MARKETING(R)EVOLUTION锐普PPT论坛转=Success锐普PPT论坛转=£$€锐普PPT论坛转•Personalisation•Country•MultipleLanguageSegmentsareusedtocreatehighlyrelevant,ROIproducingemailsTargeted&RelevantEmails锐普PPT论坛转•Mobileemail•SMS•Landingpages(web)•SocialForwardNowandtheFuture锐普PPT论坛转•IcelandairusedCoTweettocommunicatewithcustomersduringvolcaniceruption•Multi-Channelstrategyduringvolcaniccrisisincluded:•Comprehensive,frequentupdatesupdatesviaTwitter•NewslandingpagepublicisedthroughTwitter•Consciousdecisiontosendlessemailcommunication•RefrainfromutilisingothersocialnetworksAChangeofStrategy锐普PPT论坛转锐普PPT论坛转’tForgetto…Subscribers,Fans,&FollowersSeries