包容性设计的商业案例

1TheBusinessCaseforInclusiveDesign12Theworldinnumbers6.6BillionGlobalPopulation49.6:50.4Gender6912‘Live’Languages2050–2BillionGlobalover602050–4:1PotentialSupportRatio4Billion$4orlessincomeperday1in4PoorLiteracy1in3GSMMobilePhone1BillionPeopleliveinslums2007Theyearwhenmorepeopleliveinurbanthanruralareas600+MillionPeoplewithdisabilities3LookingattheUK60MillionPopulation47+HalfAdults10MillionDisabled8.5MillionArthritis9MillionHearingImpairment2MillionVisualImpairment11MillionChildren14MillionGrandparents1in10LeftHanded8%Men0.4%WomenColourBlind3.4MillionAsthma1.5MillionDiabetes4Itisnormaltobedifferent5TheBritishStandardsInstitute(2005)definesinclusivedesignas:“Thedesignofmainstreamproductsand/orservicesthatareaccessibleto,andusableby,asmanypeopleasreasonablypossible,onaglobalbasis,inawidevarietyofsituationsandtothegreatestextentpossiblewithouttheneedforspecialadaptationorspecialiseddesign.”InclusivedesignisaresponsetodiversityInclusivedesigndoesnot•Implythatoneproductfitsall•Replacetheneedforspecialistproductsandservices•Onlydesignproductsforaparticularcapabilityloss6OnlyasmallproportionofusersfindproductseasytouseProductExperience7OnlyasmallproportionofusersfindproductseasytouseProductExperience8OnlyasmallproportionofusersfindproductseasytouseProductExperience9OnlyasmallproportionofusersfindproductseasytouseProductExperience“2outof3Americansreporthavinglostinterestinatechnologyproductsbecauseitseemedtoocomplextosetuporoperate.”-PhilipsIndex(2004)10FeaturitisInMicrosoftWord1.0therewereabout100features.Word2003hasover1500Only13%ofthepublicbelievesthatingeneraltechnologyproductsare“easytouse”PhillipsIndexStudy20049outof10featuresthatcustomerswantedaddedtoOfficewerealreadyintheprogram.Theysimplydon'tknowit'sthereChrisCapossela,MicrosoftVP11Designcanimproveproductexperience12Thefuture’sbright,thefuture’sgreyBy20502BillionIn2005673MillionIn1950therewere200Millionover65’sworldwide13ThechangingworldPotentialSupportRatio(PSR)istheratioofthenumberof15-64yearoldswhocouldsupportoneperson65+In1950thePSRwas12:114In2000thePSRwas9:1Thechangingworld15In2050thePSRwillbe4:1Thechangingworld16In2050forthedevelopedworlditwillbe2:1Thechangingworld17TheimpactofageHowmanypeoplehavelessthan“Fullability”?Source:1996/97Disabilityfollow-upsurvey18TheimpactofageMoneytospendandtimetospenditSource:1996Familyexpendituresurvey19Canyouaffordnotto?Source:MynottCetal(1994)DesignstageDetaildesignToolingTestingPost-release110100100010000RelativecostofchangeConcept20Inclusivedesigncanbecommerciallysuccessful21Insummary122Itisnormaltobedifferent23ProductExperienceInclusivedesign=Betterdesign24Betterdesign=Goodbusiness