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173Vol117No13JournalofBeijingInstituteofGraphicCommunication20096Jun12009:2009204202(,100013):,,,,,:;;;;:J525:A:100428626(2009)0320071202OnCreativenessofBookDesignYAOYa2ni(PeoplepsTrafficPublishingHouse,Beijing100013,China)Abstract:Bookdesignisakindofarchitecturebuildingthree2dimensionalthinking.Withthedevelopmentofthemodernartofthebookdesign,wearethinkinghowtocreatethedesignartwithcharacteristicsandnationalincolorfacingthechallengefromoverseasexquisiteworks.Checkingtheblindspotsinthedesignandmakingcreationshouldbethesoulofthebookde2sign.Keywords:bookdesign;creativeness;blindspots;materialcharacteristiclanguage;sustainable;creativeness,,,,,,,,,,,,,,,,2008,,,,,,,,,,,,,,,,[1],1632,1616,84,,,,2009,,,,[2],,,,,,,,,,21,,,,,,,,,,,,,,,,,,,,,,,,,,20,,,,UV,,,,,,UV,,,101[3],,,,,,,,,,:[1].[M].:,2002.[2].[M].:,2006.[3].:32[M].:,2008.(:)27