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20102242(122):2009-06-23:(WKS200917):(1972-),,,;(1967-),,,,1,2(1.,241002;2.,230026):ACSI,,,:;;:C979:A:1001-8409(2010)02-0092-07ResearchonSatisfactionAssessmentofNewRCMSabouttheFarmersandtheEmpiricalAnalysisofRelationalInfluencingFactorsYUTong1,ZHANGShu2guang2(1.DepartmentofHumanitiesandManagement,WannanMedicalCollage,WuHu241002;2.DepartmentofStatisticsandFinance,UniversityofScienceandTechnologyofChina,HeFei230026)Abstract:Thispapermakesaframeworkofthesatisfactionassessmenttoanalyzetheinfluence’sdegreeofdifferentfactorsinthesamplezonebasedonACSImodelwhichhasprovidedtheadviceofPolicyfortheinstitutionsupervi2sing.Keywords:newRCMS;satisfaction;indexmodel,,,(Microinsurance)[1],,2003,,2010,,,,(2009),,[2],,2920102242(122),:(2008),[3](2008)(2008)(2007),,,[46](2008)(2006),[7,8](2006),;,[9](2009),,[2](2008),[10](2006),,[4](2006):[11]:,,logistics,,,,,,,,,[12],,,(),20088,,,410(CrossSectionData)(),;,,()Epidata3,SPSS15101100%0%10001000200020003000300050005000713%4814%1513%1717%1113%46134%53166%6416%1211%2312%183030454560601718%3516%2517%2018%5313%1211%2612%814%218%818%2315%1217%5419%2008,100,40,20,1530,()5101020[13]3920102242(122),,(ACSI),,(ACSI)Hoppe(1930),[14]Cardozo(1965),,,[15]2060,(An2tecedents),2080,,,1989(SCSB)1994(ACSI)(ECSI)(CCSI),ACSI[16](2008)[17],(3)7,412()4,(KNOW)(EXPE),(QUAL)(VALU):,;,()(SATI),,,,()2,(CONF),,,,(COMP),()()()2SPSS1510,,,26,7Likert,Cronbach’s01748,(VALU)(CONF)01700,01700,KMO01599,Bartlett8091840,01000,,3,(LISREL),LISREL,LISREL,[18]ACSI,(SEM),AMOS710()(MeasurementEquations)()4Estimate,(),S1EC1R1(CriticalRatio),ZPC1R1,4920102242(122)2()KNOW_1(KNOW)1421481911EXPE_1EXPE_2EXPE_3(EXPE)111324110911601124131214911621QUAL_1QUAL_2QUAL_3QUAL_4QUAL_5QUAL_6QUAL_7QUAL_8QUAL_9(QUAL)111111111533333333114121572101119511952106216411741194174316511591166416181694153916011372VALU_1VALU_2VALU_3VALU_4VALU_5(VALU)111113643311703140115411561188150911644193217921645VALU_61311551616VALU_71421311918SATI_1SATI_2SATI_3(SATI)11155521223126316311053110181889CONF_1CONF_2(CONF)33554127411817201677COMP_1(COMP)15116918073Cronbach’s(KNOW)111000(EXPE)301787(QUAL)901793(VALU)701672(SATI)301714(CONF)201667(COMP)1110002601748()(StructuralEquations)ACSI,11,5,EXEPEXEP301055,P01950;QUALQUAL901048,P01704;SATISATI301105,P01182CONFCOMPSATIKNOWCONFSATI:;CONFSATI,:2008,,(),,,(6),Chi-square=4851377,d.f.=298,Chi-squar/d.f.=11633,RMSEA=01061,90%(01051,01071),[19]NFI()=01821;CFI()=01891,019,5920102242(122)4EstimateS.E.C1RPKNOW_1KNOW1826109091192333EXEP_1EXEP1805119341170333EXEP_2EXEP1764176819951021EXEP_3EXEP1055187810631950QUAL_1QUAL1343112721700333QUAL_2QUAL17981273219241003QUAL_3QUAL1813133421434333QUAL_4QUAL19771306311931001QUAL_5QUAL18691281310931002QUAL_6QUAL1655134111922333QUAL_7QUAL16271218218761004QUAL_8QUAL1454131611437333QUAL_9QUAL10481122319341704VALU_7VALU174512562191333VALU_6VALU1554160419171008VALU_5VALU1580159119811007VALU_4VALU16511381117091087VALU_3VALU18471451119621060VALU_2VALU18351689112121225VALU_1VALU17931344213031021SATI_1SATI1735121131483333SATI_2SATI1812127621942333SATI_3SATI11051079113291182COMP_1COMP12391162114751007CONF_1CONF1414112921320333CONF_2CONF135413621978333:33301001(),0105()5EstimateS1E1C1R1PEXEPKNOW10601026213081022VALUEXEP167618731774333COMPSATI-1060105711052333CONFSATI1039107015571579SATIQUAL1956112971411333QUALEXEP162918151772333SATIVALU19401141616671007SATIKNOW1127116517691509VALUQUAL17951329214161016VALUKNOW10561031118061070CONFCOMP-10041016-12501801:33301001(),0105()62d.f.RMSEARMSEA90%CFINFI48513772981061(1051,1071)18911821():CSI=E[]-Min[]Max[]-Min[]100,;Min[]=6ki=1iMin(yi);Max[]=6ki=1iMax(yi);E[]=6ki=1iE(yi),yi,i(),,,k;E[];Min[];Max[]24,,(7)7EXEP2114QUAL67168VALU36167SATI45134CONF61143EXEP_1415QUAL_110125VALU_13510SATI_13015CONF_16315EXEP_26010QUAL_27815VALU_24810SATI_25615CONF_25910EXEP_3810QUAL_35015VALU_31810SATI_36518KNOW4913QUAL_44715VALU_42810COMP17125KNOW_14913QUAL_54715VALU_54410COMP_117125QUAL_65310VALU_62715QUAL_78210VALU_74317QUAL_83710QUAL_94710()MartillaJames(1977)[20],,84019625,01860875,,,6920102242(122),(12)81KNOW_1491301233072EXEP_141511370623EXEP_2601011304014EXEP_381001093875QUAL_11012501584236QUAL_2781511359237QUAL_3501511384788QUAL_4471511664129QUAL_54715114801710QUAL_65310111156611QUAL_78210110679712QUAL_83710017733013QUAL_94710010817614VALU_13510017454215VALU_24810017849016VALU_31810017961817VALU_42810016119418VALU_54410015452019VALU_62715015207620VALU_743170170030,,,100%,,,,,61143,,,,,,,,,:,,,,,,,,,,(20093),[21],,,,,,45134,,7920102242(122),,,,:[1].:[J].,2005(6):18-29.[2],,.3245[J].(),2009(1):52-57.[3],.[J].,2O08(2):175-177.[4].[J].,2008(7):71-75.[5].[J].,2008(2).[6].[J].,2007(6).[7].[J].,2008(5):31-39.[8].[J].,2006(2):97-98.[9].[J].,2006(6):855-861.[10].[J].,2008(1):83-92.[11].[J].,2006(5):42-49.[12].[M].:,2008.4,6.[13],.([2008]24).[14]HoppeE.ErgfolgundMisserfolg,PsicologischeForschung[J].1930,41-62.[15]Cardozo,RichardN.AnExperimentalStudyofCustomerEffort,Expectation,andSatisfaction[J]1JournalofMarketingResearch,1965,2(8):244-249.[16]ClaesFornell,MichaelDJohnson,EugeneWAnders