大学英语1课件6

NewCollegeEnglishⅠUnit61NewCollegeEnglishⅠUnit62MenuofReadingComprehensionRelatedInformationPre-ReadingQuestionsPassageStudyPost-ReadingQuestionsNewCollegeEnglishⅠUnit63RelatedInformation—1Shoppingwasoncealocalactivityconductedoutofdailynecessity.Ifpeoplecouldnotfindthethingstheyneededfairlyneartheirhomes,itwasrarelyfeasibletolookelsewhere.Thereweresmallneighborhoodshopsandvendorsalongthestreetwithlittlevarietytochoosefrom,andmarketplacesorbazaarswheremanyvendorscouldgather.NewCollegeEnglishⅠUnit64RelatedInformation—2Nowadaysmallsanddepartmentstoreshavealmosteverythingyoumayneedandmanythingsyoudon’teverwant.Ifyouhaveacarorotherquickandconvenienttransportation,youcangotoamalltowindowshoporcomparisonshoptoyourheart’scontent.Pricesareclearlypostedwithnoneedtohaggle.Receiptsaregivenincasethemerchandiseisdefective.Clerksaretrainedtobepoliteanddeferentialtodiscourageshoppingelsewhere.Refundsandexchangesareusuallypermitted.Thebestwaytogetagoodbargainistobuythingsoutofseasonorwaitforabigsale.NewCollegeEnglishⅠUnit65RelatedInformation—3Modernmarketingisveryintenseandcompetitive,oftentargetingspecificaudiencessuchasyoungpeopleorhousewives.Everyonesaystheirproductsandservicesareeitherthebestortheleastexpensive.Ofcoursethiscannotalwaysbetrue,butwiththehugevarietyofitemsnowonthemarketit’srarelyeasytodecide.Themodernfleamarketisalsoaplacewhereonecangetsomeoftheculturalflavorofthetraditionalbazaar,thoughthemerchandiseisrarelynew.NewCollegeEnglishⅠUnit66RelatedInformation—4Consumerswhoinsistonlegalprotectionshouldshopatwell-establishedstores,whicharedirectlyaccountableforthequalityoftheirmerchandiseandtendtoprovidebetterservice.Mostofthelargestoresalsopermitpaymentbycheckorbycreditcard.Butpeoplewholikeconveniencenowhaveadditionaloptions.TheymayshopbymailorphonefromcataloguesorTVads,orevenonwebsites.NewCollegeEnglishⅠUnit67RelatedInformation—5Nowpeoplecanshopforalmostanything,andforalmostanyreasonincludingthesheerpleasureofdoingso.Butthebuyershouldalwaysbeware.Theoldsayingthat“afoolandhismoneyaresoonparted”isstillastrueasever.NewCollegeEnglishⅠUnit68MenuofPre-ReadingQuestionsDirections:Discussthefollowingquestioningroups.Whichaspectsofaproductdoyouusuallytakeintoconsiderationwhenyouaremakingabuyingdecision?NewCollegeEnglishⅠUnit69Pre-ReadingQuestionsquality,brand,price,service,material,color,style,package,expirationdateforfood（保质期）,guarantee（保修）,after-salesservice（售后服务）WordsandPhasesMayBeUsedNewCollegeEnglishⅠUnit610Whichaspectsofaproductdoyouusuallytakeintoconsiderationwhenyouaremakingabuyingdecision?Fromthemostimportanttotheleastimportant,theyare:quality,price,brand,service,material,color,style,tasterforfood,packageespeciallyforgifts,expirationdateforfood.Pre-ReadingQuestionsNewCollegeEnglishⅠUnit611ActiveTextDifficultSentencesSummaryoftheText写作风格PassageStudyConsumerBehaviorofYoungPeoplePara.1Para.6Para.2Para.7Para.3Para.8Para.4Para.9Para.5NewCollegeEnglishⅠUnit613Paragraph1Marketersareinterestedinunderstandingwhatproductswillsellwellintheyouthmarket.Itisalsoimportanttoappreciatetheinfluencethatyoungpeoplehaveonthepurchasesofothers,suchasparents.Infact,sometimesmarketersaremoreinterestedinyoungpeople’sinfluenceonotherbuyersthanintheirroleasthemainpurchasersofcertainitems.1NewCollegeEnglishⅠUnit614Paragraph2Howdoyouthsspendtheirincomes?Bothfemaleandmaleteenagersspendmostoftheirmoneyonclothes,CDs,stereoequipment,entertainment,andtravel.Youngwomenspendmostoncosmetics,followedbyclothesandjewelry.Youngmenspendthemostonsportinggoods,cameras,CDs,stereoequipment,bicycles,shoes,jeans,musicalinstruments,andelectronicgames.NewCollegeEnglishⅠUnit615Paragraph3Asmembersofahighlyconsumption-orientedsociety,teenagershavebecomeincreasinglyawareofnewproductsandbrands.Theyarenatural“triers”andspendhoursshoppingforthemselves.2NewCollegeEnglishⅠUnit616Paragraph4-1Inadditiontotheirdirectimpactonthemarketplace,youthshaveasecondaryinfluenceonmanyoftheproductsandbrandstheirparentschoose.Forexample,researchrevealsthatthreeoutoffourteensinfluencetheirparents’purchasingdecisions.Formajorpurchases,teens’highestinfluenceoccursinthefirststageofthedecision-makingprocessandisstrongestforaestheticconsiderationssuchasstyle,color,andmakeoftheproductNewCollegeEnglishⅠUnit617Paragraph4-2butweakestfordecisionssuchaswhereandwhentopurchaseandhowmuchmoneytospend.Applecomputer’sresearchshowedthatteensareinfluencingfamilydecisionsaboutbuyingcomputers.Asaresult,oneofitsrecentmodelintroductionsusedcontemporaryhitradioandcomputermagazinespopularwithyoungpeopletoencourageteenstoconvincetheirparentstobuythenewproduct.3NewCollegeEnglishⅠUnit618Paragraph5Withthelargegrowthinthenumberoffamiliesoftwoworkingparents,youthsaredoingmoreofthefoodshoppingandothershoppingforparents.Forexample,onestudyfoundthat80percentofteenagerswere“heavilyinvolved”infamilyfoodshopping.Kraftrecognizedtheimportanceofteenagegroceryshoppingandisadvertisinginmusictelevisionprograms,inteenmagazines,andoncontemporaryhitradio,emphasizingrecipescontainingKraftproducts.NewCollegeEnglishⅠUnit6