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GoodMorningTheworldbreakseveryone,andafterward,manyarestrongeratthebrokeplaces.生活总是让我们遍体鳞伤，但到后来，那些受伤的地方会变得更坚强。(海明威ErnestHemingway)ProjectDevelopinganadcampaignLead-inNowadays,peopleallovertheworlduseadstopromotepublicwelfare.Howtobuildanadcampaign?Readthearticleonpage18quickly.Matchthemainideaofeachparagraph.Fast-readingPara.1Para.2c.thedefinitionofanadcampaignd.thetargetaudienceandhowtodeterminethetargetaudiencePara.3Para.4a.whattheadcampaignsaysb.howtoreachthetargetaudienceReadthearticleagainandanswerthefollowingquestions.Payattentiontothestructureofthereadingpassage—introduction,examplesandfactsthatdeveloporsupporttheideaandconclusion.Detailed-reading1.Whatdoyouknowaboutanadcampaign?2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?3.Whydoyouneedtoresearchyouraudience?4.Whatisimportantwhenyouareplanninganadcampaign?1.Whatdoyouknowaboutanadcampaign?Anadcampaignisanorganizedprogrammeofadvertisementsusingvarioustypesofadstoreachaparticularaudience.2.Whatmustyoukeepinmindwhenyoustartasuccessfuladcampaign?Aclearaimandtargetaudience.3.Whydoyouneedtoresearchyouraudience?Becausetherightmessageneedstobecreatedfortherightpeople.4.Whatisimportantwhenyouareplanninganadcampaign?Itisimportanttotrytoappealtothewaytheaudiencewillreact.Readthesecondarticleonpage19andanswerthefollowingquestions:1.Whatisthesubjectofthisadcampaign?2.Whydotheybuildthisadcampaign?3.Whoisthetargetaudienceforthisadcampaign?4.Whatistheadcampaignaimedtodo?5.Whatisthesloganforthiscampaign?Answers.1.Whatisthesubjectofthisadcampaign?Anti-smoking.2.Whydotheybuildthisadcampaign?Becausetheproblemcostscountriesalotofmoneyandcausesgreatdamagetothewelfareofthepeople.3.Whoisthetargetaudienceforthisadcampaign?High-schoolteenagers.4.Whatistheadcampaignaimedtodo?Todiscourageyoungpeoplefromsmoking.5.Whatisthesloganforthiscampaign?Smokingkills!Workingroupsanddiscusswhathasimpressedyoumostafteryoureadthisadcampaign?1.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.figureout弄清楚，弄懂，计算出e.g.Ican’tfigureoutwhyheisabsent.我弄不明白他为什么缺席。Itdidn’ttakethechildrenlongtofigureoutthecorrectanswer.孩子们没有花很多时间就算出了正确的答案。2.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.determinev.确定，查明e.g.Shallwedeterminewhatwearegoingtodonext?我们来确定一下下一步该做什么吧?3.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.appealto有吸引力，引起兴趣e.g.Theprogrammeappealsespeciallytoyoungchildren.这个节目特别受小朋友欢迎。动词react的意思是“反应”。e.g.Iwonderhowtheyaregoingtoreacttomysuggestion.我不知道他们对我的提议会有什么反应。4.Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.getsomethingacross的意思是“将……表达清楚”。e.g.Johnhasawaytogethisopinionacrosswhileusingasfewwordsaspossible.约翰用最简短的语言将自己的观点表达清楚。5.Ifwecanconvinceyoungpeoplenottostart,theymightthemurgetheirparentsandotherpeopletogiveupsmoking,too.urgevt.敦促，力劝；竭力主张n.强烈的欲望，冲动e.g.Thereporturgedthatallchildrenbetaughttoswim.这份报告呼吁给所有的儿童教授游泳。Thesituationisdangerous,buttheUNisurgingcaution.局势岌岌可危，但联合国力主谨慎行事。Hehasanurgetobecomeafilmstar.他非常希望成为电影明星。FillintheblankswithproperwordsaccordingtotheinitialsorChinese.1.Theorganization’st______wastodoubleitsmembership.2.Whenc_________,themuseumwillbeopentothepublic.3.Thesinger’svoicea______tomanyfans.argetompletedppeals4.Themembersdidn’tattendthemeetingforv______reasons.5.Teachersshoulddevelopnewa_________toteaching.6.Mymotherr______angrilytotheliesthatItoldher.pproacheseactedarious7.Itis__________(非常地)importantforustograspaforeignlanguage.8.Thepurposeofthefilmisonlytosatisfyits_________(观众).9.Manypoliticiansare_________(关心)withthegoodofthepeople.extremelyaudienceconcernedTranslatethefollowingsentencesintoEnglish.1.我不知道怎样传达你的信息。(get...across)Idon’tknowhowtogetyourmessageacross.2.该是你们去上学的时间了。(It’stime)It’stimeforyoutogotoschool./It’s(high)time(that)youwenttoschool.3.这座房子正是我们心中想着的。(have...inmind)Thishouseisexactlywhatwehaveinmind.4.我不喜欢你对待你母亲的方式。(theway)Idon’tliketheway(that/inwhich)youtreatyourmother.5.工人们正在组装一架模型飞机。(puttogether)Theworkersareputtingtogetheramodelplane.6.那个贪婪的人好像只在乎钱。(careabout)Theonlythingthegreedymanseemstocareaboutismoney.Homework•TodoPartsB1andB2onPage91inWorkbook.•TodoPartsD1andD2onPage93inWorkbook.