菲利普科特勒-市场营销第10版全套19个PPT

csanke002
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2020-06-04

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©2000PrenticeHallObjectivesCorporateanddivisionstrategicplaningBusinessunitplanningThemarketingprocessProductlevelplanningThemarketingplan©2000PrenticeHallMarket-OrientedStrategicPlanningObjectivesSkillsResourcesOpportunities©2000PrenticeHallMarket-OrientedStrategicPlanningObjectivesSkillsResourcesOpportunitiesProfitandGrowth©2000PrenticeHallCorporateHeadquartersPlanningDefinethecorporatemissionEstablishstrategicbusinessunits(SBUs)AssignresourcestoSBUsPlannewbusiness,downsizeolderbusinesses©2000PrenticeHallTheMarketingPlanExecutiveSummary&TableofContentsCurrentMarketingSituationOpportunity&IssueAnalysisObjectivesMarketingStrategyActionProgramsProjectedProfit-and-lossControls