社交信直播课堂

第12章社交信直播课堂GoodwillCorrespondenceIntroductionThepurposeofgoodwillmessagesissimplytogenerategoodfeelingbetweenpeoplewhodobusinesstogether.Theyshowthatyouarenotjustinterestedinmakingmoneyoutofothers,butthatyougenuinelycareaboutthem,whetheremployeesorclients.Goodwillcorrespondencemayalsobeusefulinamaterialway.Amessagetoanemployeestatingyourappreciationfortheirhardworkwillhelpyourrelationshipwiththatperson,andislikelytoleadtothatpersoncontinuingtoworkhard.Theusefulnessofgoodwillcorrespondenceis,however,abyproduct,ratherthanitsprimarypurpose.Introduction常见社交信可包括以下几类：感谢信lettersofthanks祝贺信lettersofcongratulation邀请信lettersofinvitation慰问信lettersexpressingsympathy感谢信lettersofthanks简短地写一封信说声“谢谢”，能使双方的业务关系朝着良性的方向发展，使您在客户心中树立良好的形象。感谢信必须写得真心实意，若是对方怀疑你有招揽生意的动机，就会产生反感。感谢信lettersofthanks1、致客户•whohasmadeafirstorder•whohasmadeaverylargeorder•whohasmadeanorderafteralongperiodofsilence•whohaspaidalong-overduebill•whoisconsistentinpayingontime致初次下订单的客户致下了很大订单的客户致在长久失去来往后重下订单的客户致结清过期已久的账单的客户致长久以来都准时结账的客户感谢信lettersofthanks2、致雇员•whohasmadeaspecialeffort(致做出特别贡献的员工)•whohasmadeparticularlyvaluablesuggestions(致提出宝贵意见的员工)•whohasproducedconsistentlygoodwork(致历来工作出色的员工)感谢信lettersofthanks3、致朋友•whohasgivenyouapresent(致赠送了礼物给你的朋友)•whohasdoneafavor(致对你提供了帮助的朋友)•whohasshownhospitality(致对你热情款待的朋友)Usefulexpression1.Ienjoyed….(我对…感到很高兴。)2.Thankyousomuchforyourhospitality…3.Thankyouverymuchforallyourhelp…4.Iwasdelightedto…5.Iwasveryimpressedwith…(我对…印象深刻)6.Idoappreciateyourthoughtfulness/willingness…..(我对你的考虑周到和乐于帮助非常感激。)7.Onceagainletmeexpressmythankstoyoufor….hospitality的意思是“热情款待”感谢信例文•DearMr.Jackson•NowthatIambackinBeijing,IfeelthatImustwritetothankyoumostwarmlyforallthekindnessandhospitalityshowntomewhenIwasBirmingham.ItwasagreatpleasuretomeetthedirectorsofBritishMachines.IwasextremelyinterestedinthevariousnewprocessesyouweregoodenoughtoshowmeandIshouldappreciateitverymuchifyouwouldconveymythankstoMr.Fraserforthetroublehetookinhistechnicalpresentations.IhopethatbeforelongweshallbereceivingyouinBeijingonavisittoournewplant.•Againwithmanythanks.•Yourssincerely祝贺信lettersofcongratulation别人遇到喜事一般要向他们表示祝贺。致函祝贺对方喜逢乐事，说明你关心的不只是自己的前途。不要忘记，你关心别人，别人也会关心你。祝贺信lettersofcongratulation1.致客户•whohasrecently：startedanewbusiness祝贺对方最近新公司开张之喜•movedtonewpremise祝贺对方最近乔迁新址•beenelectedtoapost祝贺对方最近晋升新职祝贺信lettersofcongratulation2.致雇员whohasrecently:beenpromoted祝贺对方最近得到晋升receivedanaward祝贺对方受到嘉奖祝贺信lettersofcongratulation3.致朋友whohasrecently:gotmarriedhadabirthinthefamilymovedtoanewhomegotanewjobretiredgraduatedUsefulexpression表示祝贺的典型例句有：1．