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计算机中级4班（软件、自动）:Quizdetails个人测试成绩记录试卷：unit4book2编号：unit4book2试卷满分：62姓名：学号：222011321042012班级：登录：2012-06-1115:24:52交卷：2012-06-1116:32:38上机地址：172.16.209.75老师是否已批卷：尚未批卷批卷时间：图例：RightormarkedbyinstructorWrongTobemarkedbyinstructorClickONCEonthespeakericontostartlistening!放音结束前请不要离开本页。否则就听不成啦!Part1Shortdialogsandmultiplechoicequestions(每小题：分)Directions:Listentotheshortdialogs,thenchoosethecorrectanswerstothequestions.Youwillheartherecordingtwice.Afterthefirstplaying,therewillbetimeforyoutochoosethecorrectanswers.Usethesecondplayingtocheckyouranswers.Questions1to1arebasedonthefollowingpassage.1.A.Theyboththinktherearetoomanyads.B.Theyboththinktherearenotenoughads.C.Themanthinkstherearetoomanyads,whilethewomanthinkstheopposite.D.Thewomanthinkstherearetoomanyads,whilethemanthinkstheopposite.Questions2to2arebasedonthefollowingpassage.2.A.Securityandesteem,butnothingelse.B.Onlyfear,loveandsensorypleasure.C.Basichumanfeelings.D.Advertisingprincipals.Questions3to3arebasedonthefollowingpassage.3.A.ToshowtheimportanceoftheTourofFrance.B.Toshowthepossibilityofrecoveringfromadeadlydisease.C.Toshowthatsuccessfuladsareoftenstorieswithhappyendings.D.Toshowthatahappyendingisrequiredforallcommercials.Questions4to4arebasedonthefollowingpassage.4.A.Toshowthatheonlyknowshowtocopyapagebyhand.B.Toshowthatheonlyknowshowtomakephotocopies.C.Toshowthatafeel-goodadisusuallyatruestory.D.Toshowthatafeel-goodaddoesnothavetobeatruestory.Questions5to5arebasedonthefollowingpassage.5.A.BecausethenameinSpanishsuggestsdisasters.B.BecausethenameinSpanishsuggestsnotmoving.C.BecausethenameinSpanishmeansturningover.D.BecausethenameinSpanishmeansbadluck.Questions6to6arebasedonthefollowingpassage.6.A.Adsshouldbemadebylocalpeople.B.ThelipstickadismoreeffectiveinGermany.C.Adsshouldbeadaptedforparticularplaces.D.Thesameadcanbeusedinvariousplaces.Questions7to7arebasedonthefollowingpassage.7.A.Toshowhowfastonecanbuythingswiththecard.B.Toshowhowmuchhelikesthecard.C.Toexpresshisdisagreementwiththewoman.D.Toexpresshisagreementwiththewoman.Questions8to8arebasedonthefollowingpassage.8.A.Becauseshortslogansarerefreshing.B.Becausepeoplearebusy.C.Becauseonlyshortslogansareimpressive.D.BecausetheCoca-Colacompanyhassetagoodexample.Questions9to9arebasedonthefollowingpassage.9.A.Hedisagreeswiththewoman.B.Heagreeswiththewoman.C.Hebelievesthatfiguresdon'tlie.D.Hebelievesthatmostsurveysarepuzzling.Questions10to10arebasedonthefollowingpassage.10.A.Hebelievesitisunfairbecausemostpeoplearenotalcoholabusers.B.Hebelievesitisunfairbecausefewpeopleareusingthehealthcaresystem.C.Hebelievesitisfairbecausethehealthcaresystemneedstheextramoney.D.Hebelievesitisfairbecausealcoholabuseneedsadditionalmoney.Part1Shortdialogsandmultiplechoicequestions(每小题:1分;满分：10分)小得对我的答案客观题分错1.1AA2.1CC3.1CC4.0AD5.1BB6.1CC7.1DD8.1BB9.0AB10.1AASubtotal:8老师评语：ClickONCEonthespeakericontostartlistening!放音结束前请不要离开本页。否则就听不成啦!Part2Shortdialogsandblankfilling(每小题：分)Directions:Listentothefollowingrecording,thenfillintheblankswiththemissingwords.Youwillheartherecordingtwice.Afterthefirstplaying,therewillbetimetowritethemissingwords.Usethesecondplayingtocheckyouranswers.Questions1to7arebasedonthefollowingpassage.W:So,Mr.Smith,youwanttoincreaseridershiponthebuses.M:1.,andwehopeyoucanhelpus.W:Certainlywecan.First,wemust2.ofbustravel.M:Howdoyoudothat?W:Well,we'll3.toseewhatpeoplereallythinkabouttakingthebus.We’llinvestigate4.andsoon.M:Willthatwork?W:Itworks5..Oncewegetaprofileof6.,wecanseewhowecan7..Part2Shortdialogsandblankfilling(每小题:1分;满分：7分)小题得分对错我的答案客观1.1WedoWedo2.1changetheimagechangetheimage3.0servedosomesurveys4.0(未答)differentagegroups5.1allthetimeallthetime6.0usersyourusers7.0targetstargetSubtotal:3老师评语：ClickONCEonthespeakericontostartlistening!放音结束前请不要离开本页。否则就听不成啦!Part3Shortpassages/dialogsandblankfilling(每小题：分)Directions:Listentothefollowingrecording,thenanswerthequestionsbyfillingintheblanks.Youwillheartherecordingtwice.Afterthefirstplaying,therewillbetimetowritethemissingwords.Usethesecondplayingtocheckyouranswers.1.Accordingtotheman,whatshouldtheydotoreachtheirtargetmarket?Theymustusetheright.3.Whatmediaisthewomanconsideringinordertoreachcomputerusers?Theandcomputer.4.Whatothermediadoesthewomansuggesttocreatebrandrecognition?Billboardsand.7.Howwillthemanufacturerdealwithdirectmail?Sincedirectmailisformanufacturers,itwilltosmall.8.Whatwillthemandoafteradetailedproposalismade?Hewillpassitto.Part3Shortpassages/dialogsandblankfilling(每小题:1分;满分：8分)小题得分对错我的答案客观1.0(未答)marketingstrategy2.0(未答)Internet3.0(未答)magazines4.0(未答)newspaperads5.0(未答)notsuitable6.0(未答)beleft7.0(未答)retailers8.0higher-upthehigher-upsSubtotal:0老师评语：ClickONCEonthespeakericontostartlistening!放音结束前请不要离开本页。否则就听不成啦!Part4Shortpassages/dialogsandcloze(每小题：分)Directions:Listentothefollowingrecording,thenfillintheblanks.Youwillheartherecordingtwice.Afterthefirstplaying,therewillbetimetowritethemissingwords.Usethesecondplayingtocheckyouranswers.Questions1to12arebasedonthefollowingpassage.Inthe1920s1.realizedthepossibilityofusingthe2.foradvertising.Theradi