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Whatcanweknowfromtheseads?Askformore.渴望无限。百事可乐Thetasteisgreat.味道好极了。雀巢咖啡Goodtothelastdrop.滴滴香浓,意犹未尽。麦斯威尔咖啡Intelligenceeverywhere.智慧演绎，无处不在。摩托罗拉手机TakeTOSHIBA,taketheworld.拥有东芝，拥有世界。东芝电子Whatcanweknowfromtheseads?Advertisementsareagoodwaytosell___________or___________.Theyarealsoagoodwaytomakepeople_________theneedsofothersandthedangersaroundthem.FreetalkproductsservicesawareofA.narrative(记叙文)B.novelC.expository(说明文)D.essay(散文)Whatisthewritinggenre(文体)ofthearticle?Fastreading1.WhatdoesPSAstandfor?2.WhatdoPSAsaimtodo?3.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?In1996.Publicserviceadvertisements.Theyaimtoteachusandhelpusleadbetterlives.T/F1Advertisementscanbefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladvertisementsarealtogetherinnocent.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.notonlyNotallPSAsCareful-reading2.TwomaintypesofadscommercialadsPublicserviceads(PSAs)Detailed-readingAnadvertisementprovidesinformationandusespersuasive_________andexciting________toencouragepeopleto___________orserviceor______anidea.languageimagesbuyaproductbelieveinCommercialadsPSAsexpense(费用)1.______freeofchargeaimToearn2.______To3.____________peoplevalidity(可信性)low4.______examplesBright-Teethfightsbadbreath!methodsusing5.________imagesand6.______________________languagechargedprofitsteach/educate/benefitYestolife,notodrugs.Knowledgechangeslife!etc.attractiveclever/exciting/creativehighDiscussthestructureofthetextWecanfindadsalmostwhereverwego.Wearesousedtothemthatweoftendonotrealizehowmanyweseeandhearinaday.ofadvertisementsintroductionWhatisanad?Doesanadtellthecompletetruth?PSASBody:andadscommercialpublicserviceWemustuseourintelligenceandnotbeaslavetothem.Conclusion:author’sopinions/suggestionsReadingStrategy:Thebasicformatofexpository(说明的)writing:Whenreading,payattentiontotheinformationthatcomesafteratopicsentence.Thisinformationusuallysupportstheidea.IntroductionofsubjectBody:supportingdetailsConclusionTake‘Publicserviceads’forexample(P3):Topicsentence:Supportingdetails:(1)(2)(3)Conclusion:PSAsusesomeofthesamemethods,buttheyaremadetoservethepublic.PSAsaimstoteachusandhelpusleadbetterlives.TherearealsoPSAsthatencouragepeopletosupportpublicserviceprojects,likeProjectHope.ThereareevenPSAstoteachpeoplehowtolivehealthylives.Alloftheseadsaremeanttobenefitthepublicandwecanlearnalotbyfollowingtheadvicetheygive.AnalyzeSummaryofthetext:PartE(1)dealingwith(2)comments(3)promote(4)fool(5)evenif(6)cheated(7)campaigns(8)benefitPossibleanswers:Retell广告使用文字和图片来说服人们购买一种产品或服务，或者接受某种观念。广告分为两种---商业广告和公益广告。广告百分百地讲真话吗？答案是否定的。我们应该对广告中使用的熟练方法保持清醒的认识。与商业广告不同，公益广告旨在教育并帮助我们过上更好的生活。我们应该接受这些广告给出的建议，因为我们可以学到很多东西。RetellAnadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.Therearemainlytwotypesofadvertisements---commercialadsandpublicserviceads.Doesanadvertisementtellpeoplethecompletetruth?Itendtogiveanegativeanswer,asaresultofwhich,weoughttobeawareoftheskilfulmethodsusedinadstotrytosellusthings.PublicserviceadsdifferfromcommercialadsinthatPSAsaimtoteachusandhelpusleadbetterlives.Soweshouldfollowthesuggestsgivenbytheseadsforwecanlearnalotfromthem.Discussion1.Trytothinkofancommercialadthatmakesyouwanttobuyitsproduct.2.Describeonepublicserviceadthatyoulikebest.Whatdidyoulearnfromit?Homework:1Underlinethedifficultlanguagepointsonyourbook.2FinishexerciseNo.173Recitewordstocampaign.