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REACHINGOUTTOTHEB-TO-BAUDIENCEppt.downhot.comAsanoutsourcingandconsultingpartnertomanyoftheworld’sleadingcompanies,KellyServicesisallaboutbusinessinnovation…Sotheystartedexperimentingwiththecontent-sharingplatformofSlideShare.It’saplacewherepeopleweredoingcoolstuffandwerewillingtopushtheenvelope-ToddWheatland,TheybeganusingSlideSharetohousesomeoftheircontent,particularlyeventrelatedpresentationsthatdidn’thavearealhomeontheircorporatesite.“OncewestartedusingSlideShare,Ikeptmeetingpeopleindifferentvenueswhosaidtheycameacrossourcontentandfounditreallyuseful.“-ToddWheatlandWerealizeditwasverypowerfultobeabletoextendourmessageandempowerpotentialclients.ANDTheB-to-BcompanybeganusingSlideShareNetworktotapintoSlideShare’saudience–whichtotalsmorethanthreebillionslideviewsamonthMillionVisitors-DemandGenWelikedthatSlideSharegaveusexposuretothatbusinessaudienceonascalewecouldn’treachonourown.ThepeoplewhovisitSlideSharearebusinesspeoplecomingtoobtaininformationandexposethemselvestonewideas.-ToddWheatland,-it’simportantforustodemonstratetheknowledgeandstrengthsofourverytalentedindividuals.BeingabletohighlightandpromoteindividualsthroughtheSlideShareNetworkisinperfectalignmentwithourstrategy.Wearefocusedonthoughtleadershipforwardthinkers非凡图库：非凡图库：’sprice-to-leadratiocanbeexceptional.Youchoosewheretoplacelead-generationforms,andcancustomizetheform,itself,tosaywhateveryouwant.-ToddWheatland,VPofthoughtleadershipandmarketing-DemandGen非凡图库：’sabilitytoembedcontentinothersites,andallowpeopletoeasilyshareitwiththeirgroupsandpeers,isavaluabletoolforcompanieslookingtoincreasethereachoftheircontent,withoutlosingvisibilityintowhereit’sgoing.WhatwehavelearnedfromtheSlideShareplatformisinfluencingwhatwepublish.Wehavealreadystartedmodifyingthewaywepresentresearch-includingalotmoreinfographicstoenablepeopletocapturetheessenceofthestoryquicker.SlideSharehelpsusidentify,confirmandquestionwhichstagesofthebuyingcyclearemostappropriatefordifferentpiecesofcontent.-ToddWheatland,VPofthoughtleadershipandmarketingKellyServicesalsonoticed“ahigheraudiencepick-uprateonSlideShareforvideos,insomecasessignificantlyso,thanwhatwehaveseenonotherchannels,including-ToddWheatlandSlidesharehasbecomeamajorsourceofbusinessleadsandtraffictoourownonlineproperties.It’safundamentalcomponentofourcontentmarketingmodel.TheyplantotrySlideCastingforeventsandleverageSlideSharemorefortheirvideoassets.Inthenearfuture,giventhesuccessandaudiencealignmentofSlideShare,theyplantomodifymoreoftheircontentandcreatenewcontentspecificallyfortheplatform.Wefeeltheyareonanevolutionarypaththatembracestheroleofcorporateplayers,whilefirmlymaintainingtheintegrityoftheproductforendusers.WearereallycomfortablewithSlideShare.-ToddWheatland,VPofthoughtleadershipandmarketingItallowsbusinessuserstoengagewithusontheirterms,inanimpartialenvironmentthatstillenablesustohaveaprofessionalinterpretationofourbrand–makingitagreatcomplimenttoourcorporateassets.WantaSlideShareNetworkforyourorganization?CONTACTTHEENTERPRISESALESTEAMppt.downhot.com