MUJI

TheIntroductionofMUJI•Idea•Slogan•Development•SpiritIdea•nolabel、no-logo、no-brandSlogan•“Lowerpricedforareason”Development•SimpleiseternalSpirit•MujiismoreakindofphilosophyoflifethanabrandMuji'smainproducts•Clothing•Furniture&ElectricAppliances•Cosmetology•LivingGoodsCompanyInitiativestoCreateaPleasantLife•WasteElimination•ConservationofNaturalResources•Safety&Security•AsacompanythatpromotesaPleasantLifeMUJIproclaimsandimplementsthreepromisesforcorporateoperation,threeviewpointsforproductdevelopment—thefundamentalsofbusinessoperation—andthreecriteriaformanufacturing.WasteElimination•Problemsolvingthroughdesign•Examinationofmaterialsandprocesses•SimplificationofpackagingStackingshelvesHardpulpboxPuffedmoldedsofaWastecottondishclothConservationofNaturalResources•Checkingtheoriginofwoodusedforfurnitureproducts•Checkingtheoriginofwoodforpapergoods•Makingfulluseoforganiccotton•InitiativesatMUJIcampsitesCampagnaTsumagoicampsiteSafety&Security•RyohinStandards•Foodsafety•IntroductionofalternativematerialtofluorineresinsMarketingstrategies•DevelopmentmodelofFourinOne•Thesimpleststyle•Promotionmodelofproduct-driven•DiversityofchannelsFourinOne•Collectingcustomers’ideas•Theobservationoflife’sdetails•Cooperatingwithmasters,enhancingbrandtaste•ExploringtheessenceofothercountriesThesimpleststyleMujidoesn’thavemuchdistinctpersonalityandexaggeratedcolors.Itissimple,cleanandnature.Promotionmodelofproduct-drivenconsumerstoconsumers“goodspirit”moreconvenientandmorecolorfulDiversityofchannelscookingclassesMealMUJICafeMUJIFlowerMUJI”ThesuccessofMUJI•Nomarksdonotrepresentnobrand.•Thetwo“paradox”ofMuji•Conservativeandenviroment-friendly：natural,simpleandplainwayoflifeThankYou!