卫性策略维持广告量2、攻击性策略加强广告促销，提升穿透率低3、导入期：防卫性策略，维持广4、导入期（品类）：发展策略，加大广B如此情况下，我们该如何当老师呢？梁教授通过分享自己在实际中如何去安排复杂多样的工作任务、生活的琐事therealimplementationofthequasi,ruthless.Tough,requirement,carryforwardthespiritofanail,andthecorrectivemeasuresTheimplementationofthenerveendings,donotlettherectificationisnotinplace,nottoretreat,thepeoplearenotsatisfied.Pinfouristoadheretothereformandinnovation.Toreformthewayofthinkingandinnovativecouragetoturnstyle,againstfourwinds,thecouragetofacethecontradictions,goodatsolvingthechronicills,daretobreaktheoutdatedcustomsandbadhabitsHenshaunhealthytendencies,trees,freshhealthy.Thefiveistoadheretotacklingtheproblem.ThatisthewindSuJiandtheeducationsupervisioncombined,inordertoestablishanewsystemtopromotethenormalizationofstylebuilding,long-term,toenhancethepartyspiritofhonestandpragmaticpeoplethoughtconsciousaction.Thesixistoinsistonthecompletionofthethirdgrasptheoverallsituation.ActivityandendThisyearthegoalofsafetyproductionworkplanfornextyear,worktogether,topromotetheactivitiesandtheworkofproductionsafetywithbothhands,twopromotion,twonotmistake.Two,rectificationoftheoverallobjectivesandspecificobjectives:(a)theoverallpatharoundthefourfocus,carriedouttheoutstandingproblemsofthespecialrectification,thefullimplementationofthecentralandprovincialPartycommitteecleartherectificationtask,effectivelycurbthefourwinds,realizetheoverallimprovementofPartyandgovernment.Thepointis:focusonthepeople,thepeople,convenience,andresolutelycurbthebureaucraticstyleofwork;lookingtostimulategrassrootsvitality,resolutelycurbtheWenshansea;focusonthecadreshonest,cleangovernment,politics,andresolutelycurbexceedthestandardQuasioccupiedofficespace,Gongjusiyong,publicfunds,extravaganceofthewind;focusonestablishacorrectviewofachievements,theconceptofpower,andresolutelycurbactsagainsttheinterestsofthemasses.Acceleratethesystemreformandconstruction,improvethepeoplehonestandpragmaticnormalizationsystem,constantlyconsolidateandexpandeducationalpracticeachievements,makepeoplesatisfied.Therecentreformgoal:PoliticalQualityBureauandallPartymembersandcadres