创业视角下的商业模式研究

第27卷第11期Vol.27No.112005年11月ForeignEconomies&ManagementNov.2005:F270:A:10014950(2005)11003209,(,300071):商业模式是创业研究的一个新领域,本文从商业模式起源本质界定组成要素及结构模式与战略关系分类研究等方面介绍国内外学者对商业模式的基本认识和研究成果,指出商业模式演化与创新动态研究是未来的研究方向,并对商业模式在我国企业实践的应用提出了四点看法:创业;商业模式;创意;要素结构,,,,,,,,20,,Dellyahoo!eBayFedEx,,,,(Hofer,1979),,,,,:20050902:国家自然科学基金资助项目!创业活动与组织互动的价值创造过程及其管理研究∀(70472049):王伟毅(1974-),男,南开大学国际商学院博士研究生;李乾文(1970-),男,南开大学国际商学院博士研究生#32#,,,,,(Schumpeter,1934;Kirzner,1973),,,,(businessconcept),,,/(),(),//(/)(Cardozo,1986),,(businessmodel),GrayHamel,,[9](),,,,(J.Magretta,2002),[5],J.Magretta(2002),,#:??:,,,[5]MichaelMorris(2003)30,,,,;,;,,,[7],,,,,,,,,,,#33#,,MichaelMorris(2003),,[7],,,,,,,,,(),AmitZott(2001),,,[2],,,,,,,,,(),,,;,,,(Mahadevan,2000),,11,3~8;25,,(12)(11)/(9)(7)/(7),/,:,,,,;,,,,,,#34#1Horowitz(1996)5ViscioPasternak(1996)5Timmers(1998)//5Markides(1999)4Donath(1999)5Gordijn(2001)8LinderCantrell(2001)770CEOChesbroughRosenbaum(2000)635Gartner(2003)4Hamel(2001)4Petrovic(2001)7DubossonTorbay(2001)4AfuahTucci(2001)8WeillVitale(2001)IT8Applegate(2001)3AmitZott(2001)359AltZimmerman(2001)6RayportJaworski(2001)(cluster)4100Betz(2002)4MichaelMorrisMinetSchindehutteJefferyAllen(2003)/6(2002)5(2004)436:MichaelMorris(2003),,,GrayHamel(2000),(1)[9],()(/)()()(),,,#35#,,,,,1GrayHamel[10],HenryChesbroughRichardS.Rosenbloom(2002),;[3]AmitZott(2001);[2]#(2003)/[10],,,,,,,,,,,,,,2MichaelMorris,MichaelMorris(2003),,,[1],(2)/,,#36#,,;,,;,,,Morris,,,DubossonTorbay(2001),[4]B.Mahadevan(2000)[6]MichaelMorris,,GrayHamel,,,,,J.Magretta(2002),,,[5],,,,,,,,HenryChesbrough(2002),:(1),,,,(2)(3),,;,AllanAfuah(2004),,,,,[1],,;,,,;,,,,;,#37#,,,,,,,,,,,Elliot(2002):,,,,,J.Magretta(2002),:;,,,,,,,,,,,AmitZott(2001)[2],MichaelMorris(2003),,;,;,,[7],,,:Gartner(1985)(,51);Holt(1992)Olive(2001),;Timmons(1999)(),Busenitz(2003)Christian(2000)ShaneVenkataraman(2000),,,,,#38#,,,,,,DelleBay,,#(2003),,,,WeillThomas(2004)1000(),16:,[8],,,,,,,,GrayHamelAllanAfuahSusanLanbert,,,,,,,,,,,,MichaelMorris(2003),,,,Siggelkow(2002),,,,(GaryHamelC.K.Frahlad,1994),,,,,,,,,,,,:(1),;(2),;(3)#39#,;(4);(5),20,(),,,,,,,(BruceR.BarringerR.DuaneIreland,2005),,,,,,,,,,,,,,,,,,,(,2002)(,2004),,,,,,,,,,,,,,,,,,,,,,,,,,,(下转第48页)#40#,,:[1]DeviRGnyawali,andDanielSFogel.Environmentsforentrepreneurshipdevelopment:keydimensionsandresearchimplication[J].EntrepreneurshipTheoryandPractice,1994,(sum.):43-62.[2]池仁勇.美日创业环境比较研究[J].外国经济与管理,2002,24(9):13-19.[3]Glaeser,EdwardL,HediDKallal,JosAScheinkmanandAndreiShleifer.GrowthinCities[J].QuarterlyJournalofEconomics.1992,100:1126-1152.[4]Kihlstrom,RichardE,Laffont,JeanJacques.Taxationandrisktakingingeneralequilibriummodelswithfreeentry[J].JournalofPublicEconomics,1983,(21):159-81.[5]CarrollRobert,DouglasHoltzEakin,MarkRiderandHarveySRosen.Personalincometaxesandthegrowthofsmallfirms[R].NBERW.P.No.7980,2000.[6]Cullen,JulieBandRogerHGordon.Taxesandentrepreneurialactivity:theoryandevidencefortheUS[J].NBERW.P.No.9015,2002.[7]Blanchflower,DavidG.SelfemploymentinOECDcountries[J].LabourEconomics,2000,(7):471-505.[8]Djankov,Simeon,RafaelLaPorta,FlorencioLopezDeSilanes,andAndreiShleifer.Theregulationofentry[J].QuarterlyJournalofEconomics,2002,107:1-37.[9]Fonseca,Raquel,PalomaLopezGarciaandChristopherAPissarides.Entrepreneurship,startupandemployment[J].EuropeanEconomicReview,2001,45:92-105.[10]Klapper,Leora,LucLaeven,andRaghuramRajan.Businessenvironmentandfirmentry:evidencefrominternationaldata[R].Mimeo,TheWorldBank,2003.[11]Gompers,Paul,JoshLerner,andDavidScharfstein.Entrepreneurialspawning:publiccorporationandthegenesisofnewventures:1986-1999[R].Mimeo,HarvardBusinessSchool,2002.(责任编辑:谷化)(上接第40页),:[1]AllanAfuah.Businessmodels:astrategicmanagementapproach[M].McGrawHill/Irwin,InternationalEdition,2004:2-13.[2]AmitR&ZottC.Valuecreationinebusiness[J].StrategicManagementJournal,2001,22:493-520.[3]HenryChesbrough&Richard.Theroleofthebusinessmodelincapturingvaluefrominnovation:evidencefromXeroxcorporation∃stechnologyspinoffcompanies[J].Industrial&CorporateChange(UK),2002,11(3):529-555.[4]DubossonTorbay.Ebusinessmodeldesign,classificationandmeasurements[R].HECLausanne,2001:1-21.[5]MagrettaJ.Whybusinessmodelsmatter[J].HarvardBusinessReview,2002,(May):86-92.[6]BMahadevan.BusinessmodelsforInternetbasedecommerce[J].CaliforniaManagementReview,2000,42(4):55-69.[7]MichaelMorrisetal.Theentrepreneur∃sbusinessmodel:towardaunifiedperspective[J].JournalofBusinessReaserch,2003,(6):726-735.[8]PeterWeill&ThomasMaloneetal.Dosomebusinessmodelsperformbetterthanothers?astudyofthe1000largestUSfirms[R].MIT,WorkingPaper,2004:1-39.[9]加里#哈默尔.领导企业变革[M].北京:人民邮电出版社,2002:52-57.[10]亚德里安#斯莱沃斯基等著;凌晓东译.发现利润区[J].北京:中信出版社,2003:10-11.(责任编辑:谷化)#48#