201111201111OverseasEnglish、,(,2005)::;:;:。,、、,,,。,,。。,,。1。,Halliday1978《》“”(Halliday,1978:123)。,。。Halliday:(field)、(tenor)(mode)。。“”,;“”,;“”,,。,,,。,,,。,。,,;,,、、,,。。、、。,,,。,,。,。2Halliday,,、,(、)。,,。,。,,,、。2.1,:2011-08-02:2011-08-26:(1981-),,,,,,。(,523808):、。,,。:,,,。:;;:H315.9:A:1009-5039(2011)11-0173-02TranslationofEnglishInstructionofCommercefromthePerspectiveofRegisterTheoryHUQun(AppliedForeignLanguageDepartment,DongguanPolytechnic,Dongguan523808,China)Abstract:ThispaperattemptstoinvestigatethecontextualcharacteristicsofEnglishinstructionofcommerceanditstranslationwithinthetheoreticalframeworkofSystemicFunctionalGrammar.ThetentativeconclusionisthatwhentranslatinganEnglishinstructionofcom-merce,thetranslatorshouldtrytoretainthesourcecontextualfeaturessoastoproduceatranslationversionthatiscontextuallyequivalentwiththesourcetext.Keywords:registertheory;instructionofcommerce;contextualfeaturesISSN1009-5039OverseasEnglishzwwh@overseaen.com。,、,:efficientlycleansandnourishesthehair-lineandhairbody();improvethequalityofhairandmakethehairofpliancyandlightness(,);removesmake-up,cleansesskinthoroughandeliminatesallskinimpuritiesforanimpecca-blycleanskin(,,)。。(transitivity),、“”。,,。()::1)…improvethequalityofhair,andmakesthehairofpli-ancyandlightness……,…()2)…removesmake-up,cleansesskinthoroughandelimi-natesallskinimpurities……,,,…()3)…enlightensthecomplexiondayafterday……,…():4)…thefragranceispureandthepropertyismoderate.…(),()。()2.2,、。。,,。。(mood)(modality)。,,。,,。,。。。,,,。,“can”、“will”,“”、“”。:5)…canimprovethequalityofhair………()6)…WHITEPERFECTFacialFormwillhelptoclearoffexcessdeadcellsatskin’ssurfaceforabrighterandluminousskin.…,,。()2.3(channel)(medi-um),,。,。,、。,,,:2.3.11)Itcanimprovethequalityofhair,andmakesthehairofpliancyandlightness.(),()2)…enricheswithpowerfulMelano-block…()Melanoblock()(),;,,,。,,,。2.3.2。,;,。(①;②;③);,。;()。,:,。3。、。,,,。:[1]HallidayMAK.AnIntroductiontoFunctionalGrammar[M].London:EdwardArnold,2000.[2]HallidayMAK.LanguageasSocialSemiotic[M].London:Ed-wardArnold,1978.[3]MundayJ.IntroducingTranslationStudies:TheoriesandAp-plications[M].London:Routledge,2001.[4]ThomapsonG.IntroducingFunctionalGrammar[M].Beijing:ForeignLanguageTeachingandResearchPress,2000.[5].[J].,2005(12).:LukeOliveNourishingShampooContainsvirginliveoilessenceandnaturalmoisturizingnourishingingredientoftheMediterraneanSea.Efficientlycleansandnourishesthehairlineandhairbody.Itcanimprovethequalityofhair,andmakesthehairofpliancyandlightness.Purenaturalformulation,thefragranceispureandthepropertyismoderate,andnoharmtothehairquality.Suitableforanytypesofhairquality.UseDirection:Takeproperquantitiestosmearonthewethair,gentlymassageit,andthenwashitwithfreshwater.(184)174OverseasEnglish201111201111(174)WorkingwiththeLUKEolivenourishinghaircoreconditioner,theneffectwillbebetter.Caution:Avoidcontactingwiththeeyes.Pleaseflushwithfreshwaterimmediatelyifsplashingintoeyesinadvertently.StorageProcedures:Storeitinthecoolanddryplace,awayfromthedirectradiationofthesunlight.,,,。,,,,。,,,。,。:。,。:,。WHITEPERFECTFacialForm------Cleansesskinperfectlyfromimpurities:WHITEPERFECTFacialFoaminstantlyremovesmake-up,cleansesskinthoroughandeliminatesallskinimpuritiesforanimpeccablycleanskin.------ContributestoacompleteWhiteningeffectiveness:Improvingskinfairnessstartswithawellcleanedskin:en-richeswithpowerfulMelano-block,whichhasaprovenactiononmelaninsynthesis,WHITEPERFECTFacialFormcleansyourskinperfectly.------Enlightensthecomplexiondayafterday:WHITEPERFECTFacialFormwillhelptoclearoffexcessdeadcellsatskin'ssurfaceforabrighterandluminousskin.Results-Instantlycleanedfromimpurities,yourskinisperfectlypreparedforthewhiteningcare.-Dayafterday,freedfromthedullnessofexcesscells,yourskinlooksbrightened,translucent.ULTRA-SOFTTEXTUREThisinnovativesoftandmilktexturelathersabundantlyincontactwithwater,rinsesoffeasily,andleavesyourskinex-tremelysoftandcomfortably.1.:,,,。2.:Melanoblock()。3.;,,。“,,,,,,。:,,,。,‘shoppingfollower’。”[7],,,。4,“,,‘’(infinitetruth)。,,,、。”[8],。,,。,,。,,,,。,,,,。:[1].[M].:,2002.[2].[M].:,1980.[3].[M].:.1999.[4][5].[M].4.:,1997:320.[6].[M].:,2006:73.[7].“”[J].:,2010(5):67.[8].[M].:,2005:176.184