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碧水蓝天秸秆再利用服务有限责任公司1目录目录····························································1一、执行摘要····················································31.1公司························································31.2设备与服务··················································41.3市场························································51.4竞争优势····················································51.5营销与营运特色··············································51.6投资与财务··················································61.7团队························································6二、公司概述····················································72.1公司简介····················································72.2公司能够提供的产品、服务及社会利益··························8三、原材料的收集方法···········································93.1原材料收集所遇到的困难······································93.2原材料收集方法··············································9四、产品服务及技术支持·········································94.1产品介绍···················································94.2服务体系··················································134.3总体技术概论··············································13五、市场环境及竞争分析·········································215.1市场宏观环境分析··········································215.2行业竞争分析···············································285.3SWOT分析··················································29六、企业整体发展战略···········································326.1企业发展规划··············································326.2服务与销售发展战略·······································326.3公司长期发展规划···········································33七、市场营销策略分析···········································33碧水蓝天秸秆再利用服务有限责任公司27.1营销目标···················································337.2市场容量与市场计划·········································347.34PS分析····················································35八、企业经营管理模式··········································398.1组织架构概述···············································398.2经营体系及管理模式··········································408.3人力资源管理················································418.4员工激励机制················································428.5员工约束机制···············································468.6企业文化···················································46九、融资方案和资本结构安排······································479.1财务分析前提条件···········································479.2资本结构安排···············································489.3融资方案····················································49十、投资回报和财务状况·········································5010.1收入预测···················································5010.2成本费用预测···············································5110.3营业利润预测···············································5210.4财务报表···················································5410.5财务状况分析···············································57十一、风险控制·················································6011.1具体风险及应对策略·········································60附录·························································63碧水蓝天秸秆再利用服务有限责任公司3一、执行摘要马云曾说过：“思路决定出路”，作为创业者必须要制订一份较为详细的创业计划，其内容应当包括所从事的行业、近期目标、可能遇到的问题，需要的人员、设备、资金的预算及来源等。创业其实首先就是创新。我们要有一个真正创新的点。这个创新的点，并不是你随便想出来的一个小窍门或是比较有意思的想法，并不是这么简单的。当有了创新点后，需要考虑的就是如何把自己的能力与企业的能力和创新相结合。智慧的商人，做市场需要的企业。市场需求时他们倍加珍惜，市场饱和时他们残酷唾弃。伟大的商人，做时代需要的企业。每一次时代变革，无论潮涨还是潮退，总能习惯地思考自己对他人,对行业，对社会，对世界的价值和意义。所以，伟大的企业，就是被最多人需要的企业。本公司致力于解决秸秆焚烧堆积所带来的资源浪费问题，我们的目标是做被很多人需要的企业，所以我们企业的定位就是服务类企业。在这份商业策划书中，您会见到我们心中的那份强烈的创业激情、严谨的工作态度和令人心动的经济社会价值。您的支持就是我们不断前进的动力！将心比心，共创美好！1.1公司公司名称：碧水蓝天秸秆再利用服务有限责任公司公司理念：服务农民，造福社会公司性质：碧水蓝天秸秆再利用服务有限责任公司是针对目前农村秸秆资源浪费问题所建立的一家综合性服务公司。公司宗旨：本公司以“服务”为宗旨，主要提供设备和技术来帮助农村进行废弃秸秆集中回收，科学处理后可用于生产秸秆煤、饲料、保温材料、植物肥料等，既改善了农村环境，又能合理利用废弃物潜在价值。政策保障：近期，国家发改委、农业部、财政部联合印发了《“十二五”农作物秸秆综合利用实施方案》。发改委相关负责人在接受记碧水蓝天秸秆再利用服务有限责任公司4者采访时表示，“十二五”期间，秸秆综合利用主要在十三个粮食主产区、棉秆等单一品种秸秆集中度高的地区，围绕秸秆肥料化、饲料化、原料化和燃料化等领域，实施重点突破，开展秸秆综合利用试点示范，大力推广用量大、技术含量和附加值高的秸秆综合利用技术。1.2服务核心业务：为客户提供设备的购买、安装、运营、维修等服务，为客户提供肥料、饲料、燃料以及保温材料等秸秆产品的销售服务。项目前景：针对目前国家农村发展现状，政府未来将在以下几个方面加大改革和投入力度。(1)、秸秆循环型农业示范工程：按照循环经济理念，未来政府将开辟和建立秸秆多元化利用途径，鼓励粮食主产区建设秸秆生态循环农业工程，充分利用好秸秆资源。(2)、能源化利用示范工程：结合新农村建设，以村为单元，启动实施以秸秆沼气集中供气、秸秆固化成型燃料及高效低排放生物质炉具等为主要建设内容的秸秆清洁能源入农户工程，探索有效的项目商业运行模式。(3)、棉秆综合利用专项工程：在棉花主产区建立棉秆综合利用产业化示范工程，支持利用秆皮、秆芯生产高强低伸性纤维(造纸制浆原料)、人造板、纺织工业用纤维以及其它工业用增强纤维等。探索棉秆综合利用的最优模式。(4)、秸秆收储运体系工程：探索建立有效的秸秆田间处理、收集、储存及运输系统模式。加快建立以市场需求为引导，企业为龙头，专业合作经济组织为骨干，农户参与，政府推动，市场化运作，多种模式互为补充的秸秆收集储运管理体系。(5)、产学研技术体系工程：围绕秸秆综合利用中的关键技术瓶颈，遴选优势科研单位和龙头企业开展联合攻关，提升秸秆综合利用技术水平。组织力量开展技术研发、技术集成，加大机械设备开发力度，引进消化吸收适合中国国情的国外先进装备和技术。建立配套的技术标准体系，尽快形成与秸秆综合利用技术相衔接、与农业技术发碧水蓝天秸秆再利用服务有限责任公司5展相适宜、与农业产业经营相结合、与农业装备相配套的技术体系。加快建立秸秆相关产品的行业标准、产品标准、质量检测标准体系，规范生产和应用。1.3市场目标市场：有大量秸秆资源的农村和需要秸秆产品的市场市场容量：根据本企业的营销战略和广大农村的特点，将各地区农村作为目标市场农村的秸秆资源浪费情况严峻，能有效地利用秸秆为农民增加收入会受到广大欢迎政府鼓励合理利用秸秆资源，大力推行秸秆再利用技术和生产模式秸秆产品是清洁环保性产品，受到市场欢迎产业竞争者：目前国家对新农产品的扶植为公司提供了竞争的机遇，但是投资农产品市场门槛较低以及我国的小农环境形成分散的农民经营，导致中间商抢夺市场的现象比较严重，还有活跃着的规模不一、良莠不齐的其他农业公司，这些都是我们将要面对的竞争者。目前本行业有关公司成立还处于初期状态，竞争力不是很大，所以本公司的发展空间很大。1.4竞争优势（1）、专攻市场盲点，创造潜在价值。（2）、提供专业的技术与服务平台，“一手抓住农场，一手抓住市场”，信息快车实现市场农民双链接。（3）、为农民搭建一个与市场链接的平台。农民用设备生产出来的产品可通过本公司推向市场，为农民创造一定的额外价值。1.5营销和营运特色（1）、