电子商务论文英文

天津外国语大学国际商学院本科生课程论文课程名称：电子商务论文题目：AnalysisofMobileElectronicCommerceDefinition姓名：宋佳学号：1207614020专业：会计年级：2012级班级：12713任课教师：张凌志2015年4月IAbstractMobilee-commerce,isthroughmobilephone,PDA(personaldigitalassistants),pagers,mobilecommunicationequipmentandtheInternetorganiccombinationofe-commerceactivities.Thearticleintroducesthemobileelectroniccommercedevelopmentpresentsituation,thetechnologyandapplicationofmobilee-commerce,analysisproblemofmobileelectroniccommerceinourcountryandputforwardcorrespondingcountermeasures.Pointsoutthedevelopmenttrendofmobilee-commerce.KeyWords：Mobilee-commerce;Wirelesscommunicationsequipment;TheInternetIICatalog1、Thedefinitionofmobilee-commerce………………………………………12、Thecurrentsituationofthedevelopmentofmobilee-commerceinChina…13、Themobileelectroniccommerce(Protocol)technologyandApplication…24、ProblemsandCountermeasuresofmobilee-commerce……………………25、Thedevelopmenttrendofmobilee-commerce……………………………4Reference……………………………………………………………………81AnalysisofMobileElectronicCommerceDefinition1.Thedefinitionofmobilee-commerceMobilee-commerce,isthroughmobilephone,PDA(personaldigitalassistants(pdas),pagers,mobilecommunicationequipmentandtheInternetorganiccombinationofe-commerceactivities.Theperfectcombinationofmobilecommunicationtechnologyandothertechnologytocreatethemobileelectroniccommerce,buttherealistopromotethedevelopmentofmarketservices.Mobilee-commercecanprovidethefollowingservices:PIM(personalinformationservices,banking,trading,shopping,location-basedservices,entertainment,etc.2.Thecurrentsituationofthedevelopmentofmobilee-commerceinChinaHistoryofmobilephonesinChinahasexperiencedthreestagesroughly:thefirststage(1987-1993)asthestartstage,mainistomeetuserneeds;Inthefirsthalfofthesecondphase(1994~1994)asthestageofdevelopment,China's90MHZanalogcellularmobiletelephonenetworkintheworldlargestareaandthemostwidelycoverageofamobiletelephonenetwork;Thethirdstage(sincethesecondhalfof1995)torapidlyimprovethephase.OurcountryintroducedadvancedtechnologyofGSMdigitalmobilephonesystemsintheworld,itmarkedChina'smobilecommunicationbyasinglesimulationsystemintotheeraofanalogtodigitalcoexist.MobileInternetboominginourcountry,thecurrentmobileelectroniccommerceinourcountryhasbeguntohaveapracticalapplication.ChinamobilecommunicationcorporationinBeijing,Tianjin,Guangzhou,Hangzhou,ShenzhenandsoonsixbigcityatthesametimeintroducedtheglobalWAP(wireless)commercialtestweb,WAPmobilephoneuserscanuseroaminginthesixcities.Shanghaimobilecommunicationcompanyalsosynchronous2introducedaWAPportalsites,printingtechnologyandsuccessfullyformerlinAquariusChinae-commercecompaniessuchasmobileelectroniccommercesystemisestablished.Electricitynetworkoperators,suchasSOHU,ALIBABAhasorpreparingtolaunchmobilee-commerceservices,China'sSOHUandNOKIAannouncedwithwirelessInternetservices.Althoughourcountryhas30hasbeentheopeningoftheWAPsite,butofWAPuserstheapplicationaccountforlessthan1000people,sofromnow,WAPbusinessisstillinitsprimarystageinourcountry.3.Themobileelectroniccommerce(Protocol)technologyandApplicationMobilee-commercebusinessprovidesuserswiththeconvenienceofoperation,forfinancialinstitutions,businessorganizations,alsoreducedthecost,improvetheefficiency.Itabsolvedthecashtransactionsofbriefparagraph,counterfeit,custody,carryrisksandtroubles,atthesametimetospeedupthepayment.Notonlythat,becauseintheprocessofcreditcardtransactions,thebankverifyauthenticitycardholdersofvalididentityandtransaction,instantdealsarecompletedtoprintwiththereceiptofpayment,alsoguaranteethesafetyofthemerchantsonthedeal.Featuresofmobilee-commerceapplicationsmainlyinclude:wirelessCRM,mobileticketing,mobilegaming,mobilemarket,mobilebanking,etc.4.ProblemsandCountermeasuresofmobilee-commerce(1)Thewirelesschannelresourcesshortage,poorqualityComparedwithcable,thelimitationonthepowerspectrumandthebandwidthissmall,highbandwidthcosts,atthesametime,thedevelopmentofpacketswitchingmakeschannelintoaShared.Timedelay;Connectionreliabilityislow,outofcoveragearea,servicedeclinedtoaccess.Soserviceprovidersshouldoptimizetheuseofnetworkbandwidth,atthesametimeincreasethenetworkcapacity,inordertoprovidemorereliableservice.(2)Mobilenetworkusabilityandfunctionalityneedstobeimproved3Highresolutiondisplayscreenandhavethefunctionofbarcodereadingwillincreasethemobiledeviceuserfriendliness,butsmallscreensandcumbersomedatainputmethodisstillthemainimpedimenttoeaseofuseandfunctionalrestrictionsonthemovementoftheInternet.Isexpectedinthenearfuturefordatainputmodeandlargescreensizecan'tbeimproved(3)Securityisthekeytothedevelopmentofmobilee-commerceComparedwiththetraditionalmodeofelectroniccommerce,mobileelectroniccommercesecurity.Howtoprotecttheuser'slegalinformation(account,password,etc.)shallnotbeinfringedupon,isanurgentneedtosolvetheproblem.Inaddition,atpresentourcountrystillshouldsolveelectronicpaymentsystem,commoditydistributionsystemandothersecurityissues.Canapproachistoabsorbthetraditionalelectroniccommercesafetyprecautions,andbasedonthecharacteristicsofmobilee-commerce,developmentofportableandefficientsecu