Overview-of-Electronic-Commerce

OverviewofElectronicCommerceCopyright©2010PearsonEducation,Inc.PublishingasPrenticeHall1.Defineelectroniccommerce(EC)anddescribeitsvariouscategories.2.DescribeanddiscussthecontentandframeworkofEC.3.DescribethemajortypesofECtransactions.4.Discusse-commerce2.0.5.Understandtheelementsofthedigitalworld.1-1Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall6.DescribethedriversofECastheyrelatetobusinesspressuresandorganizationalresponses.7.DescribesomeECbusinessmodels.8.DescribethebenefitsandlimitationsofECtoorganizations,consumers,andsociety.1-2Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall•electroniccommerce(EC)Theprocessofbuying,selling,orexchangingproducts,services,orinformationviacomputer•e-businessAbroaderdefinitionofECthatincludesnotjustthebuyingandsellingofgoodsandservices,butalsoservicingcustomers,collaboratingwithbusinesspartners,andconductingelectronictransactionswithinanorganization1-3Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall1-4Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall•OTHERECCONCEPTS–PureVersusPartialEC–ECOrganizations•brick-and-mortar(oldeconomy)organizationsOld-economyorganizations(corporations)thatperformtheirprimarybusinessoff-line,sellingphysicalproductsbymeansofphysicalagents•virtual(pure-play)organizationsOrganizationsthatconducttheirbusinessactivitiessolelyonline•click-and-mortar(click-and-brick)organizationsOrganizationsthatconductsomee-commerceactivities,usuallyasanadditionalmarketingchannel1-5Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall•electronicmarket(e-marketplace)Anonlinemarketplacewherebuyersandsellersmeettoexchangegoods,services,money,orinformation-US2010329billionUSD-China20104,500billionRMB1-6Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall•Interorganizationalinformationsystems(IOSs)Communicationssystemsthatallowroutinetransactionprocessingandinformationflowbetweentwoormoreorganizations•IntraorganizationalinformationsystemsCommunicationsystemsthatenablee-commerceactivitiestogoonwithinindividualorganizations1-7Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall•intranetAninternalcorporateorgovernmentnetworkthatusesInternettools,suchasWebbrowsers,andInternetprotocols•extranetAnetworkthatusestheInternettolinkmultipleintranets1-8Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall•ANECFRAMEWORK–FivesupportareasforECapplications•People•Publicpolicy•Marketingandadvertisement•Supportservices•Businesspartnerships1-9Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall1-10Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall•ECISCLASSIFIEDBYTHENATUREANDDIRECTIONOFTRANSACTIONSANDINTERACTIONS–business-to-business(B2B)E-commercemodelinwhichalloftheparticipantsarebusinessesorotherorganizations–business-to-consumer(B2C)E-commercemodelinwhichbusinessesselltoindividualshoppers–e-tailingOnlineretailing,usuallyB2C1-11Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall–business-to-business-to-consumer(B2B2C)E-commercemodelinwhichabusinessprovidessomeproductorservicetoaclientbusinessthatmaintainsitsowncustomers–consumer-to-business(C2B)E-commercemodelinwhichindividualsusetheInternettosellproductsorservicestoorganizationsorindividualswhoseeksellerstobidonproductsorservicestheyneed1-12Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall–intrabusinessECE-commercecategorythatincludesallinternalorganizationalactivitiesthatinvolvetheexchangeofgoods,services,orinformationamongvariousunitsandindividualsinanorganization–business-to-employees(B2E)E-commercemodelinwhichanorganizationdeliversservices,information,orproductstoitsindividualemployees1-13Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall–consumer-to-consumer(C2C)E-commercemodelinwhichconsumersselldirectlytootherconsumers–collaborativecommerce(c-commerce)E-commercemodelinwhichindividualsorgroupscommunicateorcollaborateonline1-14Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall–e-learningTheonlinedeliveryofinformationforpurposesoftrainingoreducation–e-governmentE-commercemodelinwhichagovernmententitybuysorprovidesgoods,services,orinformationfromortobusinessesorindividualcitizens1-15Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall•socialcomputingAnapproachaimedatmakingthehuman-computerinterfacemorenatural•Web2.0Thesecond-generationofInternet-basedservicesthatletpeoplecollaborateandshareinformationonlineinnewways,suchassocialnetworkingsites,wikis,communicationtools,andfolksonomies1-16Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall•socialnetworkAcategoryofInternetapplicationsthathelpconnectfriends,businesspartners,orindividualswithspecificinterestsbyprovidingfreeservicessuchasphotopresentations,e-mail,blogging,andsoonusingavarietyoftools1-17Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall1-18Copyright©2010PearsonEducation,Inc.PublishingasPrenticeHall–socialnetworkservice(SNS)Aservicethatbuildsonlinecommunitiesbyprovidinganonlinespaceforpeopletobuildfreehomepagesandthatprovidesbasic