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ProjectDevelopinganadcampaignTwomaintypesofadvertisements?commercialadsPSAsLeadineducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfareadvertiseproductsorserviceAnadcampaign?Howdoyoubuildanadcampaign?MatchthemainideaofeachparagraphPara.1Para.2Para.3Para.4WhatanadcampaignmeansHowyoudeterminethetargetaudienceWhattheadcampaignsaysHowyoureachthetargetaudienceAudienceContenttopic,campaigngoal,logo,slogan…Definition/MeaningWaysCareful-readingAclearaimandtargetaudience.1.Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?(Para.1):2.Whydoyouneedtoresearchyouraudience?(Para2)3.Whatisimportantwhenyouareplanninganadcampaign?(Para3)4.Whatshouldyouradvertisingcampaignbebasedon?(Para4)Becausetherightmessageneedstobecreatedfortherightpeople.Itisimportanttotrytoappealtothewaytheaudiencewillreact.Mainlyonthetargetaudienceandwhichkindsofadsreachthatparticulargroupbest.Anti-smokingadcampaignOutline•Topic:•Targetaudience:•Slogan:Anti-smokinghigh-schoolteenagersSmokingkills!Outline•Reasons:death;；awasteofmoney;topeople'swelfare•Aim:••Media:posters;•Hope:diseases&cancerstodiscourageyoungpeoplefromsmokingwebsite;schoolmagazine;essaycompetitiontorealizethedangersofsmokingandsaynodamageOutline•Topic:•Reasons:death;；awasteofmoney;topeople'swelfare•Targetaudience:•Aim:•Media:posters;•Slogan:•Hope:Anti-smokinghigh-schoolteenagersSmokingkills!diseases&cancerstodiscourageyoungpeoplefromsmokingwebsite;schoolmagazine;essaycompetitiontorealizethedangersofsmokingandsaynodamageTrueorFalse1.Teenagestudentsthinkthatsmokingissomethingenjoyable.T2.Asiahasthelargestnumberofsmokersintheworld.F3.Itseemsthatyoungpeopledon’tcareabouttheirhealthandfuture.F4.Ananti-smokingcampaignmayresultinteenagers’parentsstoppingsmoking.T•1.各种各样•2.记住,牢记于心•3.想出,弄明白,计算出•4.doalittleresearch•5.使...做...•使...一直做•使...被做•6.提前•7.It’stimetodosth•8.迎合,吸引•9.搜集信息•10.对...关心•11.影响某人的生活•12传达•13.依靠,依赖1.variouskindsof=allkindsof2.have/keepsth/sbinmind3.figureout4.做研究5.getsbtodogetsbdoinggetsthdone6.inadvance7.到了该做...的时候了8.appealto9.gatherinformation10.beconcernedwith11.affectone’slife12.getsthacross13.dependonPassage1:•1.对……造成损害•2.劝阻……做某事•3.对……担心；关心在乎•与…有关系(或有牵连)•4.说服某人做某事•5.敦促某人做某事•6.为某人提供某物•7.告知某人某事•8.警醒某人•9.与……有关•10.太快，很快地1.cause/dodamageto2.discouragesbfromdoingsth.3.beconcernedaboutbeconcernedwith4.convincesbnottodo5.urgesbtodo6.providesbwithsth/providesth.forsb7.informsb.about/ofsth.8.shocksbintodoingsth.9.berelatedto10.alltoosoonPassage2: