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UnitFourTradeFairsandExhibitionsPartITextA1PartIIAppliedWriting2PartIIITextB3PartIVReadingSkills4Pre-readingActivitiesReadingoftheTextGrammarReviewTask1Task2Task4ComprehensionTask1Task2VocabularyTranslationTask3Task4Task5SyndicateActivitiesTask6Task7Task3Task1Task2ComprehensiveExercisesPartITextAMiniTextBackgroundInformationTextAHomePre-readingActivitiesWorkinpairs.Lookatthefollowingpicturesandthendiscusswithyourpartnerthequestionsbelow.Task1Back1.Whatproductsaredisplayedinthepicturesabove?Aretheyattradefairs?2.Whatdoyouknowatradefairis?Pre-readingActivitiesTask1Theyareclothesandelectricappliance.Theyareattradefairs.Atradefairisalargeeventatwhichcompaniesshowtheirproductsorservicesinordertosellthem.BackPre-readingActivities3.Doyouknowanylargeexhibitioncenterintheworld?Yes.Therearemanylargeexhibitioncentersintheworld.HannoverMesse(德国汉诺威会展中心)isthelargestexhibitioncenterforindustrialtechnology.Itcoversanareaof451,260m².CantonFairComplex(广交会会展中心)isthesecondlargest,withthetotalconstructionareaof395000m².MesseFrankfurt(德国法兰克福会展中心)isalsooneoftheworld’slargesttradefairorganizerswithitsownexhibitiongrounds.Everyyear,itrunsmorethan120exhibitionsandtradefairs,attractingmore65,000exhibitorsand3,000,000visitors.BackPre-readingActivities4.Whydomanypeoplevisittradefairsorexhibitions?5.Whydocompaniesparticipateintradefairs?Peoplevisitthemfordifferentpurposes.Somepeoplewanttolookforproductsfortheirbusinessorfortheirownuse;manymorepeoplegothereoutofcuriosity.Theywanttopromotetheirproductsorservicesandattracttheirbuyers.BackPre-readingActivities6.Whatpreparationshouldacompanymakeifitistoparticipateinatradefair?Designingposters,handoutsandinformationbrochures,andinvitingtheclientstothefair.BackPre-readingActivitiesTask2ReadthefollowingMiniTextandfindthewordsorexpressionsthatmatchthecontextmeaninggiven.a)____________:clothingb)____________:electronicgoods,suchasCDplayers,televisions,etc.c)____________:exhibition,showd)____________:involvingtwogroupsorcountriese)____________:aparticularperiodoftimef)____________:apieceofequipment,especiallyelectricalequipment,usedinpeople’shomesgarmentelectronicsfairbilateralphaseapplianceBackPre-readingActivitiesMiniTextCantonFairCantonFairisoneoftheoldestandlargestcomprehensivetradeeventsinChina.ItisofficiallyknownastheChinaImportandExportFair(CantonFairforshort).Heldinspringandautumneachyear,CantonFairprovidesanexcellentplatformfordevelopingnewbusinesscontactsaswellastostimulatenetworkingamongvariousforeigntradecorporations.TheaimofthetradefairistodeveloptradebetweenChineseandtheoverseastradecompaniestoencouragebilateraleconomicandtraderelations.BackPre-readingActivitiesBackPre-readingActivitiesTask3WorkwithyourpartnerandanswerthefollowingquestionsaccordingtotheMiniText.PairWork1.InwhichseasonsdoesCantonFairtakeplaceeachyear?2.What’stheaimofCantonFair?Inspringandautumn.ItistodeveloptradebetweenChineseandtheoverseastradecompanies.Back3.HowmanyphasesaretherefortheautumnCantonFair?4.Howmanydaysdoeseachphaselast?5.Ifyouareinterestedingarments,whenshouldyougotovisittheFair?Therearethree.Pre-readingActivitiesEachphaselastsfor5days.YoucangofromOct.31toNov.4.BackPre-readingActivitiesTask4ContextCluesFillintheblanksinthefollowingsummaryofTextAwithwordsgiveninthebox.curiousmediashowcaseprospectsattendees’boostBackReadingoftheTextHowCompaniesBenefitfromTradeShowsTextAHowCompaniesBenefitfromTradeShowsPara.1Tradeshowshavealwaysattractedcuriouscrowds,that’swhatthey’refor.Alargenumberoftradeshowsareorganizedthroughouttheyearandyoucanoftenhearaboutthemthroughthemedia,inyourlocalnewspaper,onTVorthroughtheInternet.Back1TextAPara.2Exhibitorsusuallytrytopresentalargeproportionoftheirrangeofproductsorservicesatthesetradeshows,gainingintwoways.Thefirstgainisthroughadvertisingandbrandpromotion.Agoodportionofthetargetaudiencelearnsaboutnewproductstobelaunched.Thesecondgainisthroughthedirectsalesthathappenatthesetradeshows.Alargenumberofenthusiasticbuyersdirectlypurchasenewproducts.Thisisbecausetheygetagooddiscountduringthecourseofsuchbusinessevents.Back23TextAPara.3Exhibitingatatradeshowoffersyouoneofthebestwaystogetinfrontofmanycustomersandprospectsinarelativelyshortertime.Tradeshowsgiveanopportunitytoshowcaseacompany’slatestproductsorservicesandcreatethefirstmostimportantimpression,whichalsoreflectsthecompany’sbrandimage.Back45TextAPara.4Accordingtoamarketresearchstudy,91%ofrespondentsrankedtradeshowas“extremelyuseful”sourceforacquiringproductinformation.Also,almost50%oftherespondentshadboughtproductsorservicesfromtradeshows.Para.5Therearemanywaystoboostbusinessatatradeshow.Back67TextABePreparedfortheShowPara.6Thecompanyshouldplanbeforehandastowhattoofferattheexhibition.Designposters,handoutsandinformationbrochuresaccordingly.Allclientsshouldbeemailedinadvance,invitedtovisittheexhibition.8BackTextAAttractVisitors’AttentionPara.7Attendeesmayonlypassoncethroughyourbooth,sotrytomaximizetheattentionyouintendtoattractthem.Decoratetradeshowboothswithbright,colorfuldisplaysandbanners,tograbtheirattention.Thetradeshowdisp