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我国汽车行业上市公司竞争力评价分析重庆大学硕士学位论文(专业学位)学生姓名：罗秀娟指导教师：易正俊教授学位类别：应用统计硕士重庆大学数学与统计学院二O一四年四月CompetitivenessAnalysisandEvaluationofChina'sAutoindustryListedCorporationAThesisSubmittedtoChongqingUniversityinPartialFulfillmentoftheRequirementfortheProfessionalDegreeByLuoXiujuanSupervisedbyProf.YiZhengjunSpecialty：MasterofAppliedStatisticsCollegeofMathematicsandStatisticsofChongqingUniversity,Chongqing,ChinaApril,2014重庆大学硕士学位论文中文摘要I摘要我国汽车产业经过半个多世纪的发展，已经成为了国民经济的支柱产业。从2009年开始，我国已经连续五年占据世界产销冠军，成为全球最大的汽车需求市场，2013年产销量双双突破了2000万辆，世界市场占有率超过20%。从汽车人均拥有量来看，我国和世界平均水平还有较大差距，我国的汽车市场还有很大的潜在需求，市场前景较好，对国内汽车制造企业来讲具有一定的优势。另一方面，我国的汽车产业还面临着来自跨国企业带来的威胁和挑战。在竞争如此强烈的市场环境中，国内汽车企业要想生存、发展，对其自身核心竞争力进行培育提升显得尤为重要。但在提升竞争力之前，必须对其自身竞争力的优势和劣势有清楚明确的认知。本文在已有的研究成果上，构建了汽车企业核心竞争力评价体系，利用层次分析法对汽车制造企业的竞争力进行评价分析，根据判断矩阵计算出各指标对评价企业核心竞争力重要性的权重值，对权重值大小进行排序后发现，企业的经济规模能力和技术创新能力对企业的核心竞争力的影响作用明显。关键词：汽车企业，竞争力，评价指标体系，层析分析法重庆大学硕士学位论文英文摘要IIABSTRACTAfterdevelopingmorethanhalfacentury,China'sautoindustryhasbecomeapillarindustryofthenationaleconomy.Since2009,Chinahasoccupiedtheworld'ssaleschampionforfiveyearsandbecametheworld'slargestcarmarket.In2013,theproductionandsalesbothexceeded2million.Thereisstillabiggapbetweenourcountryandtheaverageleveloftheworldoncarownershippercapita,soChina'sautomarkethasagreatpotentialdemand.Ontheotherhand,theautomobileindustryofChinaisfacingwithtransnationalthreatsandchallenges.Insuchacompetitivemarketenvironment,ifChina'sautomobileenterpriseswanttosurviveanddevelop,itisveryimportanttocultivateandpromoteitsowncorecompetitiveness.Toenhancecompetitiveness,thepremisemusthaveaclearcognitiontoitsowncompetitiveadvantagesanddisadvantages.Basedonthedomesticandforeignresearchresultsrelatedtoenterprisecompetitiveness,thispaperusesAHPtoconstructeautomobileenterprisescorecompetenceevaluationsystem,andtocalculatetheweightofimportancetothecorecompetenceforeveryindexaccordingtothejudgmentmatrix.Accordingtotheweightsize,theeffectofenterprisescaleeconomyandtechnologyinnovationisobvious.Keywords:Automobileenterprises,Competitiveness,Evaluationindexsystem,AHP.重庆大学硕士学位论文目录III目录中文摘要......................................................................................................................................I英文摘要.....................................................................................................................................II1绪论.....................................................................................................................................11.1选题背景及意义.................................................................................................................11.2相关研究综述.....................................................................................................................41.2.1企业竞争力内涵........................................................................................................41.2.2企业竞争力问题的相关研究综述............................................................................41.2.3汽车产业竞争力问题的研究综述............................................................................51.3本文框架及方法.................................................................................................................62我国汽车产业发展历程与现状分析.....................................................................72.1我国汽车产业发展历程.....................................................................................................72.2我国汽车产业发展现状.....................................................................................................72.2.1国民经济地位及世界地位........................................................................................72.2.2市场供需规模及产业规模......................................................................................102.2.3产业集群及集中度..................................................................................................122.2.4自主品牌及技术创新能力......................................................................................132.2.5汽车金融服务业......................................................................................................152.2.6销售和售后服务水平..............................................................................................163汽车制造企业竞争力评价模型.............................................................................173.1竞争力评价体系...............................................................................................................173.1.1竞争力评价指标建立原则......................................................................................173.1.2价指标体系构建......................................................................................................173.1.3指标解释及计算方法..............................................................................................183.2竞争力评价方法...............................................................................................................203.2.1判断矩阵..................................................................................................................213.2.2权重的确定方法...........................................................................