homeUnit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案Lead-in•Review•ShowTime•ListeningPracticeVocabulary•WordsandExpressionsTextAnalysis•GlobalReadingUnit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案Review•Johnthewordsintoagrammaticalsentence.•must,towards,we,aim,market,the,global•Wemustaimtowardstheglobalmarket.Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案•share,I,room,other,with,a,students,four•Isharearoomwithfourotherstudents.Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案•地面湿滑,小心滑倒!Caution!Slippery!Wetfloor!Watchyourstep!Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案Lead-inShirtwithlongsleevesClothesmaketheman.Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案CheongsamQiPaoChi-PaoUnit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案•Price•Style•Quality•Brand•……Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案•ShowTimeUnit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案insoleGroup2shoe-padsUnit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案FreshAirinZhuhaiGroup3Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案StartYourBusiness•Haveinnovativeideas.•Doamarketsurvey.•Drawupabusinessplan.•Contactpotentialcustomers.•Observehowyourbusinessisrunning.Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案Question:Todaythereareusuallydifferentbrandsofthesameproduct.Whydoesacertainbrandsellbetterthanothers?Acertainbrandsellsbetterthanothersusuallybecauseofthefollowingreasons:(1)Itisafamousbrand.(2)Thecompanyspendsalotofmoneyonadvertising.(3)Theproducthasaveryfamouspersontoadvertiseit.(4)Theproductisofgoodquality.(5)Theproductisattractiveindesignorpackaging.(6)Thebrandhasalonghistory.(7)Theproductoffersabetterafter-saleservice.(8)Thenameofthebrandsoundsexotic.HintsWarm-up-DiscussionDiscussionBackgroundInformationUnit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案Youwillheararecordedpassage.Afterthatyouwillhearfivequestions.Boththepassageandthequestionswillbereadtwice.Whenyouhearaquestion,youshouldcompletetheanswertoitwithawordorashortphrase(innomorethanthreewords).Thequestionsandincompleteanswersareprintedinthetextbookforyourreference.1.Isiteasytohaveyourownbusiness?No.Havingmyownbusinessiswork,butitcanbe.hard____ListeningSpeakingListeningI.ListeningScriptrewarding________Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案2.Whatisthefirststepinstartingasmallbusiness?Thefirststepistohaveideas.3.Whatdoesapersonneedtodointhemarketsurveyifsheorheplanstostartabusiness?Inthemarketsurvey,thepersonwhoplanstostartabusinessneedstofindoutthepotentialandcheckout.4.Whatshouldabusinessplaninclude?Abusinessplanshouldincludewillbesold,itwillbesold,thecustomerswillbe,andhowmuchitwillcosttostart.Listeninginnovative_________SpeakingListeningcustomers_________competition__________what____how____who____Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案ListeningSpeakingListening5.Howdoyouknowyouhavemadeaprofitonceyourbusinessisupandrunning?I’vemadeaprofitifIhavemoneyleftaftermyarepaid.expenses________Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案Thinkofasmallbusinessyouwouldliketostartonyourownaftergraduation.Comeupwithabusinessplan,andtrytopersuadeyourpartnertojoinyou.Yourplanshouldincludethepointsoutlinedbelow.Ifyourpartneroryouhaveaninterestingplan,volunteertopresentittothewholeclass.SpeakingII.SpeakingSpeakingListening1.Whatproductorservicewouldyouliketosell?2.Whatkindofpeoplewillbeyourpotentialcustomers?3.Wheredoyouplantolocateyourbusiness?4.Howmuchwillitcosttostartyourownbusiness?5.Whydoyouthinkyoucanmakeaprofit?Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案ListeningScriptHavingyourownbusinessishardwork,butitcanberewarding.Herearesometipsforstartingasmallbusiness.Step1:Haveinnovativeideas.Supposeyoulikedogsandhavefreetime.Whynotstartadog-walkingservice?Step2:Doamarketsurvey.Findoutyourpotentialcustomers.Also,checkoutcompetition.Ifthere’sanotherdog-walkingservicenearby,youhaveasmallerchance.Step3:Drawupabusinessplanthatincludeswhatwillbesold,howitwillbesold,whothecustomerswillbe,andhowmuchitwillcosttostart.Step4:Contactpotentialcustomers.Then,setaworkscheduleforyourself.Finally,youmustactuallystartwalkingdogs!Step5:Onceyourbusinessisupandrunning,observehowit’sdoing.Ifyouhavemoneyleftafteryourexpensesarepaid,you’vemadeaprofit.Congratulations!SpeakingListeningUnit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案existingsincethebeginning;notbeingthesameasothers原来的;独创的原物,原作ComprehensionWordsandExpressionsVocabularyBuildingTextAWordsandExpressionsTextStudymoven.sth.thatyoudoinordertoachievesth.ortomakeprogressinasituation策略,一步棋theworkofencouragingpeopletobuyaproductorservice市场营销amistake错误,谬误errorn.marketingn.originaladj.n.throwaway丢弃,抛弃Unit4TheBusinessWorld《实用综合教程》(第二版)第3册电子教案ComprehensionWordsandExpressionsVocabularyBuildingTextAWordsandExpressionsTextStudyformulan.配方,公式thebusinessoftryingtopersuadepeopletobuyproductsorservices广告,广告业nottoostrongorbitter,andtastinggood;havingaregularsurface柔和的;平滑的smoothadj.advertisingn.receivevt.getsth.thatsb.hasgivenorsenttoyou收到,接收flatadj.inactiveinbu