宜家(英文版介绍)

宜家设计5班檀寅荷IKEAHomefurnishingsIKEAHistoryProductPricePlaceThefoodanddessertHistory1943Sweden17-yearoldIngvarKampradfounder'sname(IngvarKamprad)thefarmwherehegrewup(Elmtaryd)hishomeparish(Agunnaryd)•Pencils,wallets,photoframes,watches……（inexpensive，withmarketdemands）•In1947,thefirstpieceoffurniturewassoldinIKEA.•In1955,IKEAdesigneditsfirstpieceoffurniture.•In1963,IKEAopeneditsfirstretailstoreHistoryProduct•Threeseries:Office,family,children’sIKEA•Varieties:desks,tables,chairs,sofas,TVsolutions,storage,lightings,decoration,bedsandmattresses……10,000articlesProduct•Styles:simple,natural,fashion,good-quality•Customers:themassesindevelopedcountriesthewhite-collarindevelopingcountriesProduct•theflat-packdistributionmethodsassembledbytheconsumer→reducecostsanduseofpackaging→apracticalpointProductPrice•Lowpricepolicy•anattractivefeatureofIKEA•lowpricepolicyisusedthroughtheprocessesofdesigning,manufacturing,sellings,andadministrationPriceHowmuch?Price•Figureoutthepricebeforedesigning•Usenewmaterials,newtechnique•Theflat-packdistributionmethodsPricePlace•IKEAstoresindifferentcountries.•sellsitsproductstocustomersdirectly.•asymboloflifestyle.dopurchasingenjoyadifferentkindoflifestylehere.PlacePromotion•Freecataloguesforcustomers•Exhibitionunitsinthestores•AdvertisementPromotionFreecataloguesFreecataloguesExhibitionunitsAdvertisementAdvertisementAdvertisementIKEAHomefurnishings