Unit5InsideadvertisingPeriod1WarmingUpPre

Unit5InsideadvertisingPeriod1WarmingUp，Pre­reading&Reading同步精练（人教版选修9，课标通用）时间：45分钟Ⅰ.介、副词填空1.Doyouknowhowmanyadvertisementsyouareexposed________inyourdailylife?2．________somanymessagesfromadvertisersfillingourdailylives,itisimportanttounderstandhowadvertisementswork.3．Theirmoneywouldbewastedifthemessagedidn'treachitstargetaudience，________otherwordsthepeopletheadvertisementintendstopersuade.4．Researchersfindoutasmuchaspossibleaboutthoseinthetargetgroup,suchastheirlikesanddislikes,andhowtheproductwouldfit________theirlives.5．Itappeals________people'sdesireto“fitin”andbepartofthegroup.6．Youhavetobeabigcorporation________abigbudgettoaffordtelevisionads.7．Advertisementsinnewspapers，________theotherhand,aremuchcheaper.8．However,itwouldbenouseadvertisingproductsonradioiftheadrelies________visualeffects.9．Televisionadvertsaregreatforgeneratingemotionalresponses________aproduct,butmagazinesandnewspaperscangivemoredetail.10．Forexample,nomatterhowgoodanadforacarstereosystemis,peoplewhodon'towncarsareunlikelytorun________andbuyone.答案1.to2.With3.in4.into5.to6.with7.on8．on9.to10.outⅡ.单词拼写1.Thisinformationthenformstheb________fordecisionsaboutwhattypeofadvertisingtechniquestousewiththisgroup.2．Someadverts,liketheenvironmentalprotectionadvertisementbelow,appealtoourconscienceorourdesiretobew________citizens.3．Itwasjustac________remark－Iwasn'tserious.4．Atthemeeting，theproposalhasg________alotofinterest.5．Hisc________troubledhimafterhetookthemoney.6．I'llkeepyoui________.7．Thenewsisoftenheard________(广播)overtheradio.8．Hehashadno________(回应)tomyletter.9．Don'tachievespeedatthe________(代价)ofaccuracy.10．Mindlessviolence________(成为特色)intoomanytelevisionprograms.答案1.basis2.worthy3.casual4.generated5.conscience6.informed7.broadcast/broadcasted8.response9．expense10.featuresⅢ.翻译与仿写1.However,itwouldbenouseadvertisingproductsonradioiftheadreliesonvisualeffects.翻译：__________________________________________________________________仿写：我认为继续下去没有用处。__________________________________________________________________2.Howevergoodanadvertisementis,peopleareunlikelytobepersuadediftheproductisunsuitableforthem.翻译：__________________________________________________________________仿写：无论多难我都要解决这一问题。__________________________________________________________________3.Withsomanymessagesfromadvertisersfillingourdailylives,itisimportanttounderstandhowadvertisementswork.翻译：__________________________________________________________________仿写：有许多问题要解决，总统的日子会不好过。__________________________________________________________________4.Committeemembersrecentlyappointedmetheirchairmanandhaveaskedmetotellyouhowmuchweallappreciateyourdonation.翻译：__________________________________________________________________仿写：我们指定我们的教室为晚会会场。__________________________________________________________________5.Weconsideryourofferofhelptobealifesaverformanyofthesepoorchildrenandcannotthankyouenough.翻译：__________________________________________________________________仿写：你的话使我如释重负。让我怎么感谢你好呢？__________________________________________________________________答案1.但是如果一则广告要依靠视觉效果，那么它在收音机里播出就毫无意义。Idon'tthinkit'sanyusegoinganyfurther.2.一则广告无论制作得多好，如果产品不合适，也不可能使人信服。Iwillworkouttheproblem,howeverdifficultitis.3.我们的日常生活中充满了众多的广告信息，可见了解广告如何发挥作用是很重要的事情。Withmanyproblemstosettle,thepresidentwillhaveahardtime.4.委员会最近任命我为主席，并让我代为转达我们对您慷慨捐赠的感激之情。Weappointedourclassroomastheplacefortheparty.5.我们认为您的捐赠对这些穷苦孩子是及时雨，真是不知如何表达我们的感谢。Yourwordshavetakenaburdenoffmymind.HowcanIthankyouenough?Ⅳ.语篇填词Anadvertisementisamessageoranannouncementthat__1__orinfluencespeople.Wecanknowmanymessagesfrom__2__onbusesand__3__，ontrainsandintrainstationsandsoon.Advertsarenotonlymadeorpaidforbybusiness，butalsoby__4__，organizationsand__5__thatwishtoinformoreducatethepublic.Advertisersmustidentifytheir__6__audienceandfindouttheproductwould__7__theirlives.Thead__8__people'sdesiretofitinandbepartofthegroup.Advertisersmustalsoconsiderwhichmediaaremost__9__fortheirproductandwhichtheirtargetgroupismostlikelytoseeorhear.Wouldreallygoodadvertisingpersuadeyoutobuyproductsandservicesyouarenotinterestedinor__10__？答案1.informs2.adverts3.billboards4.individuals5．associations6.target7.fitinto8.appealsto9.appropriate10.havenouseforⅤ.单项填空1.—Whichteamis________towintherace?—Inmyopinion，itis________forourteamtowin.A．probable；likelyB．possible；probableC．possible；likelyD．likely；possible解析whichteam作主语，只能选用likely。第二个空为It'spossibleforsbtodosth句型。答案D2．Parents________muchimportancetoeducation.Theywilldotheirbesttogivetheirchildrenthatpricelessgift.A．attachB．payC．linkD．apply解析句意：父母认为教育很重要。他们会尽全力给他们的孩子那份无价的礼物。考查动词短语搭配。attachmuchimportanceto...认为……很重要；link...to...把……与……联系起来；apply...to运用，应用。答案A3．Asanewgraduate，hedoesn'tknow________ittakestostartabusinesshere.A．howB．whatC．whenD．which解析考查名词性从句。句意：刚刚毕业，他不知道在这里开公司需要些什么。根据句子结构可知动词take缺少宾语；what在名词性从句中可作主语、表语、宾语。故B项正确。答案B4．Ihavetoldyouthetruth，________Ikeeprepeatingit?A．MustB．CanC．MayD．Will解析句意：我已经告诉你实情了。非要我一遍遍重复吗？考查情态动词。must表示对方的行为使说话人不满或懊恼，意为“偏要”。can，may用在句首表请求或疑问。答案A5．Dina，________formonthstofindajobasawaitress，finallyto