商务英语实训教程-上册-商务活动实训环节

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《商务英语实训教程》(上册)(部分商务活动环节作业,未经编辑,仅供参考)(虚拟商务活动教学环节是本教材基本特色,目的是在学校环境下培养同学商务活动动手能力。部分英语教师对各单元所列商务活动作业的目的,方法,要点等可能存在不熟悉的情况。本教材编写者之一,李荣庆老师愿与诸位教师同仁共同讨论,交换意见,推动商务英语教学的不断提高与创新。第1单元1)虚拟公司组建2)虚拟公司介绍TheRainCoffee雨之咖啡商务英语(1)班姓名1:金xx姓名2:赵xx33BusinessStreetXihuDistrict,Hangzhou,ChinaTel:400-555-3333中国杭州西湖区商业街33号Website:theraincoffee.comTheRainCoffeeOurSeniorManagementMarketingManagerMs.JoanFinancialManagerMs.JeanneSince2003,wehavebeensupplyingdifferenttypesofcoffee.Theclassicalmusicandquietenvironmentareourfeatures.Youcannotonlytasteourcoffee,butalsogrindcoffeebeans.Ifyouareinterestedinourcoffeemachines,youcanalsobuythem.Wesincerelyhopetoofferyouourbestservice.我公司始建于2003年,目前我们提供不同类型的咖啡。古典音乐和安静的环境是我们的特色。在这里,你不仅可以品尝到我们的美味咖啡,也可以亲自制作。如果您对我们的咖啡器械感兴趣,您也可以购买。我们将竭诚为您服务。Wehavemadeourcoffeehouseintoaclassicalstyle,covering150squaremeters.Wehave15employees.ProductsIntroductionThetypesofcoffeeThetypesofmachine第2单元1)名片设计2)信封,信笺设计3)公司着装,发式规则BusinesscardsampleofourcompanyMrs.LiGeneralManagerHeadquartersAddress:33BusinessStreet,XihuDistrict,HangzhouChinaTel:400-555-3333EnvelopofourcompanyHeadquartersAddress:33BusinessStreetXihuDistrict,Hangzhou,ChinaTel:400-555-3333Website:theraincoffee.comTheRainCoffee雨之咖啡TheRainCoffee雨之咖啡LetterheadofourcompanyHeadquartersAddress:33BusinessStreetXihuDistrict,Hangzhou,ChinaTel:400-555-3333HeadquartersAddress:33BusinessStreetXihuDistrict,Hangzhou,ChinaTel:400-555-3333Dresscodeofourcompany:managersandofficeclerksWerequireourmanagersandofficesclerkstobedressedformally.Webelievethatagoodappearancecanstandforourcompany.Dresscodeofourcompany:workersWerequireourworkerstobedressedinworkingclothes.Appropriateclothesaretheembodimentofthehighqualityservice.Haircode1.Thehairofmanisshortandfashionable.2.Thehairofwomenisdelicateandbeautiful.第3单元1)word-PDF转换格式2)图片文件处理Beforetheconversion1.RuntheWord-PDFconvertersoftware.2.AddtheWorddocument.3.Clickthe“convert”buttontoconverttheWordintoPDF.AftertheconversionFreePic2PdfisasoftwarewhichcanconvertpicturesintoaPDFdocument.First,runtheconvertersoftware.ThenaddthepicturesandconvertthemintoaPDFdocument.第4单元1)饼形,柱形,线形图片文件处理TheTableOfBasicInformationaboutOurEmployeesFemalesMalesEmployeesundertheageof25Employeeswithuniversitydegree50030060055025%75%31%69%38%62%500300600550Thenumberofouremployeeshasincreasedoverthepastfiveyears.350400500600800350400500600800Thetotalcapitalhasrisento$60millionby2012from$30millionin2008.40304550603040455060第5单元1)团队精神2)图片文字翻译3马斯洛理论Eachmemberinateammustcooperatewitheachother.Teamspiritisthekeytothesuccessofthecompany.Theteamcooperationcanleadtothesuccess.BeforeAfter三菱丰田东风标致奔驰雪佛兰奥迪Maslow’stheoryofhierarchyofneedsStorysupportingMaslow’stheoryofhierarchyofneedsOneyearago,ouremployeeswerenothardworking.Iwonderedwhydidithappen.Iguessedthatmaybewedidn’tofferthemenoughmaterialconditions,soImadeaplanlatertoincreasetheirwagesandprovidethemwithwelfaresduringthefestivals.Theycanhavearestandeatsomethingintherestroomiftheyfeeltired.Afterthisplanhasbeenputintopracticeforseveralmonths,Ifoundtheyworkedefficientlyandpaymoreattentiontothecompany.IrealizethatphysiologicalneedsarethemostimportanttotheemployeesjustlikethefirstlevelofMaslow’smotivationtheorytomotivateemployees.第6单元1)组织结构设计2)部门设计ThisistheOrganizationDesignofOurCompanyCEOFinanceDep.AdvertisingDep.CustomerServiceDep.HumanResourceDep.ProductionDep.PurchaseDep.DesignDep.Sales&marketingDep.managerWelfareDistributionRecruitmentDesigningcoffeeDesigningmachineDetailedInformationofSomeOurDepartmentsHumanResourceDep.Numberofemployees:50Mainduties:1.Recruitingqualifiedemployees.2.Guidingandsupervisingemployeesforresponsibility.3.Givingoutwelfarestoemployees.DetailedInformationofSomeOurDepartmentsDesignDep.Numberofemployees:35Mainduties:1.Improvingthefunctionsofcoffeemachines.2.Designingnewtypesofcoffeemachines.3.CreatingmodernmeansofmakingcoffeeVisionWithinthenextthreeyears,wewantourshopstobecomeoneofthemostfamouscoffeeshopsinChina.Followingthetrend,wewillsellourproductsintheInternet.Coveringmosttypesofcoffees,ourshopswillbespecialandunique.We’regoingtoattractforeigninvestmentbyenlargingthepublicity.Meanwhile,foreignadvancedtechnologywillbebroughtin.Mission1.Toprovidearelaxingandcomfortableplaceforpeople.2.Toofferabetterservicethanothersimilarshops.3.TocreateaChinesefamousbrandandenjoyacertainstatusinforeigncountries.Objectives1.Generate$80millionintotalrevenuesin2016.2.Therevenueofcoffeemachine’ssalesis$20million.3.Ourproductswillbepopularwithallkindsofpeople.4.Bethelistedcompany.Strategies1.EnlargethepublicityontimethroughpeopleandInternet.2.Gotoabroadtovisitsomefamouscoffeeshopsforstudyingtheiradvancedmanagementandtechnology.3.Selectsomebestsellingshopstosetexamplesforothershopseverymonth.4.Trainemployeesregularly.5.Usesomepromotionmeanstoattractmorecustomers.ActionPlans1.Developpublicity&marketingplan.2.Changetraditionalmeansofmanagement.3.Takepartinbusinessexhibitionseveryyear.4.Sendourmachinedesignersandtechniciansabroadtohaveafurtherstudy.第7单元1)产品组合,产品线2)产品介绍ProductMixandLinescoffeecoffeemachineLatteMochaFlatW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