跨文化交际Ch012

InterculturalBusinessCommunication,3rded.,Chaney&MartinInterculturalBusinessCommunicationGuanBingSchoolofEconomics,HarbinUniversityofCommerceFeb26,2013ObjectivesTounderstanddifferentaspectsofculturesTolearnhowtocommunicatewithpeoplefromdifferentculturalbackgroundTheImportanceofLearningInterculturalBusinessCommunicationInterculturalcommunicationskillsareessentialforbusinesspersonsintoday’smarket.Economicglobalizationgenerallyresultsinindividualsfromonecultureworkingnotonlywith,butalsoforindividualsfromanotherculture.Effectiveinternationalbusinesscommunicationskillsarethebackbonethatsupportsmanytransactionsofbusinessthroughouttheworld.Theabilitytocommunicateeffectivelygivesbothbusinesspersonsandtheirorganizationstangiblebenefits,suchas:QuickproblemsolvingStrongerdecision-makingIncreasedproductivitySteadierworkflowStrongbusinessrelationshipClearerpromotionalmaterialsEnhancedprofessionalimageBenefitsofGoodCommunicationBusinessandCultureThesuccessorfailureofacompanyabroadwilldependonhoweffectivelytheemployeescanexercisetheirskillsinanewlocation.——theirjob-relatedexpertise——eachindividual’ssensitivityandresponsivenesstoanewcultureenvironmentResearchhasshownthatfailuresinanoverseasbusinesssettingmostfrequentlyresultfromaninabilitytounderstandandadapttoforeignwaysofthinkingandacting,ratherthanfromtechnicalorprofessionalincompetence.ExamplesofinterculturalmiscommunicationandblundersAnAmericansupermarket,tryingtoimpressJapanesevisitors,servedsushiandteatoitsguest.Unfortunately,thefishwasservedcookedandtheteawasChinese.HeretheAmericanwasnotawarethatinJapansushiisfishservedrawandservingJapaneseteaissomewhatdifferentfromservingChinesetea.ExamplesofinterculturalmiscommunicationandblundersAshipmentofChineseshoeswhosesolesfeaturedadesignthatapparentlymeant“god”inArabicwassenttoEgypt.TheadvertisementviolatingtheArabiccreedsarousedtheirirritationorevenanger.IttookChina’sambassadortoEgypttoeasethetensionthatresulted.CourseOutlineTheNatureofInterculturalCommunicationContrastingCulturalValuesCulturalShockLanguageOral&NonverbalCommunicationPatternsWrittenCommunicationPatternsGlobalEtiquetteBusiness&SocialCustomsInterculturalNegotiationProcessInterculturalNegotiationStrategiesReferencesChaney,L.H,&Martin,J.S.(2000).2ndEd,InterculturalBusinessCommunication.PearsonEducation,U.S.ABeamer,L.,&Varner,I.(2006)3rdEd,Intercultural,CommunicationintheGlobalWorkplace.TheMcGraw–HillCompanies,U.S.AWang,C.Y.andBao,P.P.,2007,InterculturalBusinessCommunication,DalianLigongUniversityPress,DalianReferences有关世界各国商业礼节和习俗，不同国家跨文化商务沟通策略。：根据著名的荷兰跨文化专家GeertHofstede的理论模型创建的跨文化管理和沟通策略工具，有关跨文化意识培训、跨文化管理培训、跨文化礼仪习俗等信息。：目前我国高校中第一个开放式的跨文化交流与管理教学与科研的综合平台。以中国的跨文化交流与管理实践为核心关注对象，以科学的方法研究中国与外国之间、国内不同民族之间的跨文化交流与管理的现实，重点探讨文化因素对人际沟通、信息传播和跨文化管理的影响和作用。China:GiftGiving-Part1GeneralGuidelinesLavishgiftgivingwasanimportantpartofChinesecultureinthepast.Today,officialpolicyinChinesebusinesscultureforbidsgivinggifts;thisgestureisconsideredbribery,anillegalactinthiscountry.Consequently,yourgiftmaybedeclined.TheChinesewilldeclineagiftthreetimesbeforefinallyaccepting,soasnottoappeargreedy.Youwillhavetocontinuetoinsist.Oncethegiftisaccepted,expressgratitude.PresentthegifttotheleaderoftheChinesenegotiatingteam.Valuablegiftsshouldbegiventoanindividualonlyinprivateandstrictlyasagestureoffriendship.InterculturalBusinessCommunication,3rded.,Chaney&MartinChapter1:TheNatureofInterculturalCommunicationTopicsGlobalizationCultureEnculturation/AcculturationEthnocentrismNorms,Rules,Roles,andNetworksSubculturesandSubgroupsCommunicationBarriersGlobalizationGlobalization-theabilityofacorporationtotakeaproductandmarketitintheentirecivilizedworld.Diversity—bothdomesticandinternational—willbetheenginethatdrivesthecreativeenergyofthecorporationofthetwenty-firstcentury.Successfulglobalmanagerswillbethosewhoareabletomanagethisdiversityfortheinnovativeandcompetitiveedgeoftheircorporations.GLOBALIZATIONBRINGSANEWAPPROACHTOBUSINESSANDSTRESSESTHEIMPORTANCEOFINTERNATIONALRELATIONS.BESIDESDIFFERENTLANGUAGESANDCULTURES,THEREAREDIFFERENTWAYSOFDOINGBUSINESS.THEREISANEEDFORAWARENESSOFCULTURALDIFFERENCESINADVERTISING,PACKAGING,PROMOTINGPRODUCTSANDEVENHANDLINGTHENEGOTIATIONPROCESSBECAUSETHEREAREDIFFERENTEXPECTATIONSONCOMMITMENTSANDAGREEMENTS.WhatisCommunication?Communication,inessence,istheshiftofaparticlefromonepartofspacetoanotherpartofspace.–Aparticleisthethingbeingcommunicated.Itcanbeanobject,awrittenmessage,aspokenwordoranidea.Initscrudestdefinition,thisiscommunication.TypesofCommunicationDefinitionProcessofpassingandunderstandinginformationandknowledgeWaytolearnothers’thought,feeling,opinionandviewofvalues,two-wayeffortLubricantforeffectiveoperationofthesystemWhatisCulture?ThetermwasfirstusedinthiswaybythepioneerEnglishAnthropologistEdwardB.Tylorinhisbook,PrimitiveCulture,publishedin1871.Tylorsaidthatcultureisthatcomplexw