M4U1-reading-公开课Advertising

ReadingAdvertisementsUnit1Lead-inHaveyouseentheadsbefore?Doyouknowwhattheadsareadvertising?BrainstormingadvertisementswhatwherewhyhowfunctionsattitudesadvantagesdisadvantagesTVRadioWebsitesNewspapersWherecanwefindadsinourlives?MeansoftransportationOnbillboardsOnbannersOnproductsSkimming1.Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.2.Whatarethetwomaintypesofads?Commercialadvertisements&PSAs.commercialsAdvertisementsPSAspromotechargedtricksexampleseducatefreeofchargebelievableradio,TV…,images,language1.Thetasteisgreat.2.Startahead.3.Knowledgechangeslife.4.thechoiceofanewgeneration.5.Yestolife,notodrugs.6.goodtothelastdrop.7.Connectingpeople.Whichdotheybelongto,CAsorPSAs?CAsPSAsCAsCAsCAsCAsPSAs雀巢咖啡飘柔洗发水百事可乐麦斯威尔咖啡诺基亚手机Readingstrategy：ExpositorywritingIntroductionofthesubjectExamplesandfactsthatdeveloporsupporttheideaConclusionsauthor’sopinions/suggestionsintroductionofadvertisementsThistextPara.1Para.(2-4)Para.5SupportingdetailsPara2.Whatanadvertisementis.Para3.Notalltheadvertisementstellusthecompletetruth.Para4.PSASaimtoteachusandhelpusleadbetterlives.Carefulreading———————Adsarean2.__________partofourlives.———————Whatisanad?Include3.___________adsandPSAs.Usewordsandpicturesto4.persuadepeopletobuya5.productor6.serviceorto7.believeinanidea.7.______?Maynottellyouthecompletetruth.Trynotto8.________forthetrick.WhatisaPSA?Meantoteachus.Helpus9.______betterlives.———————Wemustbe10.__________andnotbeaslavetoads.Title1.______________AdvertisementsIntroductionofthesubject(para1)importantSupportingdetails(para2-4)commercialservicefallDoesanadtellthecompletetruthleadConclusion(para5)intelligentTypesSimilaritiesDifferencesExamplesPlacesfoundMethodsusedPurposeBelievableornotCostCAsPSAsTask-basedreading•newspapers•magazines•theinternet•radio•televisionAttractivepictures&cleverlanguageTopromoteaproductorserviceToservethepublicBeingpaidforForfree“Bright–Teethfightsbadbreath!”“Yestolife,notodrugs.”Donottellpeoplethecompletetruth.Wecanlearnalotbyfollowingtheadvicetheygive.1.Mostpeoplearenotawareofhowmanyadsarearoundthem.2.Advertisementsarealwaysmeanttopromoteaproductorservice.3.PSAsareonlyfoundinnewspapersandonTV.4.PSAsandcommercialadsusesomeofthesamemethods.5.Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6.AnadwarningpeopleagainstsmokingisanexampleofaPSA.FurtherReadingnotalwaysnotonlyPSAsAdvantagesDisadvantages•Provideinformationaboutlatestproducts.•Increasesalesbyrepeatedadvertising.•Makethepublicawareofsocialproblems.•Misleadcustomersorcheatthemofmoney.•Givefalseorincorrectinformation.•TaketoomuchtimeorspaceonTVornewspapers.A:警惕高空坠物B:小心地雷C:高处危险D:战争空投，反战宣传A:prenatalandpostnatalcare优生优育B:thegreatpowerofunion团结力量大C:Laid-off下岗再就业D:universalizationofcompulsoryeducation普及义务教育CompetitionA:Laid-off下岗再就业B:少说多做C:团结协作D:反对腐败A:诚信重要B:偷一罚十C:贪污可耻D:禁止帖小广告Writing要点：1.广告在我们生活中起着重要作用。它用吸引人的图片和聪明的语言去劝诱人们去购买一样产品，一项服务或去相信一个理念。2.广告的形式主要有两种：商业广告和公益广告。商业广告是指为了推销一项产品或服务而花钱做的广告。而公益广告则旨在给人们提供关于健康，安全或其它任何关乎社会福利问题的知识，其目的是要教育并帮助我们生活得更好。3.当涉及到广告时，我们应该保持理性，让广告为你服务：想一下你为什么应该做广告上建议的事，购买广告上所推销的产品或服务。Advertisementsplayanimportantpartinourlives.Theyusuallyuseattractivepicturesandcleverlanguagestopersuadepeopletobuyaproductorserviceorbelieveinanidea.Therearetwomaintypesofadvertisement–commercialadvertisementsandpublicserviceadvertisements.Acommercialadvertisementisonethatsomeonehaspaidfortopromoteaproductorservice.Publicserviceadvertisementsareintendedtoeducatepeopleabouthealth,safetyandanyotherissuewhichaffectssocialwelfare.Theyaimtoteachusandhelpusleadbetterlives..whenitcomestoadvertisements,besmartaboutadvertisementsandletadvertisementsbeatyourservice:thinkaboutwhyyoushoulddothethingstheadvertisenentssuggest,orbuytheproductorservicetheadvertisenentspromoteHomeworkRewriteyourcompositionaboutadvertisements.Previewfornextclass.