marketing-plan

TheMarketingPlanforForgettingLovePotionMadebythefirstgroup.Groupmembersare:1.HuangFeng(2009120512)2.ZouXue(2009120555)3.XiaoYourong(2009120539)4.QingYanyu(2009120524)5.LiJiabei(2009120516)MarketanalysisTargetmarket:Accordingtothecharacteristicofourpaoducts,wewillsellittothethesepeople:Feature:feelinghurtAge:minorswhowereallowedbyguardianandadultsIncomelevel:middleandhighincomeAreas:Coastalareas、Bigcities、DenselypopulatedcityCompetitors:A:ThepsychologicalconsultationserviceagenciesB:BooksofpsychologicaltreatmentThecomparisonofstrengthsandweaknessesA:forgettinglovepotionStrengths:high-techPatentHerbaldrugsandWithoutsideeffectsShorttreatmenttimeandQuickeffectPermanentConvenienttobuyLowpriceWeaknesses:HighcostsDependenceLostmomoriesforeverPricingstrategy:1000RMB/10MLB:ThepsychologicalconsultationserviceagenciesStrengths:HumanizedSolvethefundamentalproblemsEnhancepsychologicalabilityLowcostsWeaknesses:HighpricesLongtreatmenttimeandEffectiveslowActivetreatmentRichlifeexperiencePricingstrategy:150RMB/h2h/pertime5times/pertreatmentC:BooksofpsychologicaltreatmentStrengths:cheapConvenientWeakesses:PooreffectPricingstrategy:20—30RMB/perbookProductA.DescriptionName:forgettinglovewaterComposition:Nepenthes\Dewdrop\TianshansnowlotusPackaging:Whitetransparentteardrop-shapedglassbottleCharacter:Pinkliquid（love）\Greenliquid（family）\Yellowliquid（friendship）Attendingfunctions：lightenthefeelingsofpainUsage：OralAdversereaction：havenoImpressionoftheoneheusedtobefamiliarB.Comparisona.Advantages:Itworkseffectivelyandefficiently.Itcanhelptosavemoneybecauseofit'srelativelowerpricewhencomparedwithpsychologicaltreatmentandbooks.Thematerialofitisherbandit'swithoutsideeffect.b.Disadvantages:Itwillsweepthememoryinhismindabouttheonewhousedtobefamiliarwith.It'seasytobecomedependentonit.Pricesaleprice:1000yuanRMB(onebottle).cost:300yuanRMBeverydrop.componentofcost:Nepenthes、Dewdrop、Tianshansnowlotusect.thecomparablepriceofthecompetitors:thepriceofthepsychologytreatment:150yuanRMBperhour，and2hourseverytime.thepriceoftherelativebooks:30yuanRMBonebookPlace1.oninternet(1).BtoC:website.(2).BtoB:operateashopatTmall,360buy,amazonanddangdangandsoon.Advantages:thetrendisahotspot,whichwillbemanypotentialcustomers.thecostislowerandthepricealsoislower.Disadvantages:peoplecannotattachtheproduct,soourproduct’sreliabilitymaybegivenadiscount.2.store(1)inprofessionaldrugstore(2)insupermarketanddepartmentstore(3)inexclusiveshopAdvantages:aflowofpeopleishigh;customercanattachtheproducttorisetheirinterestandtrust;theywillhaveavividimagetoourproduct.Disadvantages:thecostwillbeveryhigh.Wefocusontheseareas:Beijing,ShanghaiandGuangzhou.Thereasons:theseareashaveabettereconomics,sopeopleattherehaveahighpressureandhaveahighlevelofconsumption.Thatisabigmarket.3.abroadmarketAdvantages:haveabetterbrand;makebiggermarketDisadvantages:weneedtosearchasuitableagent,whichisalittletroubleandmayhaveahighrisk.Andthecostwillrisemuch.PromotionWhatwewanttosayaboutthisproduct?GetridofthepainbecauseofemotionsHaveagoodeffectWorkquicklySpendlesstimeandmoneyWewillusethefollowingpromotionsources:1.printmediaThebigposter(usingthebusstation,subwaystation,railwaystation,airportandotherplaceinsideandoutsidesettingswhichhasasuperlargeflowofpeople，displaytheposter)Magazines(displayouradvertisementsonthemagzinesaboutbusiness,market,medicine,clothingandcosmetic,entertainment,etc.),Brochure(distributethematthecenterofthecity2.televisionandinternet(askstartobecomespokesmanandtakeadwhichwecanruntheadtargetedthroughtelevisionandinternet)3.duringfestivalandholiday(postpromotionadvertisement)4.contractconsumers(dosomepublicrelationshipactivitiesifproperlytoincreasethecommunicationwithourcustomers)DevelopMarketingBudgetitemsCost:(RMB)advertisement500，000poster1，000magazine5，000brochure3，000television500，000internet10,000promotion5,000Channelstoexpand50,000total1074000