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Module8BeingResponsibleObjectives•Tounderstandwhatiscorporatesocialresponsibilityandwhyitmatters•ToknowhowcompanyfulfillitsCSR.•TounderstandbusinessethicsandhowcompaniesinstillitsethicalvaluesContents1.corporatesocialresponsiblity2.Businessethics3.Casestudy4.formalmeetingWhatdotheseheadlinessuggest?•McDonald’s&KFCMeatSupplierExposedReusingExpiredMeat•Shell:NigeriaOilSpill•LawmakersblastEnron’scultureofcorporatecorruption•TexasTeacherFiredforUnwedPregnancyWhodothesecompaniesfailtoberesponsibleto?•whatiscorporatesocialresponsibility?•whydofirmsexerciseit?•Howdofirmspractisesocialresponsibilities?corporatesocialresponsibilityWhatisCSR?•SocialResponsibilityistheawarenessthatbusinessactivitieshaveanimpactonsocietyandtheconsiderationoftheimpactbyfirmsindecisionmaking.•Sociallyresponsiblefirmscanbeprofitablewhilevoluntarilyengaginginactivitiesbeneficialtosociety.7SocialResponsibility•SocialResponsibilityisacosttoallfirms.•Societyincreasinglyexpectsbusinessestodomorethanjustmakeprofits.•Socialresponsibilityisanecessarypartofdoingbusinesstoday.•business‘sconsiderationofsociety’swell-being(ecologicalandsocial)andconsumersatisfaction,inaddictiontoprofits.•Companiesexpressthiscitizenshipthroughtheirwasteandpollutionreductionprocesses,bycontributingeducationalandsocialprograms,andbyearningadequatereturnsontheemployedresources.•CSRisaprocesswiththeaimtoembraceresponsibilityforthecompany‘sactionsandencourageapositiveimpactthroughitsactivitiesontheenvironment,consumers,employees,communities,stakeholdersandallothermembersofthepublicspherewhomayalsobeconsideredasstakeholders(利益相关者).ShareholdersVSstakeholdersShareholdersarestakeholdersinacorporation,butstakeholdersarenotalwaysshareholders.Ashareholderownspartofacompanythroughstockownership,whileastakeholderisinterestedintheperformanceofacompanyforreasonsotherthanjuststockappreciation.Stakeholderscanaffectorbeaffectedbytheorganization'sactions,objectivesandpolicies.Someexamplesofkeystakeholdersarecreditors,directors,employees,government(anditsagencies),owners(shareholders&bondholders),suppliers,unions,andthecommunityfromwhichthebusinessdrawsitsresources.CompanyLogoCasestudy:WatchavideoaboutCST’sCSR.WhatarethestakeholdersofCST?WhatareitsfourpillarsinCSR?Stakeholders:customers,shareholders,society,employeesFourpillars:1.Proactivelyprotectenvironment2.Promoteandrespectethicalwaysofbusiness3.Beafairemployer4.ContributetothelocalcommunityCompanyLogoResponsibilitiesofBusinessCompanyLogoResponsibilitiestotheGeneralPublicPublicHealthIssuesWhattodoaboutinherentlydangerousproductssuchasalcohol,tobacco,vaccines,andsteroids（类固醇）.ProtectingtheEnvironmentUsingresourcesefficiently,minimizingpollution.•RecyclingReprocessingusedmaterialsforreuse.DevelopingtheQualityoftheWorkforceEnhancingqualityoftheoverallworkforcethrougheducationanddiversityinitiatives.CorporatePhilanthropyCashcontributions,donationsofequipmentandproducts,andsupportingthevolunteereffortsofcompanyemployees.--cashdonation,donationsofequipmenteg.AscottGroup,aninternationalfirmthatmanagesluxury-servicedapartments,hasoptedtohelppupilsinGuangxi,incollaborationwithWorldVision,bydonatingfundstoprovideimmunizationsandnutritionallunchesformorethan400children.--supportingthevolunteereffortsofcompanyemployeeseg.UPSGlobalVolunteerismWeekBusinessResponsibilitiestotheGeneralPublic•BatmanHalloweencostumebox–Parent:Pleaseexercisecaution–maskandchestplatearenotprotectiveandcapedoesnotenablewearertofly.•DogShampoo–Thecontentsofthisbottleshouldnotbefedtofish.•PaintRemovalGun–Donottouchnozzleuntiltoolascooled,Donotuseashairdryer,ToolsandpaintscrapingsbecomehotNestlé,oneoftheworld’sleadingbabyfoodmakers,promotesthesafetyofitsAlsoysoyformulaforbabiesallergictomilk.Atthesametime,itresponsiblyurgesmothersto“Remember,breastmilkistheidealfoodforbabies.Talktoyourdoctoraboutyourfeedingchoices.”AtitsWebsite,“BabyProofingYourHome,”“SafetyaroundtheHouse,”and“BabyandtheFamily”.地沟油，毒牛奶，吊白块，苏丹红，孔雀石绿，硫磺，福尔马林岑克尔溶液，工业酒精，一滴香，猪屎腌臭豆腐，三聚氰胺，皮革奶，膨松剂，洗衣粉油条，避孕药黄鳝，瘦肉精猪肉，激素黄瓜，染色花椒，毒韭菜，染色大米，胶水切面，尿素豆芽，头发汁酱油，太平间茅台酒，酒鬼酒塑化剂，激素/抗生素大闸蟹，染色橙子…CaseStudy