外贸函电-Business-report-2

B2000BusinessCommunicationsChapterThirteenTYPICALBUSINESSREPORTSB2000BusinessCommunicationsChapterThirteenWhatIsaBusinessReport?Oralpresentationordocumentthat—–Givesinformation–Requestsfundingorapproval–Analyzescompanyormarketdata–MakesrecommendationsforchangeB2000BusinessCommunicationsChapterThirteenWhatAreBusinessReports?Businessreportsaresystematicattemptstoanswerquestionsandsolveproblems.Theyincludethefollowingactivities.PlanningResearchOrganizationPresentationB2000BusinessCommunicationsChapterThirteenFunctionsAndPurposesofReportsB2000BusinessCommunicationsChapterThirteenFunctionsofReportsThereareTwoTypesofBusinessReports1.InformationreportsArewrittentopresentdatawithoutanalysesorrecommendations.Examples:–Tripreports–CompliancereportsB2000BusinessCommunicationsChapterThirteenAnalyticalreportsAnalyticalreportsprovidedataanalysesandconclusionsontheissuethatthewriterhasbeenaskedtoinvestigate.Suchreportsoftenproviderecommendationsforthereaderstoconsider,butonlyonrequest.Examples–Feasibilityreports–Justificationorrecommendationreports–YardstickreportsB2000BusinessCommunicationsChapterThirteenPurposesofReportsProvideinformationInformationalreportcontainsobjectivestatisticaldataorfacts.WriterdoesnotinterpretordrawconclusionsfromdataAnalyzedataandinformationAnalyticalreportsmaysuggestpossibleinterpretationsofdataoroffersolutionstoproblemsPersuadePersuasivereportspresentandinterpretdataandsuggestacourseofactionTypeofReportPurposeofReportB2000BusinessCommunicationsChapterThirteenTypesofInformationalReports(1of2)MemosWrittenbyoneperson,sentinternallytooneormorepeopleGivebrief,generalinformationProgressorinterimDescribestatusofprojectsStateworkdone,tobedoneIdentifypotentialproblemsComplianceOffersproofthatbusinessmeetsgovernmentregulationsB2000BusinessCommunicationsChapterThirteenTypesofInformationalReports(2of2)AnnualDescribedevelopmentsoforganizationduringpastyearValuablepublicrelationstoolPolicyandprocedureOutlines,explains,andsetstermsforcompanypoliciesStateshowtocomplyMinutesDetailsactions,discussionsinbusinessmeetingsRemindsmeetingparticipants;updatesnon-participantsB2000BusinessCommunicationsChapterThirteenTipsforCreatingGoodBusinessReportsB2000BusinessCommunicationsChapterThirteenTenTruthsAboutBusinessReportsEveryonewritesreports.Mostreportsflowupward.Mostreportsareinformal.Threereportformatsaremostcommon:MemoformatLetterformatManuscriptformatReportsdifferfrommemosandletters.B2000BusinessCommunicationsChapterThirteenTenTruthsAboutBusinessReportsToday’sreportsarewrittenoncomputers.Somereportsarecollaborativeefforts.Ethicalreportwritersinterpretfactsfairly.Thewriteristhereader’sservant.B2000BusinessCommunicationsChapterThirteenApplyingtheWritingProcesstoReportsInSevenSteps1Analyzetheproblemandpurpose.2Anticipatetheaudienceandissues.3Prepareaworkplan.4Researchthedata.5Organize,analyze,interpret,illustratethedata.6Composethefirstdraft.7Revise,proofread,andevaluate.B2000BusinessCommunicationsChapterThirteenStructuralCuesforReportReadersB2000BusinessCommunicationsChapterThirteenHeadings•Writeshortbutclearheadings.•Experimentwithwordingthattellswho,what,when,where,andwhy.–Includeatleastoneheadingperreportpage.StructuralCuesforReportReadersB2000BusinessCommunicationsChapterThirteenUseTransitionsTransitionsarewordsorphrasesthatlinkideastogether(69)Youshouldusetransitionstohelpreadersmovefromonesection,oneparagraphoronesentencetoanother.B2000BusinessCommunicationsChapterThirteenHowDoYouUseTransitionsGivingadditionalinformation–moreover–inaddition–orbesidesShowcasualrelationshipbetweentwosentences.-therefore-because-consequentlyB2000BusinessCommunicationsChapterThirteenUsesofTransitionsWhencomparingtwothings–similarly–incomparison–stillWhenyouwanttocompareorcontrasttwothings.–conversely–whereas–howeverB2000BusinessCommunicationsChapterThirteenUsesofTransitionsToexpressintensification–Indeed–Inanyevent–InfactTosummarize–Inbrief–Inshort–TosumupB2000BusinessCommunicationsChapterThirteenUsesofTransitionsTosummarizeInbriefTosumupInshortWhenyouwanttocompareorcontrasttwothingsConverselyWhereasHoweverB2000BusinessCommunicationsChapterThirteenPaEssayCoherence:ConnectionsBetweenParagraphsAdditionalInfoAndFurtherMoreoverAgainNextWhat’smoreAlsoInadditionEquallyimportantChronologySoonAfterwardsFinallyThenPreviouslyFormerlyNextImmediatelyContrastHoweverButAlthoughNonethelessIncontrastMeanwhileYetOntheotherhandConverselyDetails/EmphasisInfactForexampleForinstanceToillustrateIndeedInotherwordsInshortObviouslyThatisConclusionThereforeThusInconclusionConsequentlyOnthewholeAsaresultHenceInbriefSignposts/CuesfortheReaderB2000BusinessCommunicationsChapterThirteenWritingShortBusinessReportsB2000BusinessCommunicationsChapterThirteenOverviewLengthandformalitydeterminereportstructureCharacteristicsofshortreportsDirectandindirectorderfororganizingshortreportsFormsofshortreportsFormsofspecialreportsB2000BusinessCommunicationsChapterThirteenLengthandFormalityDetermineReportStructureLongproblemsandformalc