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ZX-YY-1O下-047编写人：审核人：编写时间：2015-06-081M4U1复习与巩固班级姓名【学习目标】1.Encouragestudentstoremembertheimportantphrasesandsentences2.Helpstudentstoreviewtheruleofpassvoice.【学习过程】（一）自主学习Step1【单词荟萃】1．advertisementn．广告；广告宣传→advertisevt.&vi.宣传；做广告，登广告→advertisingn．做广告；广告活动；广告业→advertisern.广告者，广告客户2．persuadevt.说服，劝说；使信服→persuasionn．说服；劝导→_persuasive_adj.有说服力的3．skilfuladj.有技巧的；熟练的→__skill_n．技巧；本领→_skilled__adj.熟练的；有技能的4．foolvt.欺骗，愚弄n．傻瓜→_foolish___adj.愚蠢的，傻的5．benefitvt.&vi.使受益；得益于n．益处；救济金；奖金→__beneficialadj.有益的6．amazedadj.大为惊奇的→amaze_vt.使吃惊→_amazing_adj.令人惊异的→_amazement__n．惊异，惊愕7．designern．设计者，设计师→__design__vt.&n．设计→__designed__adj.有计划的；设计好的8．determinevt.确定，查明；决定；裁决→__determined__adj.坚决的，有决心的→_determination___n．决心，果断9．urgevt.敦促，力劝；竭力主张n．强烈的欲望，冲动→_urgency__adj.紧急的→urgent_n．紧急的事10．shockvt.使震惊，使惊愕n．震惊，惊愕→_shocked_adj.震惊的；震撼的→__shocking_adj.令人震惊的；可怕的，令人厌恶的；糟糕的Step2【重点短语】1.明白，意识到beawareof2.对…做研究doresearchon3.对……感到满意feelpleasedwith4.免费forfree5.鼓励某人做某事encouragesbtodosth6.意欲做某事bemeantto7.说真话（说谎）telltruth（telllies）8.与…有联系makeconnectionwith9.上这种诡计的当fallfor10.对…作评论makecommentson11.作弄某人playtrickson12.过健康的生活livehealthylives13.当涉及到，当谈到whenItcomesto14.目的是，旨在aimat15.虽然，即使evenif（eventhough）16.听从某人的忠告followone‘sadvice17.以……而骄傲beproudof18.诱使某人做某事foolsbintodoingsth19.关心，在乎beconcernedabout20.上市goonthemarket21.以很低的价格atlowprices22.处理；对付dealwith23.做进一步市场调查dofurthermarketresearch24.质量高的ofhigh/goodquality25.与…相似besimilarto26.与…分享sharewith27.把……表达清楚get……across28.对…感到厌倦betiredof/befedupwith（beboredwith）29.迎合，对…有吸引力,呼吁appealto30.下决心做bedeterminedtodo31.对…作出反应reactto32.别无选择只能做havenochoicebuttodoZX-YY-1O下-047编写人：审核人：编写时间：2015-06-08233.弄清楚，计算出figureout34.提前inadvance35.太快，太早alltoosoon36.死于dieof（diefrom）37.说服某人（不）做某事discouragesbfromdoingsth38.阻止discourage……fromdoing39.偶然遇到comeacross40.花费某人某代价costsbsth41.放弃giveup42.通知某人某事informsbofsth43.提供某人某物providesbwithsthupto6hours_________[来源:学。科。recommendsbtodo_____________。XK]uptonow___________recommendthatsb(should)do..______uptothejob___________recommenddoing_____________It’suptosbtodosth_____recommendsthtosb=recommendsbsth_____recommendsbas_____Step3【重点句型】1.Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice。商业广告是人们为了推销某种产品或服务而花钱做的广告。2.PSAsareoftenrunforfree，andaremeanttoeducatepeopleabouthealthy，safety，oranyotherproblemthataffectspublicwelfare。公益广告往往是免费投放的，旨在就健康、安全或其他影响公共福利的问题教育公众。3.Evenifanaddoesnotlie，itdoesnotmeanitisaltogetherinnocent。即使一则广告没有撒谎，也并不意味着这则广告就是完全“清白”的。4.whenitcomestoadvertisements，wemustalluseourintelligenceandnotbeaslavetothem。谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶。5.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo。重要的是，你得确切弄清楚想要告诉受众什么，想让他们做什么。6.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway。为了让受众作出预期的反应，努力去吸引他们是很重要的。7.Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign。当组织一场广告宣传活动时，有许多不同的方式可用来传递讯息。8.Wewanttoshockpeopleintorealizingthatmanysmokersdiealltoosoonfromillnessanddiseasesrelatedtosmoking。我们希望惊醒人们，让他们认识到许多吸烟者过早地死于与吸烟有关的疾病。9.ThereareevenPSAstoteachushowtolivehealthylives。甚至还有一些公益广告指导人们如何健康的生活。10.Notalladdsplaytricksonusthough。但并非所有的广告都跟我们玩花招。Step4【巩固练习】一、选词填空puttogetherbepopularwithbeofhighqualityremindsb.(not)todosthbeboredwithhavesth.inmindappealtogetsthacrossuptoZX-YY-1O下-047编写人：审核人：编写时间：2015-06-0831.There’relotsofwaystoyourmessagewhenyou’reanadcampaign.2.Itisimportanttoalwaystrytothewaytheaudiencewillreact.3.Mydaughtermeforgettotakemymedicine.4.Thecompanymustensurethattheirproduct_______.5.Ifyoumath,youshouldturntodoingsomeEnglishexercises.6.Whenyoustartasuccessfuladcampaign,youmustacleargoalandtargetaudience___1.Wehadto______________theconnectionbetweenthetwoevents.2．TheissueisofgreatimportanceandIthinkitshouldbe______________immediately.3．Don't______________me.Ihateit.WhatIwanttoknowisthetruth!4．Officersfelttheirpointofviewwasnot______________toministers.5．Ithinkwhat______________meabouthispaintingisthecoloursheuses.二、完成句子1.We（如此习惯于）themthatweoftendonotevenrealizehowmanyweseeandhearinaday.2.Thissoftwarethecomputers（是为了保护…不受到…攻击而设计）byakindofviruscalledworm.3.However,westillmust_____________（知道themethodsusedinadstotryandsellusthings.4.Wemustnot（上…的当）thiskindoftrick.5.ThereareevenPSAstoteachushowto（过健康的生活）.6.Iwillencourage（鼓励朋友们注意）themaswell.7.Irecommendthat____（我们买）10copiesforthelibrary.三、单选1.Myfatherwasaheavysmoker.I_____himtogiveupsmoking,butmywordsdidn'twork.A．suggestedB．triedtopersuadeC．failedtosuggestD．managedtopersuade2.Taobao.comhasbegunsellingticketsonlineforinternationalflights,________tocutthemarketshareoftrip.comandothercompetitors.A．toaimB．havingaimedC．aimingD．beingaimed3.Manygraduateshave________thegovernment'snewpreferentialpolicies________peopletostarttheirownbusinesses.A．resultedfrom;encouragingB．benefitedfrom;encouragedC．gainedbenefitsfrom;encouragesD．benefitedfrom;encouraging4.ThedoctorfromShanghairecommendedthatthepatient________．A．isnotoperatedB．shouldoperateonC．notbeoperatedonD．wasnotoperated5.Hestayeduptoolateeverynight,________tocatchupwit