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SocialMedia&IndianBeerIndustry:AResearchReportPictureSource:=11995KeyResearchFindings3ContentsBeerIndustryOverviewIndianBeerIndustryMarketoverviewDriversandchallengesMarketValueandVolumeIn2010,Indianbeermarketgrewby17.1%toreachavalueof$5,022.8million.CAGRforperiod2006-2010was21.9%.Volumesgrewby13.8%in2010toreachavolumeof1,687.4millionliters.CAGRforperiod2006-2010was14.4%MarketCharacteristicsStandardlageristhelargestsegmentaccountingfor91.8%ofthemarket'stotalvalue.Thepremiumlagersegmentcomessecondandaccountsforafurther8.2%ofthemarket.UnitedBreweriesLimitedistheleadinghavinga42.4%shareofthemarket'svolume.SABMillercomessecondandaccountsfor22.8%ofthemarket.EnvironmentAnalysisPESTAnalysisIndustryAnalysisPorter’sFiveForcesAnalysisIndianbeermarketishighlyconcentrated,withthetopthreeplayersholding70.6%ofthetotalmarketvolume.OverallattractivenessofthemarketismediumSocialMediaResearchBrandsConsideredWhySocialMedia?•Peopletalkalotabouttheirpreferencesanddislikesonly.•Peopleusestheaboutbeerdaily.•Thekeyword“BEER”trackedbyushadabout250dailyconversationsinIndia.SocialMediaResearchhasfasterturnaroundtime,hasbiggersamplesizeandismoreaccurateandreliable.InsightsthroughSocialMediaPicturesource:•KingfisherispresentinalmostallstatesofIndia.•MillerLitehasnoticeablepresenceonlyinTamilNadu.•AlmostallbrandsaremostfamousinMaharastra.ChannelDistributionBeerbrandsgethighestcoveragefromTwitterandNews.ShareofVoiceandBrandOpinionKingfisherhasthemaximumshareofvoiceamongallthebrands,amountingto88.3%.Nodoubtthatitisthemarketleader.Almostallthebrandshaveequalamountofbothpositiveandnegativeopinionswithfewnegativeoncealso.SocialBuzzBenchmarkingDefinitionofBuzzMetricsusedforBenchmarking(morethebetterforbothScores)OpinionScore:OpinionScorebasedonthesentimentsofthepoststowardsthebrand.InfluenceScore:InfluenceScoredefinedbyoverallbuzz,uniformityofthebuzzovertime,anddiversityofbuzzacrosschannels.•KingfisherhasthehighestInfluencescore,whichmakeitthemosttalkedaboutbrandamongcompetitors.•Foster’sandMillerLitehavethehighestOpinionscore,whichmeansthattheyhaveverylessnegativeopinions.*Note:Globalbuzzignored.PlatformAffinityandBuzzScorePeopleusetwittermosttotalkaboutbeerthananyotherplatform.BuzzScore:ItisdegreetowhichabrandgetattentioninmarketKingfisherhasthemaximumbuzzscore,whichmeansitgetsmaximumattentionamongcompetitors.*Note:Globalbuzzignored.WhyKingfishersoPopular??•KingfisherisfamousamongvariousbeerbrandsduetoitsassociationwithCricket(IPL),whichisthemosttalkedaboutworkalongwithbeer(slide24).•Kingfisheralsohavesomenegativesentimentsinrelationemployeemanagementissues(salaries,boycottetc),coveredextensivelybynewsmedia.OpinionScorev/sInfluenceScoreAregressiontestwasrunoncarriedonOpinionscoreandInfluencescore.ThevalueofregressioncoefficientR2=0.2030,whichprovesthatthereisnoestablishedrelationshipbetweenOpinionscoreandInfluencescore.Thisalsodisprovesthepointthatwhenpeopletalktheytalkonlynegativeoronlypositive.WhatistalkedaboutBeer?(1/2)Courtesy:Themostusedwordsinassociationwithbeer:IPL,People,Kingfisher,Easter,Cricket,Price,Party,FoodandTaxWhatistalkedaboutBeer?(2/2)Courtesy:CommonTopicofDiscussion•Peopleassociatebeermostlywithcricket.Maybetheywanttodrinkbeerwhilewatchingcricket.•Secondmosttalkedaboutkeywordis“Kingfisher”.CommonpeoplerelatebeerwithKingfisherinIndia.•Peoplealsoassociatebeerandfood.•Priceisalsotalkedaboutinassociationwithbeer.Thisrepresentscostsensitivecustomers.ConclusionsofAnalysisCourtesy:RecommendationsCourtesy:ResearchMethodology1.GeneralcharacteristicsofIndianbeerareanalyzedusingthereport“BeerinIndia”December,2011byDatamonitor.2.Analysisusingsocialmedia1.15BrandsofIndianBeerIndustrywereconsidered.2.DatawascollectedfromApril1,2012toApril17,2012.3.Chosenchannelsare–Twitter,Facebook,Blogs,News,Flickr,ForumsandYoutube.4.BuzzintheSocialMediaSpaceaboutthebrandsweretrackedusingSimplify360.3.ConclusionsaredrawnconsideringgeneralIndustrycharacteristicsandinsightsfromthesocialmedia.SocialMediaManagementSAASInfrastructure可以在下列情况使用不限次数的用于您个人/公司、企业的商业演示。修改模板中的内容包括，图片，数据，文本的替换。拷贝模板中的内容用于其它幻灯片母版中使用。不可以在以下情况使用用于任何形式的在线付费下载。收集整理我们发布的免费资源后，用于各种形式的付费下载。收集整理我们发布的免费资源后，刻录光碟销售。本PPT由爱PPT网收集整理，版权属原作者所有PPT模板下载课件下载背景下载图表下载教程下载随时欢迎您访问爱PPT网