联想并购IBMPC文化整合研究

’™‘‘“’/–///JOURNALOFHEBEINORMALUNIVERSITY/PhilosophyandSocialSciencesEdition/®Ï֎’™¶Ï̎“’®ÏŽ–:2009O03O20:(1963O),,,IBMPC(,071002):,IBMPC,IBM,,IBM,,:;;:G203:A:1000O5587(2009)06O0149O0520,,,,IBMPC,IBMPC,IBMPC200551,13,IBMPC,130PC[1],,,:()IBM,IBM80,,1981812,IBM5150,,IBM2080,IBMPC,IBMIT,PC,IBM,IBM,,,,,,,,,,,IBM,IBM,IBM,,,,,,,,(),IBMIBM20,IBM,:,;,;IBM,,,;,,,,IBM,,IBM,,IBM,,,,,[2]IBM,,,,,,,IBM,,,IBMIBM,,IBM,,,,,,,,,()IBM,IBM,IBM,,,,,,,,,,IBM,,,,,IBM,,,,IBMIBM,,,IBM10000,200,11000,IBM10000,,200()IBMPC,IBMPC05110000,10,11000,,,,IBM,,IBM,,IBM,,,,IBM,,,,IBM,,,1939,IBM,19,IBM,IBM,IBM[3],IBM,IBM,,IBM,,,,IBM,,,,199331,IBM,,,,IBM,,IBM,,(),,,IBM,,,PC(),,IBMPC,IBM,PC,IBMPC,IBM,,,,,,IBMTCLLGCEO,[4]IBMPC,,,,,,IBMIBM,,IBM,IBM,IBMIBM,,,,,,,,,,,,151,,,(),,,,,,IBM,,,:(),,IBM,IBM,,,,,,,,,,IBM,IBM,,IBM,,()IBMPC,,,,,,,PC,:(),,,,,,,,,,()IBM,,,,,,,IBMPC,,,,()IBM,,,,,,,,251;,,,,,,:[1].IBMPC[N].,2005-08-04.[2].IBM[J].[N].2005,(11).[3],.IBM[J].,2006,(28).[4].:[N].,2005-10-22.Lenovo’smergingofIBMandculturalintegrationDENGPei2ran(SchoolofEconomics,HebeiUniversity,Baoding,Hebei071002,China)Abstract:IncreasingnumberofChineseenterprisesmergeinternationalbusinesses,anditisanimpor2tantobjectiveforChinesecompaniestostudycross2culturalintegration.ThispaperdemonstratesacasestudyofLenovo’smergingofpersonalcomputerdepartmentoftheIBM,andproposesconceptsofmanage2ment,marketing,andvalueswithamodelofreservationanti2mergingmelting,wherebyman2orientedharmonyandtoleranceareblended.Keywords:culturaldifference;integrationmode;strategy[]351