搜索
Book21-10Unit1UnderstandingthetextPartA:ComprehendingthetextCompletethefollowingsentences.1.Accordingtothefirstthreeparagraphs:Amajorpurposeofadvertisingistoinformusofnewproductsorgoodbargains/helpproducerstoselltheirproducts.Itispossiblethatadvertisingisbecominglesseffectivebecauseweareexposedtotoomuchadvertisingnowandsomuchofitismisleading,somanypeoplenowignoreit.2.AccordingtotheadvertisementforBantuIsland:Themoreadventurousmembersofthefamilycanvisitsomeoftheattractionsoftheisland,includingatriptoanancientcavern/studythefascinatingseacreaturesof'thatarea.Thelessadventurousmemberscanusethehotelswimmingpool/paddlingpoolorplayonthemini-golfcourseorvisittilelessadventurousplacesofinterest(inanairconditionedvehicle)suchasalocallake.GhostsareoftenseenaroundLakeTall.WoodhasbeenusedtomaketheaccommodationunitsTheholidayischeapbecausetheresortisnewandtheownersclaimtobemoreinterestedinmakingtheguestshappythanmakingmoney.3.AccordingtothenewspaperreportonBantuIsland:BantuIslandisreallyonlyasmall,bare,exposedrockinthemiddleoftheocean.Swimmingaroundtheislandwouldbeverydangerousbecauseofthemanysharks.Theswimmingpoolisn'tverymuchinusebecausethereisnowaterinit.Theauthordoesn'tbelievethestoriesaboutLakeTallbecauseitistoosmallandtooshallowforthestoriestobetrue.TheauthorsaystheonlyreasonyourmoneygoesfurtheristhatBantuIslandisalongwayawaygothemoneywillbetravellingfurther.Theexpressionisnotbeingusedinitsusualmeaninqofmoneylastingloungerasthingsaresocheap.4.Theadvicetheauthorgivesinthelasttwoparagraphsistobeverycarefulwhenreadingadvertisementsandalwaystrytochecktheinformationfromanindependentsourcebeforeyoubuywhateverisbeingadvertised.PartB:ComparingthetextsThetwotextssometimesrefertothesamefeatureoftheresortwithverydifferentterms.Completethistablebyfindingthecorrespondingtermsandwritingtheminthespacesprovided.Followtheexample.TheBrochureTheNewspaperArticle1resortbuildingsite2ashallowbay/islandparadisebeachlessbay/harerock3fascinatingseacreatureshungrysharks4deluxeair-conditionedtransportopen-backedjeep5individual,handcraftedunitswoodenhuts6ancientandmysteriouslakedirtypondPartC:Interpretingthetext1.Explainwhythewriterbelievesthesetwotextsprovideaperfectexampleofwhatheistryingtosay.Thewriteristryingtosaythatadvertisingisoftenverymisleadingand,insomecases,legalizedlying.TheadvertisingbrochureforBantuIslandisobviouslyverymisleading—and,althoughnothingitsaysisactuallyalie,itcouldbearguedthatitdoesnotrepresentthetruth.2.WhywerethevisitorstoBantuIslandmadetopayforthetoursbeforetheygottotheresort?Becauseoncetheygottotheislandandsawwhatitwaslike,theywouldnotwaisttogoonanytours.3.Didthefirstarticlegiveanyinformationthatwasnottrue,asopposedtosimplymisleading?No,itwasverycarefullywordedsothatitwouldbedifficulttoproveittoldanylies—simplydidnottellthewholetruthor,misledthereaderindifferentways.Forexample,theresortdoeshaveaswimmingpool(andevenapaddlingpool)--itdoesnotactuallysaythattheydon'thaveanywater;itdoessaythatseacreaturesabound,itdoesnotsaytheyaresharks,etc.4.Explainfullywhatthewritermeansbythelastsentenceofthearticle.Weshouldlookcarefullyatthingsthatseemattractive(andcheap).Thereisoftenaproblemthatisnotobvious.Thismightalsoapplytootherthings,suchasamotorvehicle,anewapartment,specialoffersonCDs,books,etc.DevelopingyourskillsGettingthewriter'spurposeWhichofthefollowingdoyouthinkcouldbeusedtodescribethetoneofthenewspaperarticle?humourous,aggressive,sarcasticLookatthetwotextsagainandmakenotesinthetablebelowofotherexamplesofeachcategory.Therearemanyexamplesofthiskindinthetexts.Studentscouldbeencouragedtohavegroupdiscussionanddecidewhicharemoreeffective(andsomemayevenbehumourous).Thesearesomeexamplesthatstudentsarelikelytofind:BrochureNewspaperLayoutAOnceinaLifeti,meHoliday(This.meanssomethingveryspecial--sospecialitcannoteverberepeated.)AHoliday.forAlltheFamilyANever-To-Be-RepeatedHoliday(This.meansitonlyhappensoncebecauseitwassobadyouwouldneverdoitagain.)AHolidayforNobodyChoiceofInformationseacreaturesbrand-newsharkshalf-builtcooledrareItomitsanydetailsofthesize,etc.oftheattractions(e.g.LakeTall).Nomentionofhavingtowashinasmallstream(i.e.noplumbingorwashingfacilitiesinthehotel).blastedTheydon'texist.Punctuation...youwon'thaveapennymoretopay!--Theexclamationmarkissupposedtoshowthereaderwhatawonderfuldealshe/heisgettingwiththeholiday.AHoliday.forNobody--theinvertedcommasindicatethatthewriter.feelsthewordHolidayisnotthecorrectword.TheBeautiesofBantuIsland--againtheinvertedcommassuggestthatBeautiesdoesnotdescribetherealityoftheIsland.Air-conditioned,back-to-nature,resort,lake,etc.alltheseshowthatthewriterdoesnot.feelthewordsarebeingusedwiththeirusualmeaningandconnotations.Thetwoarticlesthatfollowarefromtheadvertisingmanageroftherestaurantandfromadissatisfiedcustomer.Completethembyfillingintheblankswithwordsorexpressionsthatmakethewriters'attitudesclear.ComeandEatattheLuxuriousandRelaxingFrenchKitchenEnjoythewonderfulselectionoftemptingdishesfromourextensivemenu.Themagnificentviewovertheoceanwillmakeitaneveningtoremember/cherish.Ourhighly-tra