商务英语课程课件Unit2

LearningObjectivesGivingandunderstandingdescriptionsofcompaniesAskingandansweringquestionsaboutcompaniesPlanningandwritingbusinessreport◆SpeakingTask◆Warm-upPractice◆ListeningTask◆Follow-upPractice◆WritingTask◆ReadingTaskWeneedtodiscusssomequestionsaboutwhatwearegoingtolearninthisunit.Sure,that’llhelpusunderstandbetteraboutwhatweareaskedtodo.1.Storethewordsandphrasesthatareassociatedwithtypesofcompanies.TypesofCompanieselectronicsWhichofthesecompanieswouldyouliketoworkfor?Why?afamily-ownedcompanyastate-ownedcompanyamultinationalcompanyyourowncompany(beself-employed)otherAB●Bankingandfinance●Telecommunications/Media●Logistics●Vehiclemanufacturing●Retailing●IT/Electronics●Tourism/Hospitality●Engineering●Foodanddrink●Construction●Realestate●Pharmaceutical●Importandexport●Energy●Foreignlanguagetraining●Airline●Insurance●OtherWhichofthesebusinesssectorswouldyouliketoworkin?Canyoutellacompanyyouarefamiliarwithunderthefollowingbusinessheadings?1310financialserviceselectronicsmotorvehicleschemicalstelecommunicationsaerospaceenergyengineeringtravel&tourismcateringCanyoumatchthetypesofbusinessintheboxtothepictures?chemicalsengineeringaerospaceelectronicsfinancialservicesmotorvehiclesenergytravel&tourismtelecommunicationscateringThefollowingarelogosofsomefamouscompaniesintheworld.Howmuchdoyouknowaboutthesecompanies?12345678910111213141516CDoyouliketoworkinsuchalargeglobalcompany?1）Whenitwasstartedorfoundedandwhoitsfounderwas.2）Whatisthecompany’slineofbusiness?3）Whatproductsitmakesorwhatservicesitprovides.4）Itssalesfigures.5)Itsstructure.6）Howmanypeopleworkforit:howmanyemployeesithas.7）Whereitsheadquartersare:whereitisbased.8）Whetheritdoesbusinessoverseas.9）Whereitsfactoriesorplantsarelocated(ifit’samanufacturingcompany).10）Howmanybranchesorretailoutlets(shops)ithas(ifit’saretailorganization).11）Whetheritsellsbusiness-to-business,orwhetherit’saretailorganizationsellingtoconsumers.Whatelsecanyoutalkabout？Whatinformationyoumayprovidewhendescribingacompany?DDescribingCompanyStructureAnexampleofpartofacompanyorganizationchartBoardofDirectorswithaChairman(GB)orPresident(US)ManagingDirector(GB)orCEO(US)ProductionHRMarketingR&DFinanceMarketResearchSalesAdvertising&PromotionsEasternRegionSouthernRegionNorthernRegionFinancialManagementAccountingInthispartyouwilllistentoanintroductionofBurgerKingandatalkaboutacompanycalledACTSystemsCorporation.Trytofinishtheexerciseswhilelistening.Areyouready?2.1.1Listentothecompanyintroductionandfillinthemissinginformationonthefactsheetbelow.BURGERKINGCORPORATIONFACTSHEET♦BurgerKingwasfoundedin______,Florida,USAin_____byJamesMclamoreandDavidEdgerton,whowereboth_______oftheCormellUniversitySchoolof__________________.♦Areaofoperations:________industry.♦Numberofrestaurants:________in_____countriesandterritoriesworldwide._____ofthemarelocatedintheUnitedStates.____________ofBurgerKingbusinessis_________and____istake-out.♦Numberofemployees:________worldwide·♦BurgerKingserves_____customersperrestaurant,about__________dailyandsellsabout__________hamburgersworldwideannually.♦BurgerKing’system:__________._____ofallBurgerKing®restaurantsareownedandoperatedby____________________,manyofthem______________________thathavebeeninbusinessfordecades.Miami1954alumniHotelAdministrationfast-food113506175%Around55.3%drive-thru20%340000138015million2.6billionfranchising91%independentfranchiseesfamily-ownedoperations2.1.2.ListentothefirstpartofatalkaboutACTSystemsCorporationandcompletethefollowingfactsheet.ACTSystemsCorporationHeadquartersin____________Specializesin_________________________________Factorieslocatedin____,Britain,______,______and_______No.ofemployees_____SanFranciscomechanicaltesting&simulationequipmentUSFranceGermanyAustralia28807.TechnicalandQualityManager11.PurchasingandPlanning16.MechanicalEngineering4132131465121178910151617181CEO2GeneralManager3HumanResourcesDirector4GeneralManager’sSecretary5SalesManager6FinanceManager8MarketingManager9CustomerService10NoiseandVibrationDivision12R&D13Quality14Shipping15Assembly17Electronics18SoftwareEngineeringCheckyouranswers2.1.2.2ListentotherestpartabouttheorganizationofACTLondon,andcompletetheorganizationchartbelow.Thenumbers7,11and16inthechartaregiven.2.1.3ListentoapresentationaboutTaraFashionandcompletethechart.TaraFashion1.Whenwasitestablished?2.Whereistheheadoffice?Cordoba,3.Whatdoesitsell?4.Whoareitscustomers?5.Annualturnover?6.Annualnetprofit?7.Numberofstores:inSpain?inotherEuropeancities?8.Numberofemployees?9.Strengths?10.Futureplans?11.CareeropportunityCheckYourAnswersTaraFashion1.Whenwasitestablished?19782.Whereistheheadoffice?Cordoba,Spain3.Whatdoesitsell?Clothsformenandwomen4.Whoareitscustomers?Fashionconsciouspeopleaged20-355.Annualturnover?€216million6.Annualnetprofit?€16million7.Numberofstores:inSpain?15inotherEuropeancities?4inFrance,10inotherEuropeancountries8.Numberofemployees?20009.Strengths?Keepupwithfashiontrend10.CareeropportunityInallareasofbusiness11.Futureplans?PlantoopenfivestoresinEuropeandanewstoreinNewYorknextyearon5thAv