中国汽车产业发展现状及市场分析论文

课程论文中国汽车产业发展现状及市场分析姓名：指导教师：学院：管理学院专业：工商管理硕士完成日期：2017.01.30I摘要汽车产业上下游产业链长，产值高，带动就业能力强，对于国家经济建设有举足轻重的作用。中国汽车业经过最近十几年的高速发展，有了长足进步，成为了一个汽车大国。2016年，汽车产销2811.88万辆和2802.82万辆，同比增长14.46%和13.65%。本文通过对我国汽车产业特征、结构、规模、销售数据等进行研究分析，对我国汽车产业的发展现状有了一个宏观的、基本的认识，对汽车市场有了一个初步的了解，并提出了汽车产业发展所面临的一些问题和对策。本文主要分为以下5个章节：第一章：绪论，主要介绍本文的选题意义、本文的研究重点与方法，以及本文运用的主要理论。第二章：中国汽车产业的发展历史，本章通过产业向度、经济向度、文化向度多种不同角度详细介绍了中国汽车产业从无到有、从艰苦奋斗到飞速发展的曲折过程。第三章：中国汽车产业的发展现状，描述了我国汽车产业规模，总结出我国汽车产业具有企业多、集群式发展、上下游产业链长和发展空间大等特征，并从政治、经济、文化三个方面总结了我国汽车产业所面临的环境。第四章：中国汽车产业市场分析，这一部分主要通过数据分析了我国汽车产业的产品结构，阐明我国汽车产业市场结构的基本形态为寡头垄断，存在着集中度不够等问题。还通过收集到的近年来汽车销售数据，总结了我国汽车市场的一些问题和特点，包括近年来中国汽车市场销量增长情况、自主品牌与德、美、法、日、韩五大车系销量和市占率情况、分车型销售情况、II进出口情况和新能源汽车的发展情况。第五章：中国汽车产业的问题与对策，本章主要通过对我国汽车产业的SWOT分析，总结了我国汽车发展的优势、劣势、机遇和挑战，提出了我国汽车产业发展所面临的一些问题，并尝试给出应对对策。关键词：汽车产业，发展现状，销量，市场分析IIIABSTRACTUpstreamanddownstreamindustryofAutomobileindustrychainislong,theoutputvalueishigh,thedriveemploymentabilityisstrong,hasthepivotalfunctiontothenationaleconomyconstruction.Aftermorethantenyearsofrapiddevelopment,China'sautomobileindustryhasmadegreatprogressandbecomeabigautomobilecountry.2016,carsales28million118thousandand800and28million28thousandand200,anincreaseof14.46%and13.65%.ThispaperanalyzesthecharacteristicsofChina'sautomobileindustry,structure,scale,salesdata,thereisamacroscopicandbasicunderstandingofthecurrentdevelopmentofChina'sautomobileindustry,haveapreliminaryunderstandingoftheautomobilemarket,andputsforwardsomeproblemsandCountermeasuresofthedevelopmentoftheautomobileindustryfaces.Thispaperisdividedintothefollowing5chapters:Thefirstchapteristheintroduction,whichmainlyintroducesthesignificanceofthistopic,theresearchemphasesandmethods,andthemaintheoriesusedinthispaper.Thesecondchapter:thehistoricaldevelopmentofChineseautomobileindustry,thischapterthroughtotheindustrialandeconomicorientation,cultureatdifferentanglesofvariousdetailsoftheChinaautomobileindustryfromscratch,fromhardworktothetortuousprocessofrapiddevelopment.Thethirdchapter:thecurrentsituationofthedevelopmentofChineseIVautomobileindustry,describesthescaleofChina'sautomobileindustry,summedupChina'sautomobileindustryhasmanyenterprises,clusterdevelopment,theupstreamanddownstreamindustrychainlengthandthedevelopmentofspaceandotherfeatures,andfromthethreeaspectsofpolitics,economy,culture,summedupChina'sautomobileindustryfacestheenvironment.Thefourthchapter:theanalysisofChineseautomobileindustrymarket,thispartmainlythroughthedataanalysisoftheproductstructureofChina'sautomobileindustry,expoundingthebasicformofthemarketstructureofChina'sautomobileindustryisoligopoly,thereexistproblemssuchaslackofconcentration.Thecollectedinrecentyears,carsalesdata,summarizessomecharacteristicsandproblemsofChina'sautomarketinrecentyears,includingChinaautomarketsalesgrowth,theindependentbrandandGermanyandtheUnitedStates,France,JapanandSouthKoreafiveseriessalesandmarketshare,carsales,andimportandexportthedevelopmentofnewenergyvehicles.Thefifthchapter:theproblemsandCountermeasuresofChinaautomobileindustry,thischaptermainlyanalysistheSWOTonChina'sautomobileindustry,summarizestheadvantages,disadvantages,opportunitiesandchallengesofChina'sautomobiledevelopment,andputsforwardsomeproblemsfacedbythedevelopmentofChina'sautomobileindustry,andtrytogivecountermeasures.Keywords:automobileindustry,developmentstatus,salesvolume,marketanalysisV目录摘要.........................................................IABSTRACT.....................................................III目录..........................................................V第一章绪论....................................................11.1产业的定义..............................................11.2选题意义................................................11.3研究方法................................................2第二章中国汽车产业发展历史....................................32.1民国时期汽车产业发展情况................................32.2新中国时期汽车产业发展情况..............................42.2.1计划经济时期.......................................42.2.2市场经济时期.......................................5第三章中国汽车产业发展现状....................................83.1中国汽车产业的规模......................................83.2中国汽车产业特征........................................83.2.1企业数量多，集群式发展.............................83.2.2产业关联度高......................................103.2.3市场空间大........................................113.3产业环境...............................................123.3.1政治政策环境......................................12VI3.3.2经济环境..........................................133.3.2文化环境..........................................14第四章中国汽车产业市场分析...................................154.1中国汽车产业产品结构...................................154.2中国汽车产业市场结构...................................164.2.1基本形态——寡头垄断...............................164.2.2市场集中度........................................164.2.3产品差别化........................................194.2.4进入退出壁垒......................................194.3中国汽车产业市场特点分析...............................204.3.1市场总体分析......................................204.3.2品牌及车系分析....................................2