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KFCcompanybelongstotheworld'slargestcateringgroup,withmorethanonehundredcountriesincludingdistributioninthearea,andnearlythreethousandchain.YumsglobalfoodgroupKFCrestaurantsPizzahutTacoBellGrouporganizationalchartHistoryandSignofKFC•Inrecognitionofhiscontributiontohishome,KentuckygavehimthehonorarytitleofColonelSanders.•ColonelSandersasuit,gray-hairedandbeardedimageofthegoathasbecameaninternationalbrand.•whichisthebestsymbolofKFC.KFC'svalues•Ourmission•Ourexpectation•Ourbelief•OurworkattitudeKFCenterprisecultureServiceandthepursuitofexcellenceAttentionandperfectservicequalityPositive,encouraging.“Restaurantmanagerfirst”Work,toexcellenceMainbusinessstrategyBecomemorebrandintegration,theleaderInarestaurant,letconsumercanenjoytwogourmetbrandandmorechoicesMainbusinessstrategydevelopmentModeofoperationFast-foodchainformIndustrializedproductionStandardizedproductsEmployeelocalizationRawmaterialsareimportedProvidecondimentandbeveragesupplierdirectlyFriedchickenburgerandfriesandin-storeprocessingAnewkindoffoodpermonthWiththecustomersatisfactionasthecentervaluechainmanagement•1、Obviously,thetargetmarket•2、cookingchickenexpert“•3、Customerasthecenterofmarketing•Objectives:bigger•InChinaandotherdevelopingcountriesistheincomeintheupperlevelofthepeople.1、Targetmarketpositioning:obviouslyPartitiontypeSevereconsumersModerateconsumersMildconsumersTimetoVisitonceeveryweekVisitamonthlyVisitonceeverysixmonthsInvestigationshowsthatcurrentlysevereconsumershaveoccupied30%~40%,whichconstitutethemaintargetmarket.Accordingtothetable:leadintoconsumersTable:targetmarketanalysiscustomergroup2、Productpositioning:cookingchickenexpert.3、Marketingpositioning:customerasthecentreKFCstorelocation：ThecenterofthecityGeneraltightgetlargestoresObjective:tobetterfortheconsumergroups.AvoidChinesefastfood1、Win-winfranchisemode2、Effectivebusinessplanninganddecision-makingleveloftwoShenPiZhilocation(localcompaniesandheadquarters)“know-how”Principle:strivetogatherinmostplacesneartheguestandtheshopTips:locationmustconsiderwhenpeoplewillbecaughtcompetitorsWin-winfranchisemodeEmployeegrowladderPart-timeemployeesFormalemployeeTraineeattendantAssistantinternshipfor2monthsOneachstagehasaverycompletetrainingAssistantmanagerThestoremanagerAsthenewaddascendingfasterCompanyhumanresourcemanagementMainincentivesystemandmeasures2、thecompanysalesandmanagementofrestauranttitleexaminationrequirements.Testing1、Aseniorstaff,thecompanytoformulateannualperformanceassessmentsystemofgoldaward3、“Businesschampionchallenge.”supplierIndividualperformanceKFCemployeesCooperationmanufacturerCooperativejointventurespartnersOverallperformanceMorethan•Rapidgrowthopportunities•Morecompetitiveinthemarket•GuidingvisionconsensusCompaniesoperatingintheproductionchainProductsafetyandhealthmanagementSupplier'ssafetyandhealthmanagement:Strictrequestallsupplierstofowl-runandplantmanagementIneverylinkinanyinfectionmaypreventcomprehensively,•ForsuppliersarerequiredbylocalanimalquarantinedepartmentissuedbytheanimalproductsthereofoutofquarantinecertificateandanimalsandanimalproductsvehicledisinfectionproofRestaurantsoperatinghealthmanagement:Requestforrestaurantdiningtimesdailyfacilitiesandequipmentofallcleaninganddisinfection,Tostrengthenstaffpersonalhealthandhygienemanagement,Thestorageofrawmaterialsstrictsafetyandhealthmanagement,FromthatKFCrestaurantsoperatingonproductsafety.KFCwithsuppliersofstrategiccooperativepartnership•1、Supplieroflocalization•2、Supplierevaluationsystemofthestar•3、SupplierssupportingtrainingIncludesfouraspects:Theenterprisevaluechainofoptimization,unobstructedofsupplychainmanagementWin-winchainmanagementofcustomersatisfaction,chainKFCchainoperationofstrategicStructure:Value-chainstrategicmanagement：1、Globalunifiedmanagementpolicies：CHAMPSandMcDonald's,KFCCQSV,alsohaveCHAMPS,theoperatingprinciple,CHAMPSisnotonlythevalueofallactivities,andMcDonald'smorecomprehensive,morethanconsumerorientation.2、Toincreaseasthecoreofstrategy:aimhighgrowthmarkets,preemptive,speedexpansion3、Makefulluseofsynergy:morebrandportfolioProductionofrawmaterialsprocurementanddistributionunifiedcoordinationMarketingcooperativestoressharing,crosssellingandjointpromotionsFinancialsynergyfundsbalanceexpenditureTalentacrossthebrandofcollaborative4、Thehumanresourcesdevelopment:Culturalorientationandtrainingsystem•Companyannualmeeting,eachmanagementdepartmentwithinthegroupwithpartners,vendorsandmutualcooperationandthefuturedirectionofdevelopmentarediscussed,theexchangeofexperience,makeeachothertostrengthenthecommunication,promoteenterprisecohesiveforce,andthepursuitofexcellence.BetweenpartnersandsuppliersofinteractionKFCinChinaKFC'sdevelopmentinChinaThegrowthinChina'sKFCrestaurantsKFCChina'schaineffect•InChina,16yearsinthecityhasbeenopened1,000230stores,•ProductrawmaterialsfrommainlandChina100%•Hundredsofmillionsofdollarsannuallypurchases•KFCestablishedinmainlandChinawith480enterprisessuppliernetwork•Everyyear,directlyorindirectly,creatingjobs23million020040060080010001200每年开店数20012002200316年Inthenextfewyea