CHINESEDRINKINGCULTURE1.Chinesealcoholicbeverage2ChinesealcoholicbeverageJIUistheChinesewordthatreferstoallalcoholicbeverages.Examples:PIJIU–BeerJIUBA–BarPUTAOJIU–WineJIUDIAN–wineshopThesamecharacterisusedinJapaneseandKorean.Chinesealcoholicbeveragesaretraditionallywarmedbeforebeingconsumed.Thetemperaturetowhichtheliquormaybewarmedrangesbetweenapproximately35and55°C.Warmingtheliquorallowsitsaromastobebetterappreciatedbythedrinkerwithoutlosingtoomuchalcohol.Optimaltemperatureforwarmingdependsonthetypeofbeverageaswellasthepreferenceofthedrinker.3ChinesealcoholicbeverageGenerally,inChinaweclassifyallalcoholicbeveragesin4types:1.Fermentedbeverage,whichwecall“HUANGJIU”2.Distilledbeverage,whichwecall“BAIJIU”3.Grapewine,whichwecall“PUTAOJIU”4.Beer,whichwecall“PIJIU”4ChinesealcoholicbeverageHuangjiu,it’salsocalledYELLOWLIQUORbecauseofitscolor.isatypeofChinesebeveragebreweddirectlyfromgrainssuchasrice,millet,orwheatusingaJiuqu(akindofyeast)starter.Itcontainslessthan20%alcohol.Thesewinesareagedandfilteredbeforetheirfinalbottlingforsaletoconsumers.ThevariousstylesofHuangjiumayvaryincolorfromcleartobeige,yellowish-brown,orreddish-brown.Huangjiuiseitherdrunkdirectlyafterbeingcooledorwarmed,orusedinChinesecooking.5ChinesealcoholicbeverageProcessofmaking:1.Immersegrainsandotherlawmaterialsinthewaterseveraldays2.Boilthemup3.PuttheminearthenjarswithJIUQU,andthenseal.6ChinesealcoholicbeverageBaijiuwhosenameliterallymeanswhiteliquor,orwhitealcohol,contains40-60%alcoholbyvolume(ABV).Baijiuisacleardrinkusuallydistilledfromgrains.InsouthernChinaaretypicallymadefromglutinousrice,whilethosefromnorthernChinaaregenerallymadeofsorghum,wheat,barleyormillet.TheJIUQUstarterisalsousedintheproductionofBaijiu.Becauseofitsclarity,Baijiucanappearsimilartoseveralotherliquors,forexample,VODKA(35-50%),JapaneseSHOCHU(25%),orKOREANSOJU(20-45%),anditsflavourisdistinctiveandunique.7ChinesealcoholicbeverageSMASH-MIXWITHWATER-FILTER-BOILUP(ADDHOPSANDSUGAR)-DEPOSIT-COOLDOWN-FERMENT(ADDYEAST)-WAITTOBEFERMENTED-FILTER-PACKING8PROCEDUREOFTHEPRODUCIONOFBAIJIUChinesealcoholicbeveragePUTAOJIU(wine)Althoughnotatraditionalproduct,grapewinewasfirstmentionedinclassicalChinesepoemsaround2,000yearsagointheHanDynasty.IthasbeenincreasinglyproducedandconsumedinChinasince1900asaresultofincreasedwesterninfluences.9ChinesealcoholicbeveragePIJIU(Beer)Amongtheliquorfamily,beeristhemostpopularofall,withthelargestnumberofconsumers.Beerhasthelowestalcoholcontentofabout2.5%-7.5%whencomparedwithotheralcoholicbeverages.QingdaoBeerFestivalintheeasternChineseProvinceofShandong.FromAugust13thtothe28th,thecityofQingdaowillbetransformedintoabeerlover’sparadiserivalingthelikesofGermany’sfamedOktoberfest.InadditiontotheobvioussurplusofTsingtaobeer,youwillfindalcoholicofferingsfromaroundtheworld.Eventsstartdailyat9amandlastuntil11pm.Entranceisabargainatonly10RMB(oralittlemorethanoneEURO)before3pm;20RMBfrom3untilclose.AsthelargestbeerfestivalinAsia,thisisamust-seeevent.10ChinesealcoholicbeverageTHETOPE9BEERBRANDSINCHINA112.KeypointsofChinesedrinkingetiquette12KeypointsofChinesedrinkingetiquetteInChina,therearesomeunspokenrulesinthebanquet.Ifyouknowthemandrespectthem,thatwillmakeyouverypolite.Speciallywhenyouhavemealwithsomeimportantpeople,yourproperetiquettewillgiveverygoodimpressiontoalltheChinesepeoplearoundtable.13►Normally,inagoodrestaurant,thewaiterwillservethebeveragesforyouallthetime.However,ifyouhavethechancetoservethebeveragestootherpeopleinthemeal,pleaserememberthefollowingrules:1)Fill80%oftheglasswithbeerandsoftdrink,90%oftheglasswithChinesealcoholincludingBaijiuandHuangjiu,lessthan50%oftheglasswithwine2)Filltheglassofthemostimportantguestfirst,secondlythehost,andfillalltheglassesofothersinclockwise3)Everytime,beforefillingtheglassofguest,youmustgetthepermit4)Ifyouaretheguest,neverfillthealcoholforthehostKeypointsofChinesedrinkingetiquette14ARRANGEMENTOFTHESITESKNOWLEDGEOFTHEETIQUETTETOASTABILITYOFTHECOMMUNICATIONKeypointsofChinesedrinkingetiquette►Donotdrinkanyalcoholicbeverageexceptteaorwaterbeforethehosttoasts►Donottoasttheseniorsbeforetheytoasteachother►Donottoastmorethanonepersononceexceptthatyouarethesenior►Whenyoutoastothers,ifyouclinktheirglassandsay“GANBEI”,bothofyoumustfinishthealcoholinyourglass;ifyoudon’twanttodrinkallinyourglass,say“SUIYI”tothem,butitwillbeappreciatedifdrinklittlebitmorethanyourpartnerSUIYIGANBEI15KeypointsofChinesedrinkingetiquette►Themostpolitewayoftoastis:holdingtheglassbyyourrighthandandsupportthebottomoftheglassbyyourlefthand,clinkingothers’glasseswiththerimofyoursbelowtheirs►Ifyouareinthegroupofhost,firstlytoastthemostimportantguest,secondlytoasttherestoftheguests,andthenyourseniorandcompanies;ifyouareinthegroupofguest,firstlytoastthehost(normally,theseniorofthehostgroup),secondlytherestofthepeopleinhostgroup,andthenyourseniorandcompanies16Howto“survive”fromtheChinesebanquet►It’smoreacceptableifyousaysomegreetingsorreasonoftoastswhiletoasting,butdonotrepeatthegreetingsorreasonsaidbyyourselforothers►Youshouldstandfromyouseatwhenyou