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Unit10Unit10Unit10Watchthevideoandanswerthefollowingquestions.1.Whatwasthegirltalkingabout?2.Doyouoftenwearjeans?Howmuchdoyouknowaboutjeans?Pre-readingActivities-Audiovisualsupplement1AudiovisualsupplementCulturalinformationShewastalkingaboutthesisterhoodandapairofjeans.Open.Pre-readingActivities-Audiovisualsupplement2AudiovisualsupplementCulturalinformationVoiceover:ForaslongasIcouldremember,thefourofussharedeverything.Stories,secrets,laughter,brokenhearts.Sowhenwefoundapairofpantsthat,bysomemiracle,fiteachofusperfectly,wetookitonfaiththey’dcomeintoourlivesforareason.Thatsummerandthetwothatfollowed,thepantshadthemagicofkeepingustogether.Nomatterwheretheyfoundus.Theysawusthroughtimesoflove,timesofloss,andtimesofchange.Andthosemomentswhereyoufeelyourlifejustliftupandtakeoff.VideoScript1AudiovisualsupplementCulturalinformationWorkbanishesthosethreegreatevils:boredom,vice,andpoverty.—VoltaireQuoteCulturalinformation1AudiovisualsupplementCulturalinformationLevi’sLeviStrauss&Co.(LS&CO)isaprivatelyheldclothingcompanyknownworldwideforitsLevi’sbrandofdenimjeans.Itwasfoundedin1853whenLeviStrausscamefromButtenheim,Franconia(KingdomofBavaria)toSanFrancisco,Californiatoopenawestcoastbranchofhisbrothers’NewYorkdrygoodsbusiness.AlthoughtheCulturalinformation2AudiovisualsupplementCulturalinformationcompanybeganproducingdenimoverallsinthe1870s,modernjeanswerenotproduceduntilthe1920s.Thecompanybrieflyexperimented(inthe1970s)withemployeeownershipandapublicstocklisting,butremainsownedandcontrolledbydescendantsandrelativesofLeviStrauss’fournephews.1.Fromwhatperspectivedoesthetexttellthestoryofbluejeans?GlobalReading-MainideaTextanalysisStructuralanalysisThetexttellsthestoryofbluejeansmainlyfromtwoperspectives:howbluejeanscameintobeingandwhytheyarefavoredbyAmericansandhavebecomeasymbolofAmericanpopularculture.GlobalReading-MainideaTextanalysisStructuralanalysis2.WhyarejeansfavoredbyAmericansandhavethembecomeanAmericansymbol?BluejeanswerefavoredfirstofallbytheAmericanworkingclassintheearlydaysforitsdurabilityandtoughness;thentheybecamefavoredbyAmericansingeneral,becausetheyembodytheAmericanidealofequality.Theyarefavoredbybureaucratsandcowboys,bankersanddeadbeatsalike.Theydrawnodistinctionandrecognizenoclasses.Structuralanalysis1ParagraphsMainideaTheauthorpresentsthestatusofbluejeansinAmericaandintheworld.LevisStrauss,theinventorofbluejeans,isintroduced.ThispartisadetaileddescriptionofhowStraussmadehisfirstbluejeans.1.Basedonthetimephrasesfoundabove,dividethetextintopartsbycompletingthetable.TextanalysisStructuralanalysisIttellsofthegrowingbusinessandpopularityofthebluejeans.Ithighlightsthemeritsofbluejeans.12-34-567Structuralanalysis32.Whattypeofwritingisthetext?Andhowisthetextstructured?Thisisapieceofexpositorywriting.Theauthorrecountssomekeyfactsrelatedtotheinventionandpopularizationofbluejeansbyfollowingthechronologicalorder.TextanalysisStructuralanalysisTheJeaningofAmericaDetailedreading1DetailedreadingThisisthestoryofasturdyAmericansymbolwhichhasnowspreadthroughoutmostoftheworld.Thesymbolisnotthedollar.ItisnotevenCoca-Cola.Itisasimplepairofpantscalledbluejeans,andwhatthepantssymbolizeiswhatAlexisdeTocquevillecalled“amanlyandlegitimatepassionforequality…”Bluejeansarefavoredequallybybureaucratsandcowboys,bankersanddeadbeats,fashiondesignersandbeerdrinkers.Theydrawnodistinctionsandrecognizenoclasses:theyaremerelyAmerican.Yettheyaresoughtafteralmosteverywhereintheworld—includingRussia,whereauthoritiesrecentlybrokeupateenagedgangthatwassellingthemontheblackmarketfortwohundreddollarsapair.Theyhavebeenaroundforalongtime.Anditseemslikelythattheywilloutliveeventhenecktie.1CarinQuinnDetailedreading2-3ThisubiquitousAmericansymbolwastheinventionofaBavarian-bornJew.HisnamewasLeviStrauss.HewasborninBadOcheim,Germany,in1829,andduringtheEuropeanpoliticalturmoilof1848decidedtotakehischancesinNewYork,towhichhistwobrothersalreadyhademigrated.Uponarrival,Levissoonfoundthathistwobrothershadexaggeratedtheirtalesofaneasylifeinthelandofthemainchance.Theywerelandowners,theyhadtoldhim;instead,hefoundthempushingneedles,thread,pots,pans,ribbons,yarn,scissors,andbuttonstohousewives.Fortwoyearshewasalowlypeddler,haulingsome180poundsofsundriesdoor-to-doortoekeoutamarginalliving.WhenamarriedsisterinSanFranciscoofferedtopayhiswayWestin1850,hejumpedattheopportunity,takingwithhimboltsofcanvashehopedtosellfortenting.Detailedreading23Detailedreading4-54Itwasthewrongkindofcanvasforthatpurpose,butwhiletalkingwithaminer,helearnedthatpants—sturdypantsthatwouldstanduptotherigorsofthedigging—werealmostimpossibletofind.Opportunitybeckoned.Onthespot,Straussmeasuredtheman’sgirthandinseamwithapieceofstringand,forsixdollarsingolddust,hadthecanvastailoredintoapairofstiffbutruggedpants.Theminerwasdelightedwiththeresult.Wordgotaroundabout“thosepantsofLevi’s,”andStrausswasinbusiness.Thecompanyhasbeeninbusinesseversince.Detailedreading5WhenStraussranoutofcanvas,hewrotehistwobrotherstosendmore.Hereceivedinsteadatough,browncottonclothmadeinNimes,France—calledsergedeNimesandswif