Business--Ethics-case-study

CaseStudyBusinessEthics（商业道德）GroupMembers:ProfessorChen,LittleHorse,FatCow,ThinChicken,LazyPigContentsSketch（小品）andquestionDiscussandinteraction(互动)CaseanalysisConclusionNow,pleasewatchasketch.SanluGroup(三鹿集团),abigChinesedairyfirm,ishavingameetingtodiscusshowtheycancutdownthecostofmilk.Question:WhatmistakedidSanluGroupmake?Whatis“businessethics”?Businessethics（道德）isasystemofacceptedbeliefsinbusiness,whichgovernstheconductorpeopleindoingbusinessbasedonthesocialmoralvalues.InteractionWhichisbusinessethicsdoyouthink?fairness公平honesty诚信corporation合作charity慈善politeness礼貌law-abiding遵纪守法awarenessofservice服务意识socialresponsibility社会责任CaseanalysisNegativecaseInMarch,China’slargestmeatprocessor,ShuanghuiGroup(双汇集团),apologizedtothepublicaftersomeofitsporkproductswerefoundtocontainclenbuterol(瘦肉精),anadditive（添加剂）thatstopspigsfromaccumulatingfatandispoisonoustohumans.PositivecaseWhenitcomestoGome,wewillthinkofitselectricappliancesnaturally.Asweknow,itseletricappliancesareveryfamous,whichsellpopularlyathomeandabroad.Gomeisthetoponeinthefieldofeletricalindustry.Anditssuccessfulprincipleistopursuetheperfectservice.Certainly,itsafter-salesservice(售后服务)ismorethansuccessfulandthoughtful,whichundoubtedlyincreasesthefameofGome.DiscussionIsbusinessethicsnecessaryintoday'ssociety?Conclusion1.Acompanyisnotonlytoearnmoney.Themostimportantthingistomeetconsumers’need.2.Acompanywithoutbusinessethicswilleasilyloseitsreputation,whichmeanstolosecustomers.3.Acompanycannotlivelongifitpursueprofitonly,butignorebusinessethics.EndingThankyouforyourlistening!HappyChildren’sDaytoeveryone!