2ThomasKochan&JoelCutcher-GershenfeldFord,HewlettPackard,MITSloanFellows,MITSustainabilityConsortium21••–––••20—•1930-60s-•1960s•1970s•1980s“”•1990s•1990s••—ISO14000•9/11••••DEBORAHZEMKEDIRECTOR,CORPORATEGOVERNANCEDZEMKE@FORD.COMFebruary19,2002++++++=FOord=Ford———2020DeborahZemke.—……DeborahZemke.DeborahZemke.1999“SUV……SUV……”1999“–SUV……–SUV……–SUV”•83%•3533•“”.CARMA•10%•10%40%“7080”•“RalphNader”•“”•“”•“”•“”--—””“7080”HEV2010290•1010%•“”Honda,VW•1.6%•201045*281•“……SUV”•“”ReverendDanSmithHancock2001720—••••••GUGGHGGUGGHG••••••DEBORAHZEMKEDIRECTOR,CORPORATEGOVERNANCEDZEMKE@FORD.COMFebruary19,20022HilaryBradbury,JohnCarroll,MIT(jcarroll@mit.edu)JohnEhrenfeld,MITPeterSenge,MIT•12Shell,Nike,DTE,Xerox••••1•2•1/•“”“”•••“”•••••“”••“”••––––––•••Greenlease••••“”GreeLease•••••“”•••••GreenLeaseHPHPHP“”CarlyFiorina,CEO,Hewlett-PackardCompanyHP1991-1992-HP1997-HP1999-HP2000-HP2001-HP2001-HPHPHP•HP——••••…HPDeskJet“”—“”“”“”—•••HP1234567•5•–•–••—McGregor•“”––—––