MEDIACONVERGENCEREVISITEDLESSONSLEARNEDONNEWSROOMINTEGRATIONINAUSTRIA,GERMANYANDSPAINARTICLEinJOURNALISMPRACTICE·SEPTEMBER2014JoséA.García-Avilés,AndyKaltenbrunner,andKlausMeierXXX语言与传播学院XXX,SchoolofLanguageandCommunicationStudiesTHECONTRIBUTION•ThispaperisincludedinSSCIjournal.•SSCISocialSciencesCitationIndex•Thepapergivesusamodeltoanalysethemediaconvergence.Wecanusethismodeltoevaluatetheconvergenceinourcountry.•CCTV•XinHuaNewsAgency•People’sDailyABSTRACT&KEYWORDS1.Introduction:MediaConvergenceasaMultifacetedProcess&ModelsofNewsroomConvergence2.Methodology3.NewsroomIntegrationatMadrid,BerlinandVienna4.ConvergenceDescriptors5.Conclusions&ProspectsStructureMETHODOLOGYThecasestudymethodwaschosenasavalidtoolforanalysingacomplexphenomenoninitsowncontext.Directobservation,interviews,writtenrecordsandotherdocuments.CONVERGENCEDESCRIPTORS:TOWARDSANEXTENSIONOFTHEMATRIXMODEL•1.Marketsituation市场行情•2.Newsroomorganization新闻编辑室组织•3.Workflowsandcontent工作流程和内容•4.Changemanagement,skillsandtraining变革的管理、技能和培训•5.Audienceparticipation观众的参与CONCLUSIONSANDPROSPECTS•Inallthemodelswehaveanalysed,thetraditionallogicandrhythmofdailynewspaperproductionarelosingground.•Asanewchallenge,audienceparticipationisbecomingakeystrategicquestioninallmodels,atthenexusofcross-mediastrategydevelopmentwithinthecompanyandinteractivecompetenceenhancementinjournalistsfromalldisseminationchannels.•Earlyadoptersofprint–onlinenewsroomintegrationenvironmentsarecompletelyremodellingtheirworkflows,gearingthemtocontentandsectionlogic,followingthecommandmentsofultrafastdigitaldissemination.DIFFICULTSENTENCEOblige:要求约束迫使Migrate:移动Constrained:拘泥Thanks!Mr.XXXSchoolofLanguageandCommunicationStudiesBeijingJiaotongUniversityBeijing,100044,P.R.China------------------------Tel:XXXEmail:文件二维码