海尔集团的SBU再造机制

12232002SBU200320031200350%10SBU4=SBUSBU5==SBUSBUSBU==23PDTProductiontoDoor3Book3:therelationsbetweenshipmentsmanagerandfreightmanager责SBU岗员兑现标1辆时货理杨2流时PTD计单货理杨3辆时货货理赵军1应卖卖库4辆时货理赵军1货时货理杨2错误货理赵军3不扫货理赵军1/兑现4货货理杨2应账5货损货理杨1货损货货理杨买单3不良2产不良货理赵军1/兑现6··78Abstract:Withtheeconomicglobalizationdeepeningandtheadventoftheera3C,thespeedyinnovationandtheabilityofmeetingcustomers’demandsrapidlybecomeimportantexpressionsoftheenterprises’corecompetitiveness.Basedontherecyclingprocesswithalinkofthemarketchain,HaierGroupimplementstheSBUrecyclingmechanism,andexploresinthetwoaspectsofimprovingthespeedandinnovation.So,whydoesHaierimplementtheSBUrecyclingmechanism?Howtooperateinpractice?WhatimpactsandeffectsdoesthisSBUrecyclingmechanismbringforenterprise’sbetterdevelopment?KeyWords:HaierGroupMarketChainSBUrecyclingmechanism9