Letmebeamongthefirsttocongratulateyouonyournewjob.2．PleaseacceptmycongratulationsonbeingpromotedtothepositionofSeniorSalesManager.3．Congratulationsonyournewarrival(baby4．Iwasreallyhappytohearthatyouhaddecidedtoopenanewbranch.(此处的“happy”也可以用delighted，thrilled等类似的形容词，意思分别是：欣喜，极为高兴。)祝贺信例文DearJaneIwasreallydelightedtohearthatyougotthatjobwewerespeakingabouttheotherday.Letmebeamongthefirsttocongratulateyou.Mindyou,withallthehardworkyouhavedoneinrecentmonths,thispromotionisallyoudeserve.Iamsurethatthefuturewillholdmuchmoreforyou,andthisisjustthebeginning.Youknowthatifthere’sanythingIcandoforyou,youonlyneedtoask.YoursKenKwanWritingExercise假设你去英国伯明翰会见了英国机械公司的董事们，刚刚回到天津，现向曾热情接待你的Mr.Jackson写一封感谢信，描述一下自己在拜访期间的感受，并希望他们来天津参观你们的新工厂。SampleletterDearMr.JacksonNowthatIambackinTianjin,IfeelthatImustwritetothankyoumostwarmlyforyourkindnessandhospitalityshowntomewhenIwasinBirmingham.ItwasagreatpleasuretomeetthedirectorsofBritishMachines.IwasextremelyinterestedinthevariousnewprocessesyouweregoodenoughtoshowmeandIshouldappreciateitverymuchifyouwouldconveymythankstoMr.Fraserforthetroublehetookinhistechnicalpresentations.IhopethatbeforelongweshallbereceivingyouinTianjinonavisittoournewplant.Againwithmanythanks.Yourssincerely邀请信lettersofinvitation•第一部分：发出邀请•第二部分：提供细节•第三部分：表明希望邀请信lettersofinvitation第一部分：发出邀请用于非常正式的场合的例句1)：YouarecordiallyinvitedtotheGrandOpeningoftheImperialPlazaHotel.例句2)：ItakegreatpleasureininvitingyoutoanexclusiveexhibitionoftheworksoftheMexicansculptor,JoachimPaz.这一句型尤其用于请柬邀请信lettersofinvitation用于比较正式的场合的例句1)：Ishouldliketoinviteyoutoournewcustom-builtfactorypremisesinGuangzhou.例句2)：Youareinvitedtoattendaseminarentitled,‘TheTeachingofBusinessEnglish’on21December200-.邀请信lettersofinvitation第二部分：提供细节•说明邀请对方光临的时间、地点以及其他相关内容•例句：Theexhibitionwilltakeplacebetween2.00pmand5.30pmon14March200-.Afterwards,therewillbeareceptionintheLotusRoomatwhichthesculptorwillbepresent.邀请信lettersofinvitation第三部分：表明希望*RSVP赐复为盼*Welookforwardtoseeingyouthere.请柬的格式Mr.andMrs.HerryKingrequestthepleasureof被邀请人的姓名全称companyat活动内容on_星期×_,the_______of______(×月×日)at__×点钟___o’clock(Address)请柬的格式亨利·金夫妇恭请___________________________________光临________________时间：____月____日(星期)____午____时地址：__________InvitationCard请柬Mr.andMrs.RogerClarkrequestthepleasureofMrandMrsEdwardKend’scompanyatdinneronSaturdayevening,Augustthetenthatseveno’clock48ThePeople’sRoad慰问信lettersexpressingsympathy写慰问信一般出于以下两个原因：1.好友或同事患病(或过世)2.生意上的朋友遭受挫折，如股份暴跌、工厂失火等等慰问信lettersexpressingsympathy第一部分：表示同情和慰问：•例句1)：Iwassaddene