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ASampleofLiteratureReviewOnAdvertisingEnglishAmongthesomanyscholarswhoexamineadvertisinglanguage,G.N.LeechdeservesprimeattentionforhisthoroughresearchofadvertisinginthefieldoflinguisticsinhisbookEnglishinAdvertising(66).VestergaardandSchroder,however,probeintoadvertisinglanguagenotonlyintherespectoflinguistics,butalsointhatofpsychologyandideology.TheLanguageofAdvertising(85)writtenbythemisarevealingstudyofthestrategiesofpersuasionadvertisersuseandofthecrucialunderlyingassumptionsadvertisingmakes.Focusingonmagazineandnewspaperadvertising,theauthorsillustratetherangeoflinguisticandvisualtechniquesadvertisersusetoachieveemphasisandspecialeffects.Apartfromthat,HaferandWhitemakecontributiontotheresearchofadvertisinglanguagebywritingabooktitledAdvertingEnglishwhichisconceivedasabridgebetweenrulesandsuggestionsforwritingadvertisementthathavebeenrunoraired.AndintheSecretsofSuccessfulCopywriting(86),PatrickQuinntellsthereadereverythingheneedstoknowfromthedraftingofpressadstothescriptingoftelevisioncommercials,fromradiotoaudio-visual,andtheconcepts,thetreatmentsaswellasthewrinkles.Comparedwithlinguistswhostudyadvertisingfromtheangleoflanguagealone,morescholarscarryouttheirresearchofadvertisinginacomprehensiveway.Theirstudycoversthehistoryofadvertising,theworkofadvertisingagencies,theprocedureofadvertising,etc.withadvertisinglanguageconcernedmoreorless.Forinstance,EssentialsofAdvertising(80)writtenbyLouisKaufmanexaminesindetaileverystageofthebusinessofadvertising,fromtheinitialconcepttoexecution.Anditmovesfromthepragmaticconsiderationsthatunderliethefinishedad-marketingintelligenceandresearchandthebudget-throughmedia,tothefinalcampaign.Nonetheless,thereisachapterparticularlydevotedtoadvertisinglanguage.OtherexamplesmayincludeAdvertising(84)byWilliamM.WeilbacherandContemporaryAdvertising(6)byCourtlandL.BoveandWilliamF.Arens.Theformerisaboutalltheadvertisingissuessuggestedbyvariousdefinitionofadvertisingthathavebeenpresentedanditalsotellshowadvertisingiscreated,producedandused.Thelatterisamorecompletestudyofadvertisingandthelanguageaspectsareinvolvedinitinevitably.InChina,therearealsosomeexpertswhostudythelanguageofEnglishadvertisingoradvertisingbusinessingeneral.BookssuchasAdvertisingEnglishbyCuiGang(93)andAdvertisingEnglishandExamplesbySunXiaoli(95)areworksonanalysesofthelanguageofadvertising.TheauthorillustratethegeneralcharacteristicsofadvertisingEnglishmainlyintheaspectsofwords,sentencesandrhetoricaldevices,andexaminesfeaturesofdifferentkindsofEnglishadvertisements.Thebooksserveasaguidetostudentsandpractitionerstohelpthemattainproficiencyinwritingadvertisingcopyfordifferentmedia.InhisbookPragmaticsinEnglishLearning(7)ProfessorHeZirandiscussesadvertisinglanguagefromtheangleofpragmaticsandsociolinguistics